The world of social media tools is increasing, the power of community and influence marketing is ever increasing, this free ebook offers advice on the best free tools to use for the best community managers.

1. Simplifying Community Management Social Media Tools
Simplifying Community Management Social Media Tools
January 2012
Compiled By@caliberi Social Media Team:
Karine Nascimento
Anthony Ngaithe
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SIMPLIFYING COMMUNITY MANAGEMENT SOCIAL MEDIA TOOLS .................................................................. 0
INTRODUCTION ....................................................................................................................................................... 2
MANAGING YOUR TWITTER COMMUNITY..................................................................................................................... 2
Tweepi ............................................................................................................................................................ 2
MANAGE FILTER ...................................................................................................................................................... 3
Followerwonk ................................................................................................................................................. 4
ANALYSING AND IMPROVING YOUR ACCOUNT ............................................................................................................... 4
Followerwonk ................................................................................................................................................. 5
Twitter Counter ............................................................................................................................................... 5
Tweet Stats ..................................................................................................................................................... 6
Crowdbooster ................................................................................................................................................. 6
CONCLUSION .......................................................................................................................................................... 7
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Introduction
If you are a Social Media Community Manager (like me) you’ll already know that there are hundreds
of add-on tools available to help us manage our Twitter accounts more efficiently. However, with
new tools and apps being launched every week, it can often be difficult to stay up-to-date with the
tools that enable you to get the most out of your account.
The objective of this series of posts is to share some of my favourite Twitter tools; the ones I use on
a daily basis and that really make a difference when I need to track and analyse account activity,
measure sentiment and manage friends and followers to help improve Social Media strategies.
Oh, and the good news is that these are completely free tools – although most offer upgraded plans
if you wish to use advanced features. Why not experiment with all of them to decide which you like
best and which are most helpful for you and your community management team?
Managing Your Twitter Community
Let’s face it, sometimes Twitter accounts need a good clean up! Quite often, people will stop
following you, decide not to follow you back, or simply start posting content that is not relevant to
you, so you’re left to decide whether it’s worth continuing to follow them. In order to maintain a
healthy community and to help you decide who to follow or unfollow, my favourite tools to use are
Tweepi, ManageFlitter and FollowerWonk
Here is a useful breakdown for you to enjoy, use and abuse.
Tweepi
As it auto-describes, it’s a “geekier, faster way to bulk add quality followers”. The dashboard shows
a quick overview of your Twitter account. It allows you to check the people who are not following
you back (and “Flush” them if you like) as well as identifying the followers who you’re not following
so you can “Reciprocate”– which is quite good for your network. You can also identify inactive users
and analyse their bio and influence (much like Klout) which is helpful during your “Cleanup”.
Nevertheless, my favourite thing about Tweepi is the ‘Geeky follow function’(see image bellow),
which allows you to follow user’s followers and add people with the same interests as you, or find
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and follow user’s friends just by entering the username. You can also follow Twitter list members or
even copy and paste a list of users that you want to follow. Quite impressive, don’t you think?
Manage Filter
This account management tool makes unfollowing quick and easy. ManageFlitter gives you the
ability to find out who isn’t following you back as well as allowing you to identify how inactive,
talkative or quiet the users that you follow are (see image below).
One advantage that ManageFlitter has over Tweepi is the fact that you can easily check, without
having to open a new window, a user’s bio and activity before you decide if you want to stop
following them or not. You can also search inside your Twitter stream for people that mention
specific keywords on their bio or latest tweets.
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Followerwonk
At the moment, Follower Wonk is probably on the top of my list of useful Twitter tools. I’ve talked
about tools that can help you identify people to unfollow, making your account a bit lighter. The
main reason for doing this is so that you can remove all inactive and non-following users and start
following people who interest you more, without creating a big gap on the my friends/followers
ratio.
Follower Wonk helps you find interesting new tweeps to follow like no other tool out there right
now. It has a specialised Twitter search allowing you to find individuals based on any profile data –
bio, location, name or URL – as well as allowing you to filter this information by relevance, friends,
followers and tweets. Finally, all you need to do is define how influential you want your new friends
to be and then follow them directly on Follower Wonk’s list of results. More information on
Follower Wonk will be provided in the second part of this series.
These are just 3 of my favourite Twitter tools; the ones that I use frequently and recommend to my
social media colleagues to help manage communities and make strategic decisions. The important
thing is to keep trying new tools and use the generated data to work to your benefit.
Now that I have shared my top 3 favourite tools for Managing your Twitter Community, I would like
to continue talking about efficient Twitter tools, this time using a more analytical approach.
Analysing and Improving Your Account
Measuring and analysing statistics and data from your account can be a key element in the decision
making process of your strategy.
As much as you can make your community grow by managing your friends and followers, in order to
keep them interested and engaged, you have to take into consideration their expectations of you
and the content that you share. To help you do that, I recommend using tools that will analyse your
Twitter activity and enhance what is working best (or not working so well) for your community.
Here are some of my favourites.
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Followerwonk
Apart from being an excellent tool for growing your Twitter community (as I mentioned earlier),
Follower Wonk also provides some great insights and statistical comparisons between Twitter
accounts, generating reports with lots of useful data. You can compare, for example, the number of
common followers and following between you and your 2 major competitors, the number of unique
followers of each, how long you and your competitors have been on Twitter, average new followers
per day and so far.
Lastly, you can visualise your social graph, analysing your friends/followers by account age,
dormancy, tweet counts, follower counts and location as well as checking out unique visualisations
such as bio and word clouds. Considering that, at this point you will probably be as addicted to
Follower Wonk’s functions as I am, so you will be happy to know that you are also able to track and
measure relationship performance by viewing new friends, followers and lists.
Twitter Counter
This is probably one of the simplest Twitter tools that I use. Twitter Counter provides a clear
overview and graph of your Twitter activity in seconds. It tracks statistics from users and displays
them in graphs for up to 3 different Twitter users, as long as you authenticate them yourself first.
You can see the number of followers, new friends and tweets for up to the past 3 months and
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compare who had the best performance. It also gives you valuable information about your followers’
tendency to follow or unfollow you based on your account activity, so you can analyse your stream
and quickly understand why your influence made people stop or start following you.
Tweet Stats
This tool brings real-time Twitter statistics in colourful and easy to read graphs helping you
understand your behaviour on Twitter. These basic statistics include tweets per month or per
selected day, tweet density and aggregate hourly and daily tweets along with some interesting
interface statistics. You can analyse your clouds to see which words are most frequently mentioned.
Since you don’t have to be logged into Twitter to use TweetStats, you can use it to monitor the
status and stats of other Twitter accounts and check your competitor’s strategies and behaviour on
the platform even if you are not following them
Crowdbooster
Crowdbooster offers detailed analytics across Facebook and Twitter. You can investigate the
popularity of content shared based on retweets, mentions, replies, follower or fan growth over time,
as well as, the most influential and engaged follower. The result is a series of recommendations of
when to post for maximum exposure and best engagement levels. Crowdbooster also provides
suggestions on influential users, offering the option to follow them back, reply or thank a retweet.
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Without a shadow of doubt, this is one of the most valuable tools to use when developing a social
media strategy for yourself and clients.
Conclusion
Remember that these are free tools, so it will not cost a penny for you to do some experimenting
and get some fantastic insights on where and how to improve your accounts.
If you are also interested in comparing yourself to your peers, Klout and PeerIndex are great for
measuring how influential your tweets are with others.
I hope you find these tools useful and they help you in Simplifying your Community Management.
Are you using any of these tools? What’s your favourite? Are there any other tools that you highly
recommend?
Caliber can be found on:
Twitter - Facebook - LinkedIn - Google+
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