1. Furkan Çakır
Göksu Akoğlu
Mert Esenli

2.  Basic Facts
 History
 Around the World
 Mission & Vision
 Fun Facts
 Products & Services
 Position in the Market
 Strategies & Tactics
 SWOT Analysis

3.  7-Eleven, Inc., is the world's largest operator, franchisor
and licensor of convenience stores.
 Founder : Joe C. Thompson
 Current CEO: Joseph DePinto
 more than 43,500 stores
 more than 45,000 employees
 Revenue: 17,000 billion US dollar
 Net income: 2,000 billion US dollar

4.  1927: Founded in Dallas, Texas, when an employee of
Southland Ice Company, Joe C. Thompson, started
selling milk, eggs and bread from an ice house.
 1946: All stores were open from 7 am to 11 pm, hence
the company began to use the 7-Eleven name.
 1952: 100th store opening
 1960: 500th store opening
 1963:1,000th store opening
 1974: First 7-11 convenience store opened in Tokyo.

5.  In 1980: The company ran into financial difficulties,
selling off its ice division, and was rescued from
bankruptcy by Ito-Yokado Southland Corporation entered
into bankruptcy protection.
 In 1991, IYG, The Japanese company gained a
controlling share of 7-Eleven,acquired 70% of
Southland’s common stock.
 2005: Ito-Yokado formed Seven & I Holdings Co. and 7-
Eleven became its subsidiary.
 2011: Celebrated the opening of 40.000th store at its
hometown, Dallas.

6. Mission
At 7-Eleven, we are on a mission to make
life a little easier for our guests.
Vision
Our Vision Is to Be the Best Retailer of
Convenience.

7. * http://corp.7-eleven.com/AboutUs/InternationalLicensing/tabid/115/Default.aspx

8.  Enough fountain drinks are sold at 7-Eleven stores in a
year to fill Walt Disney World’s Typhoon Lagoon twice.
 Approximately 25 percent of the U.S. population lives
within one mile of a 7-Eleven store.
 7-Eleven stores sell almost 38 million gallons of fountain
drinks a year – enough to fill approximately 51 Olympic-
size swimming pools.

9. 7-Eleven has the largest ATM network of
any retailer in United States.
Ho Ho Ho! The day most retailers are
closed, 7-Eleven is hopping. Christmas is one of the
biggest sales days of the year for the convenience chain.
 7-Eleven adds another store to its worldwide operations
every 3-½ hours.

10. Products Services
 Food Items  Payment of Bills
 Fresh  Payment for internet shopping
 Hot  Oil and gas services
 Off the Shell  Automobile parts and services
 Beverages  ATMs at almost all the stores
 Cold  Meal Delivery service for aging
 From the fridge population of Japan
 Hot  Ticket Sales, Photocopying
 Magazines  Pick up location for parcel delivery.
 Soaps, Detergents etc.  Video rental service
 Game, Software

11.  Chilled temp items
 Sandwiches, sweets, milk
 Warm temp items
 Box lunch, rice balls, fresh bread
 Frozen items
 Ice cream, Ice cube etc.
 Room temp items
 Canned food, Instant noodles etc

13. • Fresh food
Sandwich Salad Fruits
 Of the Shelf
Candy Chips Snacks Frozen

14.  Beverages
• Big gulp is a soft drink that is produced by
Coca-Cola
• Slurpee is known to be contemporary, cool
and fun. The colorful chilled beverage is
strongly associated with lightly carbonated
fruit flavors.
 Play
Electronics Gaming Movie Rent

15.  Services
Prepaid DebitCards Play,Gift,Music Cards
• ATM; AmBank ATMs are at selected 7-Eleven stores nationwide.
Equipped with MEPS more banking facilities to come.
• Photocopy • Mobile reloads
• Fax • Internet Games reloads

16.  7-Eleven, primarily operating as a franchise, is the
world's largest operator, franchisor and licensor of
convenience stores, with more than 40,000 outlets,
surpassing the previous record-holder McDonald's
Corporation in 2007 by approximately 1,000 retail
stores
 In 2008, 7-Eleven was named as the No.1 overall
franchise by Entrepreneur, beating out Subway, which
had held the number one spot for 15 years. In addition,
they were also ranked No.2 in Low Cost Franchises

17.  In a four-week period, customers visit a 7-Eleven store
an average of 17 times, 80 percent of their total trips to
any convenience store.

18. The IP Analysis
 7‐Eleven factors are
considered as
contributing factors for
customer satisfaction
 The performance of
7‐eleven can continue to
sustain the
achievements

19. • 7-Eleven learn from the highly successful Japanese unit, whose
keiretsu model of tight partnerships with suppliers was unique
within.
• By relying on an extensive and carefully managed web of suppliers to
carry out many day-to-day functions, the Japanese stores were able to
 Reduce their costs and
 Enhance the quality of their operations
 Refuse rapid growth
 Strong profits.
• Evaluated strategic functions such as product distribution,
advertising, & procurement, identify outside partners with greater
expertise & scale

20.  Market is getting very competitive, pressure on both revenue & margin
 7-Eleven needed to cut its operating costs substantially, expand the range of its
products and services, increase the freshness of food items.
 7-Eleven had always been vertically integrated, controlling most of the activities in its
value chain
launched a business review aimed at tightening operations,
rebuilding competitive advantage, and perhaps divesting a
few noncore businesses.
The core of the business, was merchandising skill—the
pricing, positioning, and promotion of gasoline, ready-to-
eat food, and sundries for consumers driving cars.
Company operated its own distribution network, delivered
its own gasoline, made its own candy and ice. It even
owned the cows that produced the milk it sold.
Managers were required to do lots of things other than
merchandising—store maintenance, credit card processing,
payroll, and IT systems management.
They realize that the company could be best-in-class in
every one of those functions.

21.  Strategically vital set of capabilities—in-store merchandising, pricing, ordering, and
Customer data analysis
 Reduced its capital assets & overhead while streamlining its organization.
 Reduced head count 28% from 43,000 in 1991 to 31,000 in 2003 and flattened its
organizational structure, cutting managerial levels in half from 12 to six.

22. SWOT Analysis
STRENGHTS WEAKNESSES:
• Geographic presence • High margins
• Strong brands • Limited assortment offering
• Franchise system • Not perceived as a place to buy a complete
• Convenience meal
• Not a first choice destination for shoppers
OPPORTUNITIES: THREATS:
• Fresh food offering • İntense competition
• İncrease share of meals (i.e.; • Low consumer confidence
breakfast,lunch,dinner) • Regulatory issues
• Private label development • C-store competition and other small-box
• Growing demand for organic products retailers
• Higher shrinkage on fresh food could potentially
impact margins