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Q4 overview
1.
IBM UK 2012
Q4 Advertising Overview
2.
Thought Leadership 2
© 2011 IBM Corporation
3.
Thought Leadership Q4
Messaging Plan October November December Print Changing conventions CMO Watson Online Forward Thinker Changing Watson CMO Analytics conventions Lookalikes/CEC/ TV Cloud Predictive Maintenance Split Second OOH 3 Paid Search Activity to Support all Campaigns © 2011 IBM Corporation
4.
Technology Leadership 4
© 2011 IBM Corporation
5.
LE Q4 Messaging
Plan October November December Print EIS Phase 1 (When Ready) Cloud Phase 1 BAO Phase 1 (When Ready) (When Ready) Marine Max Online BAO Phase 1 (When Ready) Marine Max Bari Paid Search Activity to Support all Campaigns 5 © 2011 IBM Corporation
6.
MM Q4 Messaging
Plan October November December EIS Channel Cloud BAO Print Papa Gino’s (When Ready) (When Ready) Online EIS Channel Cloud BAO (pre rolls) Videos Tasty Data Rosenau 2012 MSP Noma Bar MM (IOD) OOH Case Ref Paid Search Activity to Support all Campaigns 6 © 2011 IBM Corporation
7.
Offerings 7
© 2011 IBM Corporation
8.
Mid Market Q4
Messaging Plan October November December Tivoli Endpoint Manager SmartCloud Enterprise Sterling Connect landing page (When Ready) banners & Offerings Storwize Paid Search Activity to Support all Campaigns 8 © 2011 IBM Corporation
9.
Intel Q4 Messaging
Plan October November December ES System x Print “Flexibility” PureFlex ES Channel Online ES System x “Flexibility” PureFlex ES Channel Paid Search Activity to Support all Campaigns 9 © 2011 IBM Corporation
10.
10
© 2011 IBM Corporation
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