1. Mobile Ad Networks and
the impact of Rich Media
Limvirak Chea
Director, Business Development, EMEA
11/22/2011

2. 10 Min Agenda
• UK Growth & behaviour
- InMobi Q3 data insights / Trends
• Mobile Rich Media
- Market pain points
- Enabling the ecosystem.. Sprout platform
11/22/2011 2

3. UK Growth / Behaviour
UK Smartphone penetration
60% 2013
Of all online time spent on Mobile.
Q: A new place to hang out?
Gaming, Social, M-Commerce, Music & Video..
eBay sell an item on Mobile
11/22/2011 3

4. InMobi Q3 – up and up..
UK Ad Requests Q2 v Q3 = +1.4 BN (+ 64%)
+ 60% growth YoY = 10BN ad reqs year to date!
2,500
Millions
60BN Global requests Nov 11
2,000
8 adviews for every person on
1,500
1,000
the planet! 500
0
11/22/2011 4

5. Other Network Trends
Smartphone traffic – accounts for 84% of the network
Android and IOS ruling the roost.. Top categories $
Apple IOS 5 installed based – 35% in US already.
Games (Apps) – most popular App’s on Smartphones
(overall traffic)
11/22/2011 5

6. Rich Media Ads: For Every Objective
Interactive Model & Video Product Demos View Trailer &
Lead Generation & Coupons Viral Content
http://sprout.ly/sproutgallery

7. Rich Media Capabilities
SHAKE & TILT ANIMATION
FACEBOOK
Accelerometer control for Fluid automation engine with
Post to wall on Facebook
engaging experience / games high performance sequencing
TWITTER VIDEO
Post status update to Twitter Immersive in-line video
DRAG & DROP HTML 5 IMAGE GALLERY
Tactile galleries with thumbnails
UI for puzzles, builders and more
& downloads
SOUND BOARD 360 Degrees
Tap to play sound immediately Product Rotations & Panoramas
SMART DAYPARTING FORM CAPTURE
FLEX ORIENTATION
Creative or offer varies by time Text, pull down, checkbox &
Creative scales 7
of day form validation for lead gen

8. HTML 5
11/22/2011 8

9. State of Mobile Rich Media
Challenge: One Size does not fit all !
• Devices are all over the map
• There are no standards or IAB/MMA formats
• Each OS/browser has different functionality
• Few mobile ad networks have the ability to create
or deliver rich media ads at scale
Source: InMobi Network Data – Aggregated Brand Campaigns, July 2011
11/22/2011 9

10. Rich Media Production
Build Once, Run Everywhere
Rich Media production platforms allow easy
creation of HTML5 Ads
• Easy to use Rich Media creation tools
• Client side / Creative Agency side
• Run across iOS & Android devices
• Ads created work across all major ad networks
11/22/2011 10

12. Thanks,
Limvirak.chea@inmobi.com
Head of Business Development EMEA
11/22/2011 12