This document discusses selling cultural and visual content via mobile apps and mobile browsers. It notes that the mobile sector is already multi-channel and there is increased pressure to generate revenue. An app called Easyart is described that allows users to search artworks, change room sets, and view frame choices. While the Easyart app had over 25,000 downloads, mobile traffic on the company's website generated 52 times more revenue than the app. The document concludes that selling content via mobile browsers has proven potential and leverages existing investments, while apps require new investments and skills and have uncertain customer acquisition costs.