ADMA presentation which might provide you some simple ideas

1. “Managing your web content Successfully“.
bwired Group Pty Ltd
May 2012
People. Technology. Ideas. bwired.com.au

2. People. Technology. Ideas. bwired.com.au

3. the growing importance of the web
Structure and History
“In just over 20 years, the
internet has reached nearly
200 million websites.”
People. Technology. Ideas. bwired.com.au

4. the future is mobile
Structure and History
“The growth of mobile is tracking eight times faster than the PC.
By 2013, mobile phones will overtake PCs as the most common
Web access device worldwide.”
People. Technology. Ideas. bwired.com.au

5. Design
“How are you building a
community around your brand?”
People. Capability. Technology Ideas.
Experience. Technology. bwired.com.au

6. The Importance of Design
Structure and History
People. Technology. Ideas. bwired.com.au

7. Example Before and After
People. Technology. Ideas. bwired.com.au

8. Example Before and After
People. Technology. Ideas. bwired.com.au

9. People. Technology. Ideas. bwired.com.au

10. People. Technology. Ideas. bwired.com.au

11. The Future of Retail: Growing Trends
Online Shoppers are Product Research Top
arriving from Social Purchasing Decision
Media
Move to Mobile Customer Reviews
Drive Sales
Daily Deals on your Build Communities –
site Blog, Youtube, Faceb
ook, etc
Simple Changes –
buy now button 90 percent budgeted
green for go for it in 2011
People. Technology. Ideas. bwired.com.au

12. If you were opening a new shop what would
do?...
Shop Front Store Design
Loyalty Set up your
Programs Products
Marketing
Great Staff
Campaigns
Location
Special Offers Location
Location
People. Technology. Ideas. bwired.com.au

13. So how does the shop translate to e-business
Structure and History
Invest in
SEO
Modify your Design SEM
Social
Get to know your Ratings, Bundles,
Customers Suggestive
(Personalise) Selling
Grow Your Database Build Credibility
Offer Consider
Coupons, Deals, Dis Reactive
counts Marketing
People. Technology. Ideas. bwired.com.au

14. What are the
Where are they?
business goals?
How will you reach
Who’s the target?
them?
Do you know the Can we measure
effort involved? success?
People. Technology. Ideas. bwired.com.au

15. Simple Process
What Where How
Increase • Google – Organic, Paid, Local • Search Strategies
traffic • Social – Facebook, etc • Social Media posting and sharing
• Database – Newsletters, • Online/Offline Marketing and PR
Build the • Online •Can they opt-in?
Database • In Store •Can your visitors self select?
• Media Campaign •Do you Segment your visitors?
• TVC •What is personalisation?
Run a • Current Customers •Is your newsletter sent regularly?
Newsletter •Do you spray and pray?
•Can you talk to me one to one?
Product • Online •Simply Names that are search friendly
Changes • In Store •Build depth in your Categories
• Newsletter •Allow for multiple ways of shopping
• Social Sites •By Product or
• Blogs •Bundle sell
•Specials
People. Technology. Ideas. bwired.com.au

16. Make a connection with your visitors
People. Technology. Ideas. bwired.com.au

17. Sydney
Structure and History
People. Technology. Ideas. bwired.com.au

18. People. Technology. Ideas. bwired.com.au

19. Review, Review, Review some more
MEASURE Current TARGET RESULTS
Mar 2012* Objectives Feb 2012 Past Mth 2 Past Mth 3 Past Mth 4
(Draft) (partial)^
WEBSITE Site http://www.studylivework.com.au/ (Adwords from 22 February 2012)
– Unique Visitors 8,598 5,000 1,855 – – –
– Total Visits (Sessions) 9,979 7,500 2,536 – – –
– Page Views 33,187 30,000 14,188 – – –
– Bounce Rate % 48.5% <40% 45.1% – – –
ADWORDS Campaign Launched February 22, 2012
– Ad Impressions 11.73 mil – 1.39 mil – – –
– Click Through (Traffic) 8,938 4,000 1,399 – – –
– Daily Spend (Ave $) $100 $100 $100 – – –
– Active Keywords (Qty) 94 – 86 – – –
BY AD GROUP Individual Ad Groups (x3 for each of LIVE, WORK and STUDY)
LIVE Ad Impressions 6.69 mil – 1.14 mil – – –
LIVE Click Through (Traffic) 4,031 – 937 – – –
LIVE Cost Per Client ($ave) $0.31 – $0.47 – – –
WORK Ad Impressions 3.93 mil – 172,297 – – –
WORK Click Through (Traffic) 4,450 – 429 – – –
WORK Cost Per Client ($ave) $0.33 – $0.46 – – –
STUDY Ad Impressions 1.12 mil – 74,945 – – –
STUDY Click Through (Traffic) 457 – 33 – – –
STUDY Cost Per Client ($ave) $0.52 – $0.89 – – –
People. Technology. Ideas. bwired.com.au

20. Quick Quiz
Structure and History
Do you enjoy social networking? Yes / No
Is your business already part of social networks? Yes / No
Is your Social Media linked? Yes / No
Do you regularly update all site assets? Yes / No
Do you have a spare half hour a day to talk to your online community? Yes / No
Can you provide thoughts and opinions that aren’t sales related? Yes / No
Do you currently communicate with customers via newsletters? Yes / No
Do you have the facility to communicate on the run – Twitter, Facebook, Pinterest,.. Yes / No
Do your marketing and business strategies include online activity? Yes / No
Are you prepared to keep at it over time (Daily, monthly, yearly)? Yes / No
Are you prepared to cope with negative feedback? Yes / No
Are you measuring, understanding and modifying? Yes / No
People. Technology. Ideas. bwired.com.au

21. Lack of Failure to
No
Strategic Manage No Incentives
Personalisation
Direction Customers
Poor User Payment Poor
Chasing Trends
Experience Gateway Issues Technology
Expecting
Lack of Trust Customers to
Find You
People. Technology. Ideas. bwired.com.au

22. Summary
eCommerce needs more than a website
Your customers know & demand more
Mobile “devices” will dominate
Being focused is key to strategy
If you cant measure it don't do it!
Your website will evolve over time... So
PUT the effort in.
People. Technology. Ideas. bwired.com.au

23. Questions?
Contact Details
Campbell Wilson
bwired
Ph: 1300 780 566
E: campbell@bwired.com.au
People. Technology. Ideas. bwired.com.au