2. Who is ?
In short, Campfire is a story telling company. We eat, sleep
and breathe engaging imagery. We focus on the little things that
make a story unique in order to build a tangible bridge between
a message and those that need to hear it. Our Team is carefully
selected to create an atmosphere for personalities to thrive and
creativity to flourish.

3. CASE STUDY Scroll through page-by-page or click on
projects here to jump to them*
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Walking Tree Travel Indochina Austria Tourism

4. Case Study 1:

5. Walking Tree Travel is a high school volunteer
Program that facilitates Adventure Travel and
Volunteer Projects in Costa Rica, Peru, Guatemala,
Nicaragua, Mexico, Senegal and China.
The Problem:
Walking Tree needed to reach thousands of High
Schools in America to raise awareness about their
Summer Volunteer programs.
The Strategy:
The project was broken into two phases.

6. 1
Strategy: Walking Tree Travel
The project was broken into two phases.
PHASE ONE:
We started by creating five country videos,
including thousands of still images. We highlighted
the opportunity and experience Walking Tree
offered their students. Combining the power of
an aggressive online marketing campaign and
distributing Media packets to the thousands of
high schools in the United States, Walking Tree was
able to share their story more efficiently and to a
larger audience.

7. 2
Strategy: Walking Tree Travel
PHASE TWO:
We expanded the use of digital media and
maximised the power of social media.
We created a Media Guide Internship program
that mobilized professional filmmakers/
photographers to document their students
experience.

8. Media Guide
Program
THE TRIP THE PHOTOS TO THE VIDEO TO
OF A LIFETIME REMEMBER IT RE-LIVE IT

9. Who is a Media Guide?
Media Guides are young professional
filmmakers & photographers. each one of
our guides has been hand picked from a
select group of Industry professionals.
The Guides serve as embassadors of your
brand and can either join travel
Programs to document the journey of your
travellers or travel independently.

10. What’s a Media Pack ?
portraits of the participants
homestay family Portraits working on the service project
of each participant
Individual portraits and headshots Group shots throughout the
of the participant program
And More...

11. Photo & Video blog updates so students 7-10 Minute Mini-Movie for students to re-live
and family can experience it from home the highlights of the Program again and again

12. Results: Walking Tree Travel
Delivering nearly 100 videos & over 25,000 images in the last
3 years WT has equipped their students & Alumni with high
quality imagery to tag, tweet, post, re-post and share with high
schoolers nation-wide.
Students have flooded facebook with branded content,
delivered countless classroom presentations, and shared their
experience thanks to the thousands of images & videos created
by the Media Guide Program.
Walking Tree was able to harness, “word of mouth” advertising,
and the program has adoubled in size.

13. Case
Case Study 2:

14. Case Study: Travel Indochina
The Hurdle: TIC offers a truly unique travel experience using Small Group
Journeys and wanted to capture the essence of how they travel in an authentic
way.
Objective: Develop an extensive library of stills & video footage in order to
create an ongoing dialogue with past, present & future travellers.
Solution: We implemented our Media Guide Program, packed our bags &
documented the journey as it happened. This allowed Campfire & TIC to streamline
production costs and develop a cohesive plan. Together we we able to create
engaging content with TIC’s clients, hear their stories and give TIC travellers a
voice to share their experience. Now TIC is utilizing branded video content & Still
imagery to tell their story all over the web. Media has become the cornerstone of
their campaign.
How did they do it?...

15. Media Guide
Program
THE TRIP THE PHOTOS TO THE VIDEO TO
OF A LIFETIME REMEMBER IT RE-LIVE IT

16. Action Plan: Travel Indochina
Branded Video & Distribution
“Prep it & Plan it” “Shoot It”
Key Components of • Using DSLR cameras we
Travel Indochina: travel light and blend in.
no big crews!
• Story
• Demagraphics • We shoot stills & video,
• Prioritize Countries matching medium for the
• Special Features moment.
• Timelines • joining a group “levels
• Cost the playing field” & builds
trust with passengers.
Using current itineraries we
were able to take the hassle &
time out of pre-production.

17. Content Breakdown & Distribution”
Branded Video & Distribution
“Break it Down” “Channel it” “Share It”
• County profiles
• Itinerary Outlines
• Special Features
• Leader Bios
• Company Values
Views
75k
• hotels, restaurants, vendors
• Customer Testimonials
{ ... ...

18. a years worth of custom
content for your brand

19. Case Study 3:

20. Austria Tourism:
The Project: Create 6 videos for the Austria Tourism
Board (5 city overviews, 1 country overview)
The Objective: Deliver 35 videos!! (5 city overviews, 1
country overview and additional 29 blog videos)
The Plan: Campfire teamed up with Tripfilms host,
Kelley Ferro, on a 10-day shoot around the beautiful
country of Austria. We added to the journey with
daily updates and video blog posts throughout.

21. {
1 Campaign (10days) = 35 Videos
Niche Channels
Airline Partners
Tripfilms
x
Vimeo
etc...
Blogs
travel sites
Social Lifting
local Businesses
Cross Promotion
Traditional Distribution Channels:

22. Start sharing your story.
Get in touch!
info@campfire-creative.com

23. Case Study Wrap Up
we love what we do & you will too.
This is just a few of the projects that we’ve worked on over
the years, so if they doesn’t suit you or you have any questions,
don’t hesitate to get in touch,
Thanks for you time & we look forward to hearing from you
soon.
All the best,
Team Campfire
info@campfire-creative.com