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1. THE NPD GROUP
The European Toy Market in 2011
Specially prepared for ICTI
May 2012

2. 2010 Results --A growing market (up 4.7%)
World Toy Market (billion $)
90.000
88.000
$83.300
86.000 $79.600
84.000
USD billion
$78.100
82.000 $77.200
80.000
80 000
b
78.000
76.000
74.000
72.000
70.000
70 000
2007 2008 2009 2010
2
Trends are in USD using foreign exchange rates as of Dec 31st of each year
Source NPD ICTI Report 2010.

3. 2010 toy revenues by region (billions of $)
North America, Europe and Asia are now relatively equal in size
World Toy Market by Region (billion $)
$23.1
$
$23.3 +9.2%
$23.9 -.7%
+2.5%
$3.1
$7.3
$7 3 +5.6%
+5 6% $2.6
+10.7% +23%
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4. Europe 5: Full Year 2011 v 2010
+3% in 2011
Total Toy Industry by Country Ranked by Market Size in U.S. Dollars at 100% of Total Toy Industry
Dollar Volume Percent Change
FY 2011 v 2010 Market Size (MM)
USA -2%
$21,181
UK 3% $4,927
France 5% $4,584
Germany 7% $3,851
Australia
A t li 2% $2,470
$2 470
Italy -3% $1,775
Spain -7% $1,526
Belgium 5% $642
Austria 10% $542
Portugal -4% $273
4
Source: The NPD Group; US Consumer Tracking Service; EU and AU - POS Tracking Service; POS
extrapolated to represent 100% coverage. Exchange rate €1 = $ 1.43162

5. 2011 Forecast for the World Toy Market: +1% globally
 Europe gain expected to be offset by US loss
 Reported in USD G5 however will be down about 1%...
World Toy Market (billion $)
90.000
88.000
$83.300
$83 300 $84.100
$84 100
86.000
84.000 $79.600
$78.100
USD billion
82.000 $77.200
80.000
78.000 +1%
76.000
74.000
72.000
70.000
2007 2008 2009 2010 2011
5
Trends are in USD using foreign exchange rates as of Dec 31st of each year. Proprietary and Confidential
£1 =€1,1626

6. Key Highlights
K Hi hli ht
AUTOMOTIVE
BEAUTY
COMMERCIAL TECHNOLOGY
CONSUMER TECHNOLOGY http://corpdevnew/image_library/
ENTERTAINMENT
FASHION
FOOD & BEVERAGE
FOODSERVICE
HOME
OFFICE SUPPLIES
SOFTWARE
SPORTS
TOYS
WIRELESS
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7. Beyblade Tops Charts In 2 Countries
 Top Value Selling Toy By Country 2011
UK FR GE IT SP
Mini Figures - Beyblade Asst - Beyblade Asst - Toffee Monster High -
LEGO Hasbro Hasbro - Preziosi Mattel
Building Sets Action Figures Action Figures Plush Dolls
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Source: NPD EuroToys / Retail Tracking Proprietary and Confidential

8. Tablets for all in continental Europe in 2012?
 1 in every 11 UK kid aged 3-6 received a ‘toy’ tablet for Christmas
• Approximately 250,000 tablets were sold
in the UK in 2011
• Preschool electronic Learning rose by
43% for the year (Total preschool +2%)
8
Source: NPD EPoS Retail Tracking Proprietary and Confidential

9. 2012 in a nutshell
Online Channel growth
changing shopping habits App’ Toys & Tablets the
& Store closures threats new buzz?
Increased Digital Gaming
Growth Virt al
Gro th in Virtual Shops & Into Toys & Into Europe
Mobile Shopping
9
Proprietary and Confidential

10. Source
 NPD Retail Tracking Coverage by country
– UK 78%
– France 70%
– Germany 72% - weekly data 63%
– Spain 73%
– Italy 59%
 NPD Consumer Panel Service – Full Year 2011
 Exchange Rate used £1= €1.1626 (unless otherwise specified)
 All value numbers are in Euros (unless otherwise specified)
10
Proprietary and Confidential
November 2011 report - Source: NPD EPoS Retail Tracking - £1 = €1.1626