1. Your Business Is
What You Make It
The Necessary Steps to Building a
Sustainable Business Model…
Cal Lickfelt 1 4/4/2012
2. Ask Yourself This Seemingly
Simple Question
Are you a person-in-business
or a businessperson?
Cal Lickfelt 4/4/2012 2
3. How-to take control of your
business and your destiny…
Starting, running or growing a business
Results directed by actions
Insure a solid, well managed, growth oriented,
turn-key, profit driven, sustainable business
Remain the master of your destiny
Cal Lickfelt 4/4/2012 3
5. 1. The Blueprint
Dream house analogy
Written plan of attack
Flexible and healthy
business
Is your business
running you?
Cal Lickfelt 4/4/2012 5
6. 2. The Foundation
Built on solid ground?
Incorporate finest
materials available?
Inspect foundation
regularly for issues?
Have you ignored any
warning signs, no
matter how subtle?
Cal Lickfelt 4/4/2012 6
7. 3. The Structure
“The manner of
construction of
something and the
arrangement of its
parts”
Cal Lickfelt 4/4/2012 7
8. 4. The Culture
Complemented with
your personality?
Who you are?
What you believe?
How will you look to
the outside world?
Master plan
Cal Lickfelt 4/4/2012 8
9. 5. The People
What measures do you
take make your home
their home?
Why your business is
different?
Greatest and most
valuable assets?
Optimal ROI
Cal Lickfelt 4/4/2012 9
10. 5. Think Sustainable
Not a new concept
Engineering your
business
Knowledge, tools,
flexibility and
forward-thinking
processes
“Think Sustainable”
Cal Lickfelt 4/4/2012 10
11. About the Speaker
Cal Lickfelt
Seasoned Generalist
15 years Entrepreneur
9 years Business Analytics &
Management Consulting
5 years C-level Executive
Keynote Speaker
Corporate Trainer
Executive Mentor