1. Callum Harrison
Evaluation
At the start of the Assignment we were told that we would be making a TV
Advert. After completing all of the research for HA3 I moved on to HA4
where I would do all of the planning and pre-production. The first thing I
did for HA4 was to choose an object of desire that I would like to do a TV
Advert for. I decided to do a Mobile Phone advert however, after I had done
some research on mobile phonesI realised that it would be quite difficult to
do as I wanted to do an Advert where I use the phone myself because of
this I decided to change the idea for my Advert. I wanted to keep the advert
related to mobile phones so I decided to do an advert based on SimCards;
that way I could keep the mobile phones in the advert. I went on to create a
synopsis of my advert where I explained what was going to happen
throughout the advert and how it was going to look. After completing the
Synopsis I decided to slightly change my Idea as I realised that I wouldn’t
have enough time to fit it all into the 30 second time slot that I had. I
created moodboards and a spider diagram filled with ideas for a GiffGaff TV
advert, this included: Storylines, Effects, and Settings etc. I found this
helpful as I was able to see my ideas and read through them and decide
which one was the best idea. After completing this I went on to making a
story board for my idea. This was really helpful because it enabled me to
visualise my advert and know where and what I needed to film.
I created production plans, schedules and risk assessments all prior to
filming, this was so that I could work out how to shoot the TV Advert and
know what scenes to film at certain times and know what to do if any
accidents were to occur. After I had completed all of these things I used
equipment booking form to book a camera to film.
I filmed the part of my video that was originally intended to be the 2nd
scene of the finished TV Advert on the same day I booked the camera out,
After playing the footage back It wasn’t as id expected it to look, I think this
was because the setting wasn’t colourful and I needed it to be colourful in
order to use the selective colouring effect which would be the main effect
used throughout my advert. I didn’t delete the video footage because there

2. Callum Harrison
was still a chance that I would use it later on in my video if i needed more
clips.
I then used my own HD Video Camera to shoot the rest of my video, I was
originally planning to film in Ellesemere Park but I decided to have a look
for a more colourful location. This was when I realised that I could use my
own garden to film, this worked in my favour because it was colourful,
there was less chance of injuries and I wouldn’t have to worry about traffic
getting in the way of filming. After I shot all of the footage I started editing.
I created the sequence in Adobe Premiere Pro and then added all of the
video clips that had been filmed. After this I created a basic edit of my TV
Advert not using any effects or transitions. The idea of making the basic
edit was so that I knew what I had to work with and didn’t have to keep
looking through videos for certain clips.
After I had completed the basic edit it was time to work on the final edit. I
really enjoyed looking through the different effects and trying to work out
how to use them accordingly. Originally I planned to do the selective
colouring effect in After Effects because I knew how to do it on that
programme but after looking through the effects in Premiere Pro I found a
way to get the desired effect without having to use After Effects. I used the
‘Change to Colour’ effect to change the colour of my Jacket in the Video and
then the ‘Leave Colour’ Effect to change the background black and white
Screen Shots Of Video Footage Ready To Edit

3. Callum Harrison
and leave the Jacket in colour. On the effect controls I changed the tolerance
and changed the colour from RGB to Hue.
This did cause a problem for me because doing this allowed similar colour
in the background to stay in colour rather than change to black and white.
This made me re-consider using After Effects as I knew how to create a
mask using this programme which would allow me to select the colour I
wanted leaving and remove the colour I did not need. Eventually I decided
not to use after effects because having the same colours in the background
made the advert seem brighter and more colourful.
After I was happy with the colour effect I started working on the text I
would be using at the end of the video, I downloaded a picture of the
GiffGaff logo and then removed the background using Adobe Photoshop
this allowed me to layer the logo over my video. Under the logo I wanted to
use the text ‘A Life in Colour ’. This was an easy task to do and I thought it
looked good at the end of my Advert.

4. Callum Harrison
After I had completed the end clip I thought of a new idea, I wanted to
change the text to ‘A world of colour’ and create a spinning globe in the
background. I looking at the effects to see if I could do it, I noticed a Sphere
effect which I could use to make the globe shape. I went onto Google and
found a flat image of the earth.
After I had the image of
the earth I used the
sphere effect to see how it
would look. The effect
worked great but then I
realised that I needed to
find a way for the globe o
spin. I looked through the
effects but couldn’t find anything obvious to make the globe spin. So I had a
look online and read about a ‘Roll’ effect, this effect enabled me to move the
globe and make it appear to be spinning. I added the background colour
along with the logo and text and it looked just how I wanted it to. However
in the final video I decided to stick with my original idea as the advert had
to be 30 seconds long and having the spinning globe made it longer.
I didn’t only have to cut the spinning globe out of my project, I also had to
remove numerous clips or cut them down so they were shorter. This was
quite hard to do considering my advert was 40 seconds long and I had to
cut 15 seconds out of it.

5. Callum Harrison
I finally added the soundtrack to the advert which I edited in audacity; I
used a mix of the full version of the song and an instrumental version. This
was so the start of the advert seemed quiet and the singing starts when the
colour does. The song that I chose to use was Mikas ‘Grace Kelly’ The
reason I chose this song was because I needed to use a song that related to
colours and this one was the best one out of the list I had. The other songs I
was considering using was ‘Sunny Side of the Street’ by Frank Sinatra and
‘Always Look on The Bright Side Of life’ by Monty Python.
Overall, I really enjoyed creating the TV advert because I had to think of the
whole thing, I had to think of the idea and the Soundtrack. I had to edit the
whole thing and I think the finished result was great. Although I think it
could have been better if I had more time the 30 seconds were great. If I
was to do the whole thing again I would think he whole thing through first
and make sure I was happy with my idea before proceeding with the work
because I created more work for myself by not thinking it through, I had to
re do work because I had changed my idea.