5. Global Information Management
“Global Information Management is a
strategy that enables you to engage with
your customers, from brand awareness
through to sales and after-sales support,
across channels and languages.”
6. More generally:
The entire ecosystem of
information management tools
and platforms in your enterprise
7. Such as
• Web Content Management
• Collaboration & Sharing
• Terminology Management
• Structured Content Management
• Taxonomy & Metadata Management
• Digital Asset Management
• Customer Engagement
• Audience Profiling
• Web Analytics
9. Why?
• Create content once
• Manage information using best-in-breed
platforms
• Avoid generalisation and customisation
• Empower and measure customer
engagement
10. Or more succinctly...
• To ensure that
Dollars In ≥ Dollars Out
• And
Dollars In Month N + 1 ≥ Dollars In Month N
12. In practice
• It means utilising each platform for what it is
most effective at doing
• Integrating information silos
• And tracking how the content performs in the
real world
13. For example
Microsoft SharePoint SDL Tridion
Rocks at Rocks at
• Collaboration • Everything!
• Sharing • Web Content Management
• Document management • Content re-use
• Multi-channel, multilingual delivery
14. So let’s be friends...
Microsoft SharePoint SDL Tridion
Create a
new Import it
product
Update it Re-use it
automatically globally
Collaborate
Update it
on it
SDL Tridion
Connector for
Share it SharePoint Track its
performance
Link to it
dynamically
19. What can I do with BluePrinting?
• Create local content items in Parent
Publications
• Inherit those items automatically into
Child Publications
• Create local copies (e.g. for translation)
• Re-use content as widely as required
20. What goes into a BluePrint?
Org Chart Taxonomy Requirements
Business Units / Divisions Markets & Products
Information Architecture
Translation Requirements
Delivery Channels
Syndication Requirements
[Kitchen Sink?]
34. And how they can be used...
... to make a single workflow
process definition rock your world
work for your entire organisation!
35. But first:
• A right determines the type of item a user can
work with. Rights apply to Publications
• Permissions determine if a user can view,
create, delete, or localize the item types for
which they have rights. Permissions are set for
each Folder or Structure Group in a Publication
37. Groups are hierarchical
• Group B can have a [member of] relationship
with Group A
• I.e. Group B is a subset of Group A
• And so on: Group A
Group B
Group C
38. Which is nice, because
you can do things like:
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Functions Management
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