2. Cuprins:
Pietele din jur
Canale de comunicare pentru magazine online
Specificul utilizatorului de internet
Externalizare vs internalizare
Branding vs SEM
Resurse
Retele CPC
10. SEM market analysis
Utilizarea motoarelor de cautare Venituri PPC (% market share)
(% market share)
Source: www.netmonitor.cz www.navrcholu.cz
11. Canale de marketing pentru magazine online
1. Campanii offline
2. Display advertising
3. Marketing forumuri/grupuri de discutii
4. Marketing comparatoare de preturi
5. Marketing site-uri de licitatii
6. Marketing bloguri/influentatori de opinie
7. Marketing comunitati (2.0)
8. Marketing viral
9. Comunicare cu clientii existenti si potentiali
10. SEM
12. Specificul utilizatorului de internet
1. Dinamic
2. Tanar
3. Are timp putin
4. Neincrezator
5. Grabit
6. Selectiv
7. Sincer si deschis
8. Dornic de a participa
13. Brand vs SEM
1. SEM
1. Short tail
2. Oferirea solutiei in momentul in care se pune
problema
3. ROI
2. Brand
1. Long tail
2. Incredere
3. Alte avantaje (intern, furnizori, top of mind)
14. Internalizare vs externalizare
1. Internalizare
1. Economie
2. Control direct
2. Externalizare
1. Cost
2. Control indirect
3. Timp
4. Flexibilitate
5. Experienta
15. Resurse
• Google AdWords Help Centre
http://adwords.google.com/support/
• Google Analytics Help Centre
http://www.google.com/support/googleanalytics/
• Google Website Optimizer Help (AdWords)
https://www.google.com/analytics/siteopt/siteopt/help/FAQ.html
• ClickZ - http://www.clickz.com/
• SEO Chat - http://www.seochat.com/
Alte resurse: • SEMPO - http://www.sempo.org/
• Bruce Clay’s website - http://www.bruceclay.com/
• Search Engines Strategies -
http://www.searchenginestrategies.com/
17. Retele CPC in Romania
Google
NEOGEN
ARBOcontext cuvinte subliniate, text
eTarget text
AdEvolution 2.0 text, cuvinte subliniate, video
Internet Corp
Netbridge cuvinte subliniate