1. foursquare // businesses

2. Foursquare at a Glance
20,000,000+ users
2,000,000,000+ check-ins
750,000+ local businesses
7,000+ brands

3. Foursquare Mission
foursquare helps you make the
most of where you are. We build
tools that help you keep up with
friends, discover what's nearby,
save money and unlock deals.
3

4. How it works
Recommendations Content Rewards

5. Foursquare + businesses
Partnerships typically consist of a few components:
• Claim your businesses
• Run specials campaigns
• Create a brand Page
• Add Tips to your Page & make Lists to organize and brand them
• Launch a Badge campaign
• Integrate the Save to foursquare widget to venue pages on your website
• Leverage the foursquare API to supplement your data and create
custom experiences

6. Merchant Platform

7. Verification Benefits - Stats
Managers of verified businesses get access to our free Venue Stats
dashboard
Sort by any Downloadable CSV files
Time Period
Total Check-ins
And Avg. Check-ins Check-ins by Day
per Day
Social Reach Time Breakdown
Gender Breakdown Age Breakdown

8. Verification Benefits - Specials
Our 7 types of customizable specials help you to interact with your most
loyal
customers and/or attract new ones.
• Specials are FREE and work in real-time
• Running Specials provides you with performance analytics and
actionable data related to your venue and customers.

9. Pages

10. Pages
By following your page, users are “opting-in” to have your branded Tips
show up on their phones when they check in at or near a venue where
youve left the tip. More on Tips later.

11. Tips

12. Tips
Tips are the primary content on your brand page – think of them as tidbits of
editorial content you leave at specific venues. They should provide relevant
information or help influence your readers decisions.

13. How Tips Work
Readers love your content in print and online. Why not deliver it to them when it’s
relevant to their location? When users check in at locations, they view the nearby Tips
for advice on what to do. There can sometimes be hundreds of Tips at a given venue. But
when your Followers check in at a place – your Tip will pop up in the phone – in priority
over the others.

14. Lists

15. Create Lists
Lists allow you to thematically organize and brand your Tips. Think of lists as a
handy mobile guide for all the places your readers should try out.

16. Create Lists
Lists allow you to thematically organize and brand your Tips. Think of lists as a
handy mobile guide for all the places your readers should try out.

17. Lists: Examples
• Guardian: Independent Book Shops
• TimeOut London: London’s Best Parks
and Gardens
• Telegraph: London’s Top Rooftop Bars
• Evening Standard: London’s Best Ice
cream parlors, Burgers to try before you
die

18. Badges

19. Badges
•Foursquare badges reward
users for checking in and
trying new experiences.
•We use badges as a fun
way to influence user-
behavior.
•For example, if a user
checks in to a gym 10 times
in one month, they unlock
the Gym Rat Badge.

20. Partner Badges
Foursquare works with select partners to create custom badges, tailored for
their brand and audience.
The History badge allows badge holders to get discounts at certain
pubs, museums and sights.
Once a user unlocks a badge it’s stored
in its rightful place of glory: the trophy
case.

21. Developer Platform

22. About the API
We provide an open API to encourage creative uses of foursquare data,
tailored to your business objectives and brand identity. Using our API is
completely free.
Examples:
• Use foursquare check in data to
show trending places in a city.
• Pull user Tips and photos to
supplement your online content.
• Use the foursquare API to power
a custom App or web experience.
Access our Developer Gateway at developer.foursquare.com

23. Data Visualizations
The NYC Parks Authority used the foursquare API to visualize check ins at parks around the city in real-time.
http://www.nycgovparks.org/web/foursquare/map.php

24. Mobile Apps
Integrate check-in functionality, photos and foursquare Tips to your mobile app.

25. foursquare Connected Apps

26. What are connected apps?
• Connect users with your brand
• Interact with user experiences
while they’re having them
• Receive notifications when
connected users check in
- Decide if you want to reply
- Customize what you send them
• Users tap through to brand site
or directly to your mobile app

27. Case Study: Weather Channel
Deep, immersive experience
•Get the weather with your first
check-in of the day and when you
check in to a new city
•Interactive maps
•Weather triggered imagery
•Global weather news

28. Case Study: Lufthansa (Blue Legends)
Instant gratification for loyalty
•Notifies users instantly when
they earn bonuses for checking in
•In app discovery of benefits
checking in to Lufthansa locations
•Encourage user behavior
through rewards / offers

29. Case Studies

30. American Express
Delivery of frictionless Specials exclusive to Amex cardmembers,
providing merchant partners with measurable ROI and spend data.

31. Manchester City FC

32. Number 10

33. History Channel

34. Jamie Oliver

35. SPG Insider – Loyalty Card Intergration

36. Thank You
Omid Ashtari
omid@foursquare.com
@thecoolgeek