In times of "lean economy" museums and other cultural heritage related institutions and programmes must come up with a maximum of creativity and strategic thinking to obtain the most from as little as might be available. In this presentation - first shown on 13 November 2011 at the Digital Youth of Central Asia Forum in Dushanbe via video conference on Skype, some possible approaches to the issue are discussed, while hinting at the roots of the problem - way back in the mid Eighties - when public programming failed to keep private sponsors from investing in large, expensive, but prevalently ephemeral projects.