A Dress for Success Presentation

1. Building your Social Media Profile:
Effective Networking
*This is the intellectual property of Dress for Success Worldwide and cannot be duplicated, reproduced or given to external entities. (Rev. 2014)

2. Outputs
2
Upon completion of these materials you will have:
Created Your Online Personal Brand
Performed a Job Search
Utilized the Alternative Method
Established a LinkedIn Profile

3.  The majority of jobs aren’t posted
online
 Many hiring managers get a list of
referral candidates before they
review resumes that are submitted
online
 Some listed jobs aren’t available or
never existed in the first place
 Many studies have noted that 80%
of jobs are secured through
networking
3
People Search vs. Job Search

4. Beyond the Job Board
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Interactive Alternatives
 Making Social Media Work for You
 Meet Business Professionals
 Target Specific Companies
Show Your Talent & Skills
Resumes
Projects

5. #1
900,000,000
#2
310,000,000
#3
255,000,000
#4
250,000,000
#5
120,000,000
Social Media
Estimated Unique Monthly Visitors
http://www.ebizmba.com/articles/social-networking-websites

6. Social Media
Social media provides opportunities to meet and
engage with others.
Facebook – friends & family
Twitter – thought leaders
LinkedIn – business professionals
World’s largest professional network
online with more than 259 million
members worldwide.

7. Image is Everything
An image is not simply a
trademark, a design, a slogan or
an easily remembered picture. It
is a studiously crafted personality
profile of an individual, institution,
corporation, product or service.
Daniel J. Boorstin
7
Personal Profile
I dress for the image. Not for myself,
not for the public, not for fashion, not
for men.
Ma rle ne Die trich

8. Personal Profile
 Include professional photo
 Add portfolio work
 Upload files
 Link to videos
 Link positions, volunteer work and board service to
organizations that are on LinkedIn.

9. Making Connections

10. Who do you want to connect with?
Create your lists
Networking with Individuals
People you know well or can easily call
People you know somewhat
New Contacts
Targeting Employers
 Who do you want to work for?
 Network to find current employees
10
Making Connections

11. Making Connections
Using advanced search to get information and
make connections
Search by position
Search by company
Search by…
Join Groups
Look for groups with similar interests
Have conversations

12. Recommendations vs
Endorsements
 Make recommendations
 Get recommendations
 Getting rid of recommendations
 Not as important as recommendations
 Not as credible as recommendations

13. Following Up
 Register as a general applicant – get in their
database
 Use search engines to track employees that
currently work at your targeted employer
 Search corporate groups, pages and people on
Facebook, Twitter and LinkedIn as well as
search engines such as pipl, peek you and wink

14. 14
Following Up
 Connect with the person
directly
 Request an informational
interview
 Tailor a message that
shows you’ve done your
homework and states who
you are and your interest
 Stay in-touch

15. 10 Steps to a Successful Career Fair Experience
 Find the events and schedule them into your calendar!
 Research – choose a fair that features relevant employers and
sectors for your skills and experience
 Pre-register
 Bring your resume
 Professional Attire Always
 Strategize employers of interest
 Interview – Get ready to deliver your pitch
 Intangibles
 Network
 Follow-up
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Career Fairs

16.  http://www.quintcareers.com/
 http://www.simplyhired.com
 Chambers of Commerce
 Wichita Women’s Leadership Alliance
 Clubs & Organizations
 Volunteering
 Sororities
 Alumni Groups
 Your Public Library
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Other Resources

17.  Clearly Identify Your Personal Brand
 Familiarize yourself with accessing a Job Search
utilizing an Alternative Method
 Set an Appointment in the Career Center and set up
your LinkedIn Profile
 Find the right fit
 Work your resources, contacts, and networks!
 Make a connection
 Stay on top of the pile
 Never pay for a job search – it’s a scam!
17
Don’t Forget

18. YOUR PHYSICAL SELF
Dressing to find a job: business suit, make-up, hair,
jewelry, nails, hand bag, etc…
COMMUNICATION TOOLS & MEDIA
If they look, what will they find online?
Search for yourself (See social networking module)
Clean up and secure your Facebook, MySpace, YouTube,
and Twitter accounts, etc…
What about your e-mail address?
Your answering machine or voice mail message?
18
Your Personal Brand

19. Questions??
Contact me…
Cindy Miles
onashoestringmarketing@gmail.com
www.linkedin.com/in/cindymiles/