A full semester Capstone Facility Project. Focuses on budget, income, classes, etc.

1. Presented by: Caleb Smith

2. Overview Location 8071 Veteran’s Memorial Pkwy., St. Peters, MO. 63367 Exposure to hwy 70 traffic and local high schools and colleges Size 25,000 square feet

4. Vision GET ON TRACK TO BRING YOUR BODY BACK

5. Mission Statement Local Motion looks to promote community health and well-being through fun, progressive, and memorable exercise experiences and activities for individuals from all demographics. We look to promote a positive outlook on oneself, with a gain in confidence and self-esteem.

6. Core Values To serve our community with Christian standards, while serving with the highest quality, commitment, and consistency.

7. Goals Teach others a path towards a new healthy lifestyle through nutrition Provide vast personalized workout routines, no matter the ability of the client Provide a family, friendly, safe environment Decrease obesity among clients Hold charitable events in the community Have fun and celebrate small successes in the journey to achieve big Create new ideas while trying to change the fitness field Lose weight, tone up, and increase clients overall fitness level

8. Strengths & Weaknesses Strengths Weaknesses All trainers are strength and conditioning certified (CSCS) Trainers serve with integrity and passion while giving the highest quality and guidance according to their clients Nutrition and exercise programs created just for an individual Open to all fitness levels Wide variety of classes and training sessions Offer sports enhancement for all athletes and individuals just looking to gain an extra step in their game Accommodate all individuals, no matter size or age One location compared to other facilities Smaller facility Less equipment due to size

9. Opportunities & Threats Opportunities Threats Association with surrounding schools to work with improving athletes abilities Howells Zumwalts SCCC Lindenwood Community growth allows a larger outreach to society Build more Local Motion facilities as growth takes in effect Outdoor group exercise classes (traveling spinning classes) Economic downturn Recession Low sign up rates due to size of facility Larger fitness centers in the area Club Fitness Gold’s Gym 24 Hour Fitness

10. Key Competitive Analysis

11. Owner/General Manager Marketing Team Membership Team Fitness Director PersonalTraining Manager Nutritionist Operations Manager Group Exercise Manager Personal Trainers Club Accountant Yoga Instructors Aerobics Instructors Maintenance Pilates Instructors Kinesis Instructors Housekeeping Webmaster Body Pump Instructor Zumba Instructors Admissions & Reception Child Care Mommy & Me Instructors Kickboxing Instructors Spinning Instructors

12. Special Functional Areas Fitness Cardiovascular Upperbody Lowerbody Athlete Enhancement Group Exercise

13. Special Functional Area Fitness Cardio Treadmills/ellipticals/stair climbers/recumbent bikes All machines equipped with usb and ipod docks Upperbody Multi-Jungle Machine Olympic Bench (incline,decline, flat) Lowerbody Olympic Squat Machine Smith Machine

14. Special Functional Area Athlete Enhancement 5,000 square feet Turf Sand Pit Acceleration, deceleration, game movement simulation, & most importantly plyometric speed and agility training Multi Racks with 6’x8’ platform flooring

15. Special Functional Area Group Exercise 4,500 square feet Full wall mirrors Spinning Bikes Kickboxing Bags

16. Memberships

17. Group Exercise Classes Aerobics Yoga Kickboxing Body Pump Mommy & Me Zumba Kinesis Pilates ***All group exercise classes are free to members, but range from $7-15 for nonmembers***

18. Personal Training Single Couples One Session Member = $45 Nonmember = $60 Eight Sessions Member = $340 Nonmember = $440 One Session Member = $80 Nonmember = $95 Eight Sessions Member = $600 Nonmember = $720

20. Turf

21. Sand Pit

22. Multi-Racks w/ platform flooring

23. Adjustable Benches

24. Kettlebells

25. Medicine Balls

26. Dumbbells

27. Treadmills

29. Types of Insurance Property General Protection from accidental losses resulting from damage or destruction 3 Types Basic Extended Special Protection against financial losses due to the carelessness of the owner and staff members Owner protected from suits by a third party Investigate & negotiate private settlements Covers lawsuits ranging from $500,000 - $1 million

30. Types of Insurance Umbrella Event Protection during catastrophic events where liability can exceed general liability Protection from any accidents that may occur during any event provided by the company

31. Marketing Strategy

32. Marketing Strategy Internal: Website, brochures, member emails, & digital signage External: Radio, newspapers, & flyers

33. Marketing Strategy Guerilla: Local high school/college visits, first aid and cpr training, lead boxes, social networking Community Outreach: Food drive, toy drive, health & safety seminars, blood drive, sponsor youth programs

34. Marketing Strategy Corporate Outreach: Bbq, mailbox stuffers, team activities/parties, team Christmas caroling

35. Public Relations Child Safety Awareness May 27th – 29th, 2011 27th = Activities for all ages with local officers/firefighters/paramedics helping 28th = Youth baseball game followed by law enforcement game and the a BBQ 29th = Activities cont’d. with demonstrations from SWAT and firefighters

36. Public Relations 10K Mud Run April 2nd, 2011 @ 9am Location: Creve Coeur Lake & Park Run will be held on a challenging 10k course; Involves hills tire obstacles creek crossings 5 – foot walls with mud on both sides Pool crossings Tunnel crawl Slippery hill climb Final stretch = 40 foot mud pit.

37. Public Relations Dodgeball Tournament July 2nd-3rd & 9th-10th Location: St. Charles Vetta Sports Complex First weekend = youth and teen tournaments Second weekend = adult tournaments Local Motion employees will be available as refs and concession workers ***All proceeds go to Children with Diabetes Foundation***

38. Sales Strategies Retention Tours of facility 1 week pass 1 free nutrition session Relationships Referral Programs

39. Start-Up Cost

40. 1-Year Sales Projections

41. 3-Year Breakeven Analysis

42. 3-Year Breakeven Analysis

43. Executive Summary Custom fitness facility offering a number of opportunities for athletes and individuals. CSCS certified staff Located near a number of high schools allowing many opportunities for athletic team and individual training Serving with Christian standards while attaining goals for the company and our clients

44. Are You Ready To Get Back On Track?