1. Evaluation
Ash, James and Jon

2. How does your media product use,
develop or challenge form and
conventions of real media product?
Use
-Patterns; walking is used as a common filler in music videos or helps tell the
story of a specific character similar to what we do
-Story; more contemporary videos have a story to really grab the attention so that
viewers watch till the end, and also serves to keep it in the viewers memory and
associate with the song
Develop
Conventions of style; Editing; Post production:
∀ Rewind
∀Sound manipulation; whereas most videos have their song playing throughout
the video, we have added in extra sounds that fade in and out to enhance the
idea that it is in the main characters head
Challenge
∀No lip-syncing – most music videos would have shots of the band/singer lip syncing to the lyrics of the song.
∀No band playing
∀Use of close-ups
∀Intertextuality – The film “127 Hours” by Danny Boyle uses planes to show time passing by.

3. How effective is the combination of your main product and
ancillary tasks?
How effective is the combination of your
main product and ancillary task
The digipack
The digipack is an effective piece of media to go with the music video as it clearly represents
what type of music the band play.
The brick wall, the suspenders and the cigar all suggest that this guy we are seeing might be
apart of a punk and rock culture meaning that genre of music is rock. This is effective as it
shows clearly what kind of music this band plays without even listening to them
The website
The website is the colour red accented over dark colours. This is because it keeps with the red
and black themes on the digipack cover. These colours stand out quite a bit and typically are
used in the genre of music the band plays.
The website design is quite simple taking inspiration from the Foals website where the
background is unique but not too much for the viewer to take in. Also like on most modern
band’s websites there are options to view the bands various social networks such as twitter and
facebook. This is so that viewers can keep up with the bands news and upcoming music and
tours on any type of media, not just a website

4. We put the name of the band right at the top so the We decided that we wanted a centre
audience knows who’s album it is, for example, most focus for the album cover, something
music shops have there CD’s stacked in front of each that would be instantly recognised by
other with a small portion of CD’s sticking out over fans and people who have seen it before.
the CD in front. The fact that our band name is at the An Icon. The style of the man is also
top makes it easier for our target audience to quickly quite different and indie styled so people
identify our album can identify with the band
For the background, we originally wanted a white background, but
Continuing with the font we have used throughout
after more planning and also difficulty in finding a matt white back
the DIgipak, we slightly manipulated the title of the
ground. After using the wall we thought it accents the independent
album into a more curved style. This sets it out from
side to our album and band as it gives it more of an edge to it
the other pieces of text and makes it easier identify as
the title

5. Record label logo
The design of our track list is that it makes a
chequered pattern when put next to the
character in the centre
Back cover is like a photo of the back of our
character and so it matches the style of a CD
case with a front and back
Traditional Copyright info at the bottom

6. We have links to social networking
pages, so people can share what they
have seen on our website and so we
Webpage
can post them by Facebook and
Twitter to give them instant updates
LIst of concert dates and instant new
updates and news
Links to different pages on our
website

7. Audience Feedback
“How do you think the storyline of the video links to the song title?”
•-Links in with the whole “Stranger things have happened” title.
• -The idea of the character being dead but making him appear alive.
• -Tempo of the storyline – fits well, its not to fast paced or too slow.
• -Irony of how the title is based on Stranger things happening and you
couldn’t’ get stranger than some of the clips throughout the music
video.

8. Audience Feedback
“How does this compare to other music videos in the same
genre?”
• Other bands of a similar genre produce music videos with
storylines.
• Most music bands have shots of the band being played
throughout their music video but this didn’t.
• The use of special effects can be seen in other music videos
with the same genre.
• Dark/Interesting storylines can be seen frequently in music
videos.

9. Audience Feedback
“What works well”
• The range of different shots.
• Special effects to add the whole “strange” emphasis. E.g. the faceless man.
• How the story is seen and told to the viewer.
•The ending suits the storyline – rewind sequence to the funeral end shot.
• The “Lost your way graffiti” seen on a wall.
“What could be improved?”
• X-ray image and car crash images don’t fit in the picture frames down the stairway.
• Some shots are quite jumpy.
• More strangeness needed.

10. How Did You Use Media Technologies in
the Construction and Research, Planning
and Evaluation Stages?
Digital technology has helped us capture our ideas for
the media production by allowing us to research on the
internet for music videos in the same genre as our
bands music on websites such as “You Tube”. This
gathered information for the main characteristics of our
production; theme, visual style, iconography, plot and
mise en scene.
The benefits of using digital cameras and digital
technology over analogue is that we could film in high
quality compared to the use of tape cameras. It also
allowed us to rewind specific pieces of footage easily at
our location whilst filming. By doing so, we could see if
we had achieved the shot we wanted.

11. How Did You Use Media Technologies in
the Construction and Research, Planning
and Evaluation Stages?
Digital technology influenced our work in post production by
giving us the opportunity to view similar bands music videos in
contention with ours. This helped us create ideas on the stylistic
features for the mind map. In post production, we used Adobe
Premiere for editing and also it allowed us to manipulate our
footage using visual effects to create scene that would not have
been possible to shoot. This included removing a characters
face, fading the colours of the footage and the aeroplanes flying
into each other. These effects helped us create our surreal world
that the main character was travelling in.
In designing the digipak and the website, our main use of
technology was Adobe Photoshop, it really helpesd us to be
creative with the layout of our cover and easily manipulate
images to the way we needed them to be
Over the course of producing this music video, we have learnt to
edit in a professional manner and the use of effects to create
surreal scenes in order to achieve our target in making our
production “strange”.

12. Overall
Jon James Ash
Overall, I believe our Overall, i thought we
Overall, I think our final production had been managed our project
cut of our production a success. The way our group well. We managed to
was good. we had some worked around get our shooting done
problems with editing technological issues and faults in the amount of time
due to loss of files and proved our we needed so that we
lack of time but we eagerness to gain a good had time to re-shoot
eventually sorted this grade. The use of extra time footage we needed.
and then worked hard needed to re-shoot specific The editing process
to get it done. I think we scenes was used to our was thrown due to a
leant a lot through using advantage along with the computer error but we
technologies such as special effects all adding up managed to bring it
visual effects software. into a back and keep on. I feel
using visual effects really strong production and the we have managed to
helped us create our improvement of our all improve our
surreal world. round technological skills as
production skills. well as our media skills.