The document provides advice for finding and accessing money in a changing world. It suggests flipping the value chain to place new products and services closer to citizens. It advises abandoning control of communications and realizing that advocacy is more powerful, and to provide facilities for people to communicate and listen. The document also recommends creating and co-creating remarkable experiences and services that people value, and providing ways for people to pay for valuable things. It outlines roles for agencies, networks, and manufacturers to create fanatic customer bases, host open and customizable platforms, and produce open and shareable products that follow rules of engagement.