SlideShare a Scribd company logo
1 of 51
Thank You for Joining us!
         Phone:

          Email:

        AS SEEN IN:
We provide proprietary
software built on Microsoft
technology to help campaigns
win:

•
•
•
•
•
U.S. Senate Candidate
Using Campaign Cloud to drive outreach and
fundraising success
Challenge: Build momentum for an underdog no-name
candidate in a National headline-grabbing Senate race.
Solution: Launch a unique multi-month cross-channel
campaign utilizing numerous Campaign Cloud tools to
drive interest, donations, email capture, and targeted                      Campaign Cloud Moneybomb Widget

online ads.
Results: Raised $1.2 Million online over 12 months
leading up the primary. Increased the house email list
from 1,500 names to 150,000 emails and 12,000 donors.
Through use of Campaign Cloud social media tools,
candidate was featured on the front page of the WSJ.

        PROPRIETARY AND CONFIDENTIAL INFORMATION OF ELECTIONMALL, INC. © COPYRIGHT 2000–2011
U.S. Senate Candidate
 Using Campaign Cloud to drive outreach and
 fundraising success
Challenge: Build a last minute website and
robust donation engine to capture
momentum for a third-party write-in
campaign challenger.
Solution: Utilizing a combination of turn-key                    Report on A/B email fundraising test
products and SWAT team services
ElectionMall helped launch the website
overnight with full donation engine
capabilities, a custom website interface and
                                                                             Premium donation page
email capture utilities.
Results: Raised $1.6 Million from 24,000
donors over 2 months leading up the general
election. PROPRIETARY AND CONFIDENTIAL INFORMATION OF ELECTIONMALL, INC. © COPYRIGHT 2000–2011
Fundraising Stats
• 50+% of your online solicited donations will come from your
  house list.
• Average donation will be between $45 - $55.
• Average age of the donor is between 55 and 65.
• Email fundraising is up 40% year after year.
• 79% of non-profit groups raise money online.
• Average time between donations 100 days.
• Campaign value of a donor: $108.
The Natural Approach
•   Contributors: “The Core” –
    This group demands the most
    attention and respect.
                                        Donor
•   Advocates: “Ground Troops” –
    the people we call on to
    sacrifice and take action.
                                      Advocate
•   Subscribers: “The Field” –
    focus here on conversion to       Subscriber
    higher levels.
•   Visitors: “Virtual Targets” –
    Website visitors.                  Visitor
•   Potential Targets: “The rest” –
    Who would potentially
    support your org?.                  Target
The Journey is Different for Everyone
                                     Will you
Email #3                             give $?



Email #2                  Will you
                          help?


Email #1          Hi!

  Campaign Timeline
Some best practices… Do’s and Don’ts
• Do’s                             • Don’t
   – Thank your donor.                – … assume they have all the
   – Acknowledge that they are a        money in the world.
     donor in every touch.            – … burden them with asks
   – Send them exclusive                when they gave yesterday.
     information.                     – … forget to reach out in
   – Ask them to be more                person if possible.
     engaged.                         – … share their info for others
   – Ask them to help raise             to solicit until after the
     donations.                         campaign.
Customizing Touches
• Address them in each email.
• Reach out to them on SocNets.
• Reach out to them on snail mail.
• Check and see if they are opening
  their emails.
• Acknowledge how much they gave (and can give).
• Take care of where and when you solicit.
Treat Them Differently
•   What’s in it for them?
•   Sweeten the pot.
•   Overcome hesitation.
•   Offer premiums
•   Make them feel special
•   Make them feel part of a force
•   Always strive to get above the noise.
Target the Right Moment
•   Be “journey-specific.”
•   Why would they respond now?
•   Match the message to the moment.
•   Do you know when they open their emails?
•   Fewer asks, more time spent in preparation.
•   Always strive to get above the noise.
Set Goals
• Broadcast your goal internally.
• Broadcast your goal publically.
  (Maybe).
• Be sure you can measure.
• Be sure you do measure.
• Think long term success, short term viability.
• Always strive to get above the noise.
Set a Time Limit
•   Put a time limit on your call to action.
•   An obvious deadline or manufactured?
•   Help them visualize the deadline.
•   Why would they care about your deadline?
•   Be a good steward of their time.
•   Always strive to get above the noise.
Measure and Crow a bit!
•   Check your score.
•   Measure your success in real terms.
•   Compare your results.
•   Broadcast internally.
•   Broadcast globally.
•   Crow, and crow some more.
•   Always strive to get above the noise.
Tactics for 2012
•   Ad Management – Set a monthly budget to determine best audiences and raise
    lists of supporters
•   Prospecting / List Building – Petitions, news-driven momentum
•   Email Management – Set a calendar of scheduled asks, newsletters, create auto-
    responders
•   Donor Cultivation – Set levels of immediate contact (e.g. alert campaign to call
    donors who give over $500)
•   Social Networks – Set budget for advertising and create innovative campaigns
•   Outreach – Host numerous blogger, donor and supporter calls
•   Website development & maintenance – Target website launch as a major milestone
•   SWAT effort – Launch overnight campaigns on earned media moments
•   Viral Videos - Schedule monthly video launches, event recordings
Best Practices for Email Solicitation
•   Short subject lines           •   HTML or Text?
•   Numbers in the subject line   •   Renting?
•   From whom?                    •   Buying?
•   Personalize the email         •   Exchanging?
•   Short or long?                •   How to test
•   Use links sparingly           •   What to measure
•   Timing is everything          •   What to do next
One Login
Your
Dashboard
User Permissions
Sticky Notes
Office Web Apps
Social Networking
What is Donation Pages
• Award-winning online fundraising application.
• Served over 1500 campaigns since 2006
• Has helped raise tens of millions of dollars.
• Patented tested design for best donation conversion rates.
• Newly redesigned and launched this month!
• Reliable, secure, compliant and robust industry-leading
  solution
• Integrated event ticketing system
• 24/7 support
Donation
Pages
One login. Everything you need to win.
Your
Contribution
Page
Your
Contribution
Page
Your
Contribution
Page
Connect With
More Donors
Multiple Donation
Widgets
Fundraising via
Facebook
Create
Branded
Events
Event Tickets
Organize all
Your Donor Data in
an Easy to Use
Interface
Be Compliant
Search and
Manage Your
Online Donor
Database
Get Analytics
Export Your
Contribution
Report
to Excel for
Federal or
State Filings
Create Unlimited
Money Bombs
Mobile enabled
donation pages
Email
ElectionEmail
Segment, track
and consolidate
–
No more data
silos!
Reports &
Metrics
Reports &
Metrics
Reports &
Metrics
Email Template
Thank You for Joining us!
         Phone:

         Email:

More Related Content

What's hot

Webinar: Trends in End of Year Fundraising
Webinar: Trends in End of Year FundraisingWebinar: Trends in End of Year Fundraising
Webinar: Trends in End of Year FundraisingCharity Dynamics
 
UNA: Crowdfunding for Social Good
UNA: Crowdfunding for Social GoodUNA: Crowdfunding for Social Good
UNA: Crowdfunding for Social GoodDevin Thorpe
 
10 Tips in 10 Minutes - GivingTuesday Campaign Ideas
10 Tips in 10 Minutes - GivingTuesday Campaign Ideas10 Tips in 10 Minutes - GivingTuesday Campaign Ideas
10 Tips in 10 Minutes - GivingTuesday Campaign IdeasGivingTuesdayCa
 
140113 una-crowdfunding-orem
140113 una-crowdfunding-orem140113 una-crowdfunding-orem
140113 una-crowdfunding-oremDevin Thorpe
 
UNA Crowdfunding Training - St. George
UNA Crowdfunding Training - St. GeorgeUNA Crowdfunding Training - St. George
UNA Crowdfunding Training - St. GeorgeDevin Thorpe
 
Social Fundraising for GivingTuesday
Social Fundraising for GivingTuesdaySocial Fundraising for GivingTuesday
Social Fundraising for GivingTuesdayGivingTuesdayCa
 
140123 una-crowdfunding-moab
140123 una-crowdfunding-moab140123 una-crowdfunding-moab
140123 una-crowdfunding-moabDevin Thorpe
 
Crowdfunding for Your Cause
Crowdfunding for Your CauseCrowdfunding for Your Cause
Crowdfunding for Your CauseDevin Thorpe
 
Crowdfunding Presentation by HI-Arts, Stornoway
Crowdfunding Presentation by HI-Arts, StornowayCrowdfunding Presentation by HI-Arts, Stornoway
Crowdfunding Presentation by HI-Arts, StornowaySian Jamieson
 
140121 una-crowdfunding-logan
140121 una-crowdfunding-logan140121 una-crowdfunding-logan
140121 una-crowdfunding-loganDevin Thorpe
 
Small Organizations Achieving Big Peer-to-Peer Fundraising Results
Small Organizations Achieving Big Peer-to-Peer Fundraising ResultsSmall Organizations Achieving Big Peer-to-Peer Fundraising Results
Small Organizations Achieving Big Peer-to-Peer Fundraising ResultsCanadaHelps / MyCharityConnects
 
All Hands on Deck! Managing a Rapid Response Campaign
All Hands on Deck! Managing a Rapid Response CampaignAll Hands on Deck! Managing a Rapid Response Campaign
All Hands on Deck! Managing a Rapid Response CampaignAvalon Consulting
 
How to Maximize Your #GivingTuesday Results: A Houston Grand Opera Case Study
How to Maximize Your #GivingTuesday Results: A Houston Grand Opera Case StudyHow to Maximize Your #GivingTuesday Results: A Houston Grand Opera Case Study
How to Maximize Your #GivingTuesday Results: A Houston Grand Opera Case StudyKimbia, Inc
 
Building a successful online campaign for #GivingTuesday
Building a successful online campaign for #GivingTuesdayBuilding a successful online campaign for #GivingTuesday
Building a successful online campaign for #GivingTuesdayCanadaHelps / MyCharityConnects
 
Aishik Saha Mumbai Crowdfunding Workshop April 2018
Aishik Saha Mumbai Crowdfunding Workshop April 2018Aishik Saha Mumbai Crowdfunding Workshop April 2018
Aishik Saha Mumbai Crowdfunding Workshop April 2018Aishik Saha
 
Utah Nonprofits Association Crowdfunding Presentation by Devin Thorpe
Utah Nonprofits Association Crowdfunding Presentation by Devin ThorpeUtah Nonprofits Association Crowdfunding Presentation by Devin Thorpe
Utah Nonprofits Association Crowdfunding Presentation by Devin ThorpeDevin Thorpe
 
Crowdfunding Workshop November 2012
Crowdfunding Workshop November 2012Crowdfunding Workshop November 2012
Crowdfunding Workshop November 2012Sian Jamieson
 
#GivingTuesday 2014 Prize Structure and Strategy
#GivingTuesday 2014 Prize Structure and Strategy#GivingTuesday 2014 Prize Structure and Strategy
#GivingTuesday 2014 Prize Structure and StrategyRazooGiving
 
Shout it out! How your PR team can help government Housing teams
Shout it out! How your PR team can help government Housing teamsShout it out! How your PR team can help government Housing teams
Shout it out! How your PR team can help government Housing teamsCity of Tempe, Arizona
 

What's hot (20)

Webinar: Trends in End of Year Fundraising
Webinar: Trends in End of Year FundraisingWebinar: Trends in End of Year Fundraising
Webinar: Trends in End of Year Fundraising
 
UNA: Crowdfunding for Social Good
UNA: Crowdfunding for Social GoodUNA: Crowdfunding for Social Good
UNA: Crowdfunding for Social Good
 
10 Tips in 10 Minutes - GivingTuesday Campaign Ideas
10 Tips in 10 Minutes - GivingTuesday Campaign Ideas10 Tips in 10 Minutes - GivingTuesday Campaign Ideas
10 Tips in 10 Minutes - GivingTuesday Campaign Ideas
 
#GivingTuesday ideas for your charity
#GivingTuesday ideas for your charity#GivingTuesday ideas for your charity
#GivingTuesday ideas for your charity
 
140113 una-crowdfunding-orem
140113 una-crowdfunding-orem140113 una-crowdfunding-orem
140113 una-crowdfunding-orem
 
UNA Crowdfunding Training - St. George
UNA Crowdfunding Training - St. GeorgeUNA Crowdfunding Training - St. George
UNA Crowdfunding Training - St. George
 
Social Fundraising for GivingTuesday
Social Fundraising for GivingTuesdaySocial Fundraising for GivingTuesday
Social Fundraising for GivingTuesday
 
140123 una-crowdfunding-moab
140123 una-crowdfunding-moab140123 una-crowdfunding-moab
140123 una-crowdfunding-moab
 
Crowdfunding for Your Cause
Crowdfunding for Your CauseCrowdfunding for Your Cause
Crowdfunding for Your Cause
 
Crowdfunding Presentation by HI-Arts, Stornoway
Crowdfunding Presentation by HI-Arts, StornowayCrowdfunding Presentation by HI-Arts, Stornoway
Crowdfunding Presentation by HI-Arts, Stornoway
 
140121 una-crowdfunding-logan
140121 una-crowdfunding-logan140121 una-crowdfunding-logan
140121 una-crowdfunding-logan
 
Small Organizations Achieving Big Peer-to-Peer Fundraising Results
Small Organizations Achieving Big Peer-to-Peer Fundraising ResultsSmall Organizations Achieving Big Peer-to-Peer Fundraising Results
Small Organizations Achieving Big Peer-to-Peer Fundraising Results
 
All Hands on Deck! Managing a Rapid Response Campaign
All Hands on Deck! Managing a Rapid Response CampaignAll Hands on Deck! Managing a Rapid Response Campaign
All Hands on Deck! Managing a Rapid Response Campaign
 
How to Maximize Your #GivingTuesday Results: A Houston Grand Opera Case Study
How to Maximize Your #GivingTuesday Results: A Houston Grand Opera Case StudyHow to Maximize Your #GivingTuesday Results: A Houston Grand Opera Case Study
How to Maximize Your #GivingTuesday Results: A Houston Grand Opera Case Study
 
Building a successful online campaign for #GivingTuesday
Building a successful online campaign for #GivingTuesdayBuilding a successful online campaign for #GivingTuesday
Building a successful online campaign for #GivingTuesday
 
Aishik Saha Mumbai Crowdfunding Workshop April 2018
Aishik Saha Mumbai Crowdfunding Workshop April 2018Aishik Saha Mumbai Crowdfunding Workshop April 2018
Aishik Saha Mumbai Crowdfunding Workshop April 2018
 
Utah Nonprofits Association Crowdfunding Presentation by Devin Thorpe
Utah Nonprofits Association Crowdfunding Presentation by Devin ThorpeUtah Nonprofits Association Crowdfunding Presentation by Devin Thorpe
Utah Nonprofits Association Crowdfunding Presentation by Devin Thorpe
 
Crowdfunding Workshop November 2012
Crowdfunding Workshop November 2012Crowdfunding Workshop November 2012
Crowdfunding Workshop November 2012
 
#GivingTuesday 2014 Prize Structure and Strategy
#GivingTuesday 2014 Prize Structure and Strategy#GivingTuesday 2014 Prize Structure and Strategy
#GivingTuesday 2014 Prize Structure and Strategy
 
Shout it out! How your PR team can help government Housing teams
Shout it out! How your PR team can help government Housing teamsShout it out! How your PR team can help government Housing teams
Shout it out! How your PR team can help government Housing teams
 

Viewers also liked

Tracy howard final
Tracy howard   finalTracy howard   final
Tracy howard finaltw1080
 
патриот
патриотпатриот
патриотDemanessa
 
автомобиль и здоровье
автомобиль и здоровье автомобиль и здоровье
автомобиль и здоровье Demanessa
 
تقارير ميداني
تقارير ميدانيتقارير ميداني
تقارير ميدانيM_taqniyat
 
Qué necesitamos para nuestra fiesta de cumpleaños
Qué necesitamos para nuestra fiesta de cumpleañosQué necesitamos para nuestra fiesta de cumpleaños
Qué necesitamos para nuestra fiesta de cumpleañostxispita
 
Nuevo presentación de microsoft office power point
Nuevo presentación de microsoft office power pointNuevo presentación de microsoft office power point
Nuevo presentación de microsoft office power pointmentecauto
 
20140529 eacsc long-essay_brief_phase1
20140529 eacsc long-essay_brief_phase120140529 eacsc long-essay_brief_phase1
20140529 eacsc long-essay_brief_phase1chrisseth
 
1.3 tools and-repl
1.3 tools and-repl1.3 tools and-repl
1.3 tools and-replAmir Mardani
 
Assignment 7 – Magazine Advert Analysis
Assignment 7 – Magazine Advert AnalysisAssignment 7 – Magazine Advert Analysis
Assignment 7 – Magazine Advert AnalysisMediaGroupFour
 
新潟の自慢できる風景
新潟の自慢できる風景新潟の自慢できる風景
新潟の自慢できる風景莹 侯
 
ใส่กรอบให้ภาพในโฟโต้ชอป
ใส่กรอบให้ภาพในโฟโต้ชอปใส่กรอบให้ภาพในโฟโต้ชอป
ใส่กรอบให้ภาพในโฟโต้ชอปAnkana SWananawa
 
5 visor wiki
5 visor wiki5 visor wiki
5 visor wikiplumgar56
 
One Fat Sheep Gamification
One Fat Sheep GamificationOne Fat Sheep Gamification
One Fat Sheep GamificationCarl Pavletich
 
Mgceu presentation
Mgceu presentationMgceu presentation
Mgceu presentationOlena Ursu
 

Viewers also liked (20)

Tracy howard final
Tracy howard   finalTracy howard   final
Tracy howard final
 
патриот
патриотпатриот
патриот
 
автомобиль и здоровье
автомобиль и здоровье автомобиль и здоровье
автомобиль и здоровье
 
تقارير ميداني
تقارير ميدانيتقارير ميداني
تقارير ميداني
 
Qué necesitamos para nuestra fiesta de cumpleaños
Qué necesitamos para nuestra fiesta de cumpleañosQué necesitamos para nuestra fiesta de cumpleaños
Qué necesitamos para nuestra fiesta de cumpleaños
 
Nuevo presentación de microsoft office power point
Nuevo presentación de microsoft office power pointNuevo presentación de microsoft office power point
Nuevo presentación de microsoft office power point
 
20140529 eacsc long-essay_brief_phase1
20140529 eacsc long-essay_brief_phase120140529 eacsc long-essay_brief_phase1
20140529 eacsc long-essay_brief_phase1
 
1.3 tools and-repl
1.3 tools and-repl1.3 tools and-repl
1.3 tools and-repl
 
Portfolio ls
Portfolio lsPortfolio ls
Portfolio ls
 
Modelo vista controlador
Modelo vista controladorModelo vista controlador
Modelo vista controlador
 
Assignment 7 – Magazine Advert Analysis
Assignment 7 – Magazine Advert AnalysisAssignment 7 – Magazine Advert Analysis
Assignment 7 – Magazine Advert Analysis
 
新潟の自慢できる風景
新潟の自慢できる風景新潟の自慢できる風景
新潟の自慢できる風景
 
ใส่กรอบให้ภาพในโฟโต้ชอป
ใส่กรอบให้ภาพในโฟโต้ชอปใส่กรอบให้ภาพในโฟโต้ชอป
ใส่กรอบให้ภาพในโฟโต้ชอป
 
Biolo 2
Biolo 2Biolo 2
Biolo 2
 
МИРОТ СЕ ГРАДИ ОД НАЈРАНА ВОЗРАСТ
МИРОТ СЕ ГРАДИ ОД НАЈРАНА ВОЗРАСТМИРОТ СЕ ГРАДИ ОД НАЈРАНА ВОЗРАСТ
МИРОТ СЕ ГРАДИ ОД НАЈРАНА ВОЗРАСТ
 
Divisibility
DivisibilityDivisibility
Divisibility
 
5 visor wiki
5 visor wiki5 visor wiki
5 visor wiki
 
One Fat Sheep Gamification
One Fat Sheep GamificationOne Fat Sheep Gamification
One Fat Sheep Gamification
 
Ddd
DddDdd
Ddd
 
Mgceu presentation
Mgceu presentationMgceu presentation
Mgceu presentation
 

Similar to ElectionMall Webinar: Maximizing the Donor Experience

Marketing a Peer-to-Peer Fundraising Campaign
Marketing a Peer-to-Peer Fundraising CampaignMarketing a Peer-to-Peer Fundraising Campaign
Marketing a Peer-to-Peer Fundraising CampaignHubSpot
 
Workshop powerpoint final (1)
Workshop powerpoint  final (1)Workshop powerpoint  final (1)
Workshop powerpoint final (1)ellenc92
 
Thought leadership webinars achieving exceptional fundraising performance o...
Thought leadership webinars   achieving exceptional fundraising performance o...Thought leadership webinars   achieving exceptional fundraising performance o...
Thought leadership webinars achieving exceptional fundraising performance o...ASI
 
Thought leadership webinars achieving exceptional fundraising performance o...
Thought leadership webinars   achieving exceptional fundraising performance o...Thought leadership webinars   achieving exceptional fundraising performance o...
Thought leadership webinars achieving exceptional fundraising performance o...ASI
 
Create a Successful Multi-Channel Fundraising Strategy
Create a Successful Multi-Channel Fundraising StrategyCreate a Successful Multi-Channel Fundraising Strategy
Create a Successful Multi-Channel Fundraising StrategyKathryn Hall
 
Inspiring donors and prospects to give more and more often
Inspiring donors and prospects to give more and more oftenInspiring donors and prospects to give more and more often
Inspiring donors and prospects to give more and more oftenFiona McPhee
 
Global Giving Online Fundraising Workshop Presentation in Johannesburg
Global Giving Online Fundraising Workshop Presentation in JohannesburgGlobal Giving Online Fundraising Workshop Presentation in Johannesburg
Global Giving Online Fundraising Workshop Presentation in JohannesburgSpectra Speaks
 
Global Giving Online Fundraising Workshop Presentation in Namibia
Global Giving Online Fundraising Workshop Presentation in NamibiaGlobal Giving Online Fundraising Workshop Presentation in Namibia
Global Giving Online Fundraising Workshop Presentation in NamibiaSpectra Speaks
 
Websites for donations and sponsorship
Websites for donations and sponsorshipWebsites for donations and sponsorship
Websites for donations and sponsorshipAndrew Killen
 
Dc mayors office workshop presentation 3 10 7
Dc mayors office workshop presentation 3 10 7Dc mayors office workshop presentation 3 10 7
Dc mayors office workshop presentation 3 10 7GlobalGiving
 
How Can You Make Your Fundraising Events Stand Out?
How Can You Make Your Fundraising Events Stand Out?How Can You Make Your Fundraising Events Stand Out?
How Can You Make Your Fundraising Events Stand Out?Karen Perry-Weinstat
 
Connect engage and Convert Donors
Connect engage and Convert DonorsConnect engage and Convert Donors
Connect engage and Convert DonorsInfoTrends
 
Cambodia workshop presentation
Cambodia workshop presentationCambodia workshop presentation
Cambodia workshop presentationGlobalGiving
 
Southern african online fundraising workshop presentation
Southern african online fundraising workshop presentationSouthern african online fundraising workshop presentation
Southern african online fundraising workshop presentationSpectra Speaks
 
Harness the power of the crowd | Digital conference | 27 October 2016
Harness the power of the crowd | Digital conference | 27 October 2016Harness the power of the crowd | Digital conference | 27 October 2016
Harness the power of the crowd | Digital conference | 27 October 2016CharityComms
 
Webinar - How to Successfully Promote Your Year-End Fundraising Campaign - 20...
Webinar - How to Successfully Promote Your Year-End Fundraising Campaign - 20...Webinar - How to Successfully Promote Your Year-End Fundraising Campaign - 20...
Webinar - How to Successfully Promote Your Year-End Fundraising Campaign - 20...TechSoup
 
Washington dc workshop_jan12
Washington dc workshop_jan12Washington dc workshop_jan12
Washington dc workshop_jan12GlobalGiving
 
Crowdfunding for Social Enterprises
Crowdfunding for Social EnterprisesCrowdfunding for Social Enterprises
Crowdfunding for Social EnterprisesSian Jamieson
 

Similar to ElectionMall Webinar: Maximizing the Donor Experience (20)

Developing Multichannel Campaigns
Developing Multichannel CampaignsDeveloping Multichannel Campaigns
Developing Multichannel Campaigns
 
Marketing a Peer-to-Peer Fundraising Campaign
Marketing a Peer-to-Peer Fundraising CampaignMarketing a Peer-to-Peer Fundraising Campaign
Marketing a Peer-to-Peer Fundraising Campaign
 
Workshop powerpoint final (1)
Workshop powerpoint  final (1)Workshop powerpoint  final (1)
Workshop powerpoint final (1)
 
Thought leadership webinars achieving exceptional fundraising performance o...
Thought leadership webinars   achieving exceptional fundraising performance o...Thought leadership webinars   achieving exceptional fundraising performance o...
Thought leadership webinars achieving exceptional fundraising performance o...
 
Thought leadership webinars achieving exceptional fundraising performance o...
Thought leadership webinars   achieving exceptional fundraising performance o...Thought leadership webinars   achieving exceptional fundraising performance o...
Thought leadership webinars achieving exceptional fundraising performance o...
 
E-philanthropy
E-philanthropyE-philanthropy
E-philanthropy
 
Create a Successful Multi-Channel Fundraising Strategy
Create a Successful Multi-Channel Fundraising StrategyCreate a Successful Multi-Channel Fundraising Strategy
Create a Successful Multi-Channel Fundraising Strategy
 
Inspiring donors and prospects to give more and more often
Inspiring donors and prospects to give more and more oftenInspiring donors and prospects to give more and more often
Inspiring donors and prospects to give more and more often
 
Global Giving Online Fundraising Workshop Presentation in Johannesburg
Global Giving Online Fundraising Workshop Presentation in JohannesburgGlobal Giving Online Fundraising Workshop Presentation in Johannesburg
Global Giving Online Fundraising Workshop Presentation in Johannesburg
 
Global Giving Online Fundraising Workshop Presentation in Namibia
Global Giving Online Fundraising Workshop Presentation in NamibiaGlobal Giving Online Fundraising Workshop Presentation in Namibia
Global Giving Online Fundraising Workshop Presentation in Namibia
 
Websites for donations and sponsorship
Websites for donations and sponsorshipWebsites for donations and sponsorship
Websites for donations and sponsorship
 
Dc mayors office workshop presentation 3 10 7
Dc mayors office workshop presentation 3 10 7Dc mayors office workshop presentation 3 10 7
Dc mayors office workshop presentation 3 10 7
 
How Can You Make Your Fundraising Events Stand Out?
How Can You Make Your Fundraising Events Stand Out?How Can You Make Your Fundraising Events Stand Out?
How Can You Make Your Fundraising Events Stand Out?
 
Connect engage and Convert Donors
Connect engage and Convert DonorsConnect engage and Convert Donors
Connect engage and Convert Donors
 
Cambodia workshop presentation
Cambodia workshop presentationCambodia workshop presentation
Cambodia workshop presentation
 
Southern african online fundraising workshop presentation
Southern african online fundraising workshop presentationSouthern african online fundraising workshop presentation
Southern african online fundraising workshop presentation
 
Harness the power of the crowd | Digital conference | 27 October 2016
Harness the power of the crowd | Digital conference | 27 October 2016Harness the power of the crowd | Digital conference | 27 October 2016
Harness the power of the crowd | Digital conference | 27 October 2016
 
Webinar - How to Successfully Promote Your Year-End Fundraising Campaign - 20...
Webinar - How to Successfully Promote Your Year-End Fundraising Campaign - 20...Webinar - How to Successfully Promote Your Year-End Fundraising Campaign - 20...
Webinar - How to Successfully Promote Your Year-End Fundraising Campaign - 20...
 
Washington dc workshop_jan12
Washington dc workshop_jan12Washington dc workshop_jan12
Washington dc workshop_jan12
 
Crowdfunding for Social Enterprises
Crowdfunding for Social EnterprisesCrowdfunding for Social Enterprises
Crowdfunding for Social Enterprises
 

More from campaigncloudos

ElectionMall DonationPages Walk-through
ElectionMall DonationPages Walk-throughElectionMall DonationPages Walk-through
ElectionMall DonationPages Walk-throughcampaigncloudos
 
Interview Ravi Singh/ entrevista
Interview Ravi Singh/ entrevista Interview Ravi Singh/ entrevista
Interview Ravi Singh/ entrevista campaigncloudos
 
Election mall online_advertising_webinar_april_12_2012
Election mall online_advertising_webinar_april_12_2012Election mall online_advertising_webinar_april_12_2012
Election mall online_advertising_webinar_april_12_2012campaigncloudos
 
ElectionMall Campaign Cloud Powered By Microsoft Webinar March 8th
ElectionMall Campaign Cloud Powered By Microsoft Webinar March 8thElectionMall Campaign Cloud Powered By Microsoft Webinar March 8th
ElectionMall Campaign Cloud Powered By Microsoft Webinar March 8thcampaigncloudos
 
2011 campaign-cloud-webinar
2011 campaign-cloud-webinar2011 campaign-cloud-webinar
2011 campaign-cloud-webinarcampaigncloudos
 
ElectionMall Campaign Cloud Webinar
ElectionMall Campaign Cloud Webinar ElectionMall Campaign Cloud Webinar
ElectionMall Campaign Cloud Webinar campaigncloudos
 

More from campaigncloudos (8)

ElectionMall DonationPages Walk-through
ElectionMall DonationPages Walk-throughElectionMall DonationPages Walk-through
ElectionMall DonationPages Walk-through
 
Interview Ravi Singh/ entrevista
Interview Ravi Singh/ entrevista Interview Ravi Singh/ entrevista
Interview Ravi Singh/ entrevista
 
Election mall online_advertising_webinar_april_12_2012
Election mall online_advertising_webinar_april_12_2012Election mall online_advertising_webinar_april_12_2012
Election mall online_advertising_webinar_april_12_2012
 
ElectionMall Campaign Cloud Powered By Microsoft Webinar March 8th
ElectionMall Campaign Cloud Powered By Microsoft Webinar March 8thElectionMall Campaign Cloud Powered By Microsoft Webinar March 8th
ElectionMall Campaign Cloud Powered By Microsoft Webinar March 8th
 
POLI Conference
POLI ConferencePOLI Conference
POLI Conference
 
2011 campaign-cloud-webinar
2011 campaign-cloud-webinar2011 campaign-cloud-webinar
2011 campaign-cloud-webinar
 
Arabic ravi-bio
Arabic ravi-bioArabic ravi-bio
Arabic ravi-bio
 
ElectionMall Campaign Cloud Webinar
ElectionMall Campaign Cloud Webinar ElectionMall Campaign Cloud Webinar
ElectionMall Campaign Cloud Webinar
 

Recently uploaded

Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .Alan Dix
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxNavinnSomaal
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxLoriGlavin3
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyAlfredo García Lavilla
 
unit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxunit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxBkGupta21
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfLoriGlavin3
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxLoriGlavin3
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfPrecisely
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningLars Bell
 

Recently uploaded (20)

Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptx
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptx
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
 
DMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special EditionDMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special Edition
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easy
 
unit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxunit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptx
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdf
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine Tuning
 

ElectionMall Webinar: Maximizing the Donor Experience

  • 1. Thank You for Joining us! Phone: Email: AS SEEN IN:
  • 2.
  • 3. We provide proprietary software built on Microsoft technology to help campaigns win: • • • • •
  • 4. U.S. Senate Candidate Using Campaign Cloud to drive outreach and fundraising success Challenge: Build momentum for an underdog no-name candidate in a National headline-grabbing Senate race. Solution: Launch a unique multi-month cross-channel campaign utilizing numerous Campaign Cloud tools to drive interest, donations, email capture, and targeted Campaign Cloud Moneybomb Widget online ads. Results: Raised $1.2 Million online over 12 months leading up the primary. Increased the house email list from 1,500 names to 150,000 emails and 12,000 donors. Through use of Campaign Cloud social media tools, candidate was featured on the front page of the WSJ. PROPRIETARY AND CONFIDENTIAL INFORMATION OF ELECTIONMALL, INC. © COPYRIGHT 2000–2011
  • 5. U.S. Senate Candidate Using Campaign Cloud to drive outreach and fundraising success Challenge: Build a last minute website and robust donation engine to capture momentum for a third-party write-in campaign challenger. Solution: Utilizing a combination of turn-key Report on A/B email fundraising test products and SWAT team services ElectionMall helped launch the website overnight with full donation engine capabilities, a custom website interface and Premium donation page email capture utilities. Results: Raised $1.6 Million from 24,000 donors over 2 months leading up the general election. PROPRIETARY AND CONFIDENTIAL INFORMATION OF ELECTIONMALL, INC. © COPYRIGHT 2000–2011
  • 6. Fundraising Stats • 50+% of your online solicited donations will come from your house list. • Average donation will be between $45 - $55. • Average age of the donor is between 55 and 65. • Email fundraising is up 40% year after year. • 79% of non-profit groups raise money online. • Average time between donations 100 days. • Campaign value of a donor: $108.
  • 7. The Natural Approach • Contributors: “The Core” – This group demands the most attention and respect. Donor • Advocates: “Ground Troops” – the people we call on to sacrifice and take action. Advocate • Subscribers: “The Field” – focus here on conversion to Subscriber higher levels. • Visitors: “Virtual Targets” – Website visitors. Visitor • Potential Targets: “The rest” – Who would potentially support your org?. Target
  • 8. The Journey is Different for Everyone Will you Email #3 give $? Email #2 Will you help? Email #1 Hi! Campaign Timeline
  • 9. Some best practices… Do’s and Don’ts • Do’s • Don’t – Thank your donor. – … assume they have all the – Acknowledge that they are a money in the world. donor in every touch. – … burden them with asks – Send them exclusive when they gave yesterday. information. – … forget to reach out in – Ask them to be more person if possible. engaged. – … share their info for others – Ask them to help raise to solicit until after the donations. campaign.
  • 10. Customizing Touches • Address them in each email. • Reach out to them on SocNets. • Reach out to them on snail mail. • Check and see if they are opening their emails. • Acknowledge how much they gave (and can give). • Take care of where and when you solicit.
  • 11. Treat Them Differently • What’s in it for them? • Sweeten the pot. • Overcome hesitation. • Offer premiums • Make them feel special • Make them feel part of a force • Always strive to get above the noise.
  • 12. Target the Right Moment • Be “journey-specific.” • Why would they respond now? • Match the message to the moment. • Do you know when they open their emails? • Fewer asks, more time spent in preparation. • Always strive to get above the noise.
  • 13. Set Goals • Broadcast your goal internally. • Broadcast your goal publically. (Maybe). • Be sure you can measure. • Be sure you do measure. • Think long term success, short term viability. • Always strive to get above the noise.
  • 14. Set a Time Limit • Put a time limit on your call to action. • An obvious deadline or manufactured? • Help them visualize the deadline. • Why would they care about your deadline? • Be a good steward of their time. • Always strive to get above the noise.
  • 15. Measure and Crow a bit! • Check your score. • Measure your success in real terms. • Compare your results. • Broadcast internally. • Broadcast globally. • Crow, and crow some more. • Always strive to get above the noise.
  • 16. Tactics for 2012 • Ad Management – Set a monthly budget to determine best audiences and raise lists of supporters • Prospecting / List Building – Petitions, news-driven momentum • Email Management – Set a calendar of scheduled asks, newsletters, create auto- responders • Donor Cultivation – Set levels of immediate contact (e.g. alert campaign to call donors who give over $500) • Social Networks – Set budget for advertising and create innovative campaigns • Outreach – Host numerous blogger, donor and supporter calls • Website development & maintenance – Target website launch as a major milestone • SWAT effort – Launch overnight campaigns on earned media moments • Viral Videos - Schedule monthly video launches, event recordings
  • 17. Best Practices for Email Solicitation • Short subject lines • HTML or Text? • Numbers in the subject line • Renting? • From whom? • Buying? • Personalize the email • Exchanging? • Short or long? • How to test • Use links sparingly • What to measure • Timing is everything • What to do next
  • 18.
  • 19.
  • 26. What is Donation Pages • Award-winning online fundraising application. • Served over 1500 campaigns since 2006 • Has helped raise tens of millions of dollars. • Patented tested design for best donation conversion rates. • Newly redesigned and launched this month! • Reliable, secure, compliant and robust industry-leading solution • Integrated event ticketing system • 24/7 support
  • 36. Organize all Your Donor Data in an Easy to Use Interface
  • 40. Export Your Contribution Report to Excel for Federal or State Filings
  • 42.
  • 50.
  • 51. Thank You for Joining us! Phone: Email:

Editor's Notes

  1. Your dashboard*aline the text to center
  2. User permissionsCreate different levels of access to the Cloud for your campaign staff
  3. Send notes to your co-workers on Campaign Cloud
  4. Office Web AppsShare your Office documents online easily with Windows Live Workspaces
  5. Office Web AppsShare your Office documents online easily with Windows Live Workspaces
  6. Your contribution pageIntegrates easily with your Take Action Web Page
  7. Your contribution pageIntegrates easily with your Take Action Web Page
  8. Your contribution pageIntegrates easily with your Take Action Web Page
  9. Connect with more donorsAfter making a contribution, donors can send the donation page to a friend, share on Facebook, or join and become an eLeader
  10. Multiple donation widgetsMoney bombs scrolling donor info in real time
  11. Create branded eventsUploads pics, track paid and RSVP, use RSS to place on sites, export guest lists to excel
  12. Will receive
  13. Be compliantSet up your legal disclaimer, suspend contributions while in legislative session
  14. Search and manage your online donor information database
  15. Get analyticsTrack down traffic to your contribution page: sort it by day, location and URL
  16. Export your contribution report to Excel for your state or federal filing
  17. Create unlimited money bombs and get tracking and referral reports. Upgrade and integrate it to Facebook
  18. Create unlimited money bombs and get tracking and referral reports. Upgrade and integrate it to Facebook
  19. Reports and Metrics Track responses, clicks, and open-rates.
  20. Reports and Metrics Track responses, clicks, and open-rates.
  21. Reports and Metrics Track responses, clicks, and open-rates.
  22. Reports and Metrics Track responses, clicks, and open-rates.