Madris Duric (HU), Koning Jasper en Hay Kranen (VPRO) en ik waren afgelopen maand in Austin, TX, USA, voor het SXSW-festival, en vertellen daarover Vrijdag 6 april een presentatie bij de VPRO, en woensdag 11 april op de Uithof, Utrecht (FEM - 2.F1)

2. WAT IK UIT AUSTIN MEENAM…

3. GO BACK TO CALIFORNIA.COM
BEN WHITNEY,
AUSTIN FACIAL HAIR CLUB

4. DESIGNING SIMPLE STUFF
FOR A COMPLEX ECOSYSTEM

5. Project Glass
Maar dit bedoel ik niet…

6. AANGENAAM:
Laurens Vreekamp
MASTER INTERACTIVE MEDIA
HU-DOCENT CMD / USER EXPERIENCE
WERK AAN AUDIOPLATFORM PRIKK’L
BEWONER AMSTERDAM-WEST / CINE*BAARS

7. PROGRAMMA
AANKOMENDE 20 MIN.
1. DESIGN FOR CRAPPY USES
2. UNDESIGN YOUR DESIGN
3. ABSENCE OF A FUTURE

8. CRAPPY USE?
“CRAP-DETECT THYSELF”
- HOWARD RHEINGOLD

9. DESIGNING FOR CONTEXT
MIJN 1e LEZING

10. WHY DESIGN FOR CRAPPY USES?
1. TIME:
people are doing other
stuff when interacting
with your product

11. WHY DESIGN FOR CRAPPY USES?
2. LOCATION
Affects hardware,
funtionalities
-
No one brings iPad to the
store, but do have their
phone with them

12. VICTORIA’S SECRET
iPAD
iPHONE
iPhone worked within location of
the store - snapshot of product
codes, stores in their area with
the product.

13. WHY DESIGN FOR CRAPPY USES?
3. FORM/TECH
You DON’T always need to
design for mobile first,
or PC’s. There are more
touchpoints, many more
interfaces of coming into

14. WHY DESIGN FOR CRAPPY USES?
4. BRAND & RELATION
One conversation, multiple
approaches
Understand how brands are formed -
a vital part of ID
How people feel about a brand, how
they use the products & services
-> a potential for meaningful
interactions

15. WHY DESIGN FOR CRAPPY USES?
5. ECOSYSTEMS
We can’t design for 1 product
anymore
Understand what are
different time-demanding
tasks, and alleviate there

16. MINT
Personal finance

17. WHY DESIGN FOR CRAPPY USES?
WRAP-UP:
Design for multiple touchpoints
User experience design comes first
Interaction design per device

18. WHY DESIGN FOR CRAPPY USES?
Design for different
experiences on different
devices for different contexts.
In summary, listen to your
users and design appropriately
for the chosen platforms. And
don't assume they use all the
channels / touchpoints.

19. PROGRAMMA
AANKOMENDE 14 MIN.
1. DESIGN FOR CRAPPY USES
2. UNDESIGN YOUR DESIGN
3. ABSENCE OF A FUTURE

20. Amber Case
Cyber anthropologist

21. UNDESIGN YOUR DESIGN…. SAY WHAT?!

22. UNDESIGN YOUR DESIGN

23. UNDESIGN YOUR DESIGN

24. UNDESIGN YOUR DESIGN
REDENEN (1/2)
Motion is part of a system
Interaction is part of a system
Your service, product is part of an
ecosystem

25. UNDESIGN YOUR DESIGN
REDENEN (2/2)
People will not come across every
touchpoint of your service/product.
People will not be fully immersed in
your designed experience

26. UNDESIGN YOUR DESIGN
TOEKOMST:
The Interface disappears.
Actions are reduced
Queries are eliminated
See actions as buttons
Triggerbased interactions

27. PROGRAMMA
AANKOMENDE 7 MIN.
1. DESIGN FOR CRAPPY USES
2. UNDESIGN YOUR DESIGN
3. ABSENCE OF A FUTURE

28. Robert Tuttle
Design engineer, frog design

29. THERE IS NO FUTURE
Robert Tuttle over ontwerpen
voor fysieke en digitale
producten…
Prototyping, Arduino,3D-
printing

30. MINORITY REPORT – ARE WE THERE YET?
Geurfeedback
anyone..?!

31. Speckle Sense
Alex Olwal – MIT Medialab

32. I WANT EVERY PERSON IN THIS ROOM…

33. …TO UNDERSTAND THAT
It’s all about ecosystems

34. …AND TO UNDERSTAND THAT THERE IS NO
idealized whole system
with all parts working in
harmony and
synchronization

35. ..BUT INSTEAD, OUR WORLD IS
broken, crappy, unfulfilled,
unpredictable, sometimes
disconnected

36. AND..
has spotty reception.
Offline, online, physical and
digital don’t work along…

37. PLUS
different people with
different needs conflicting
at times.

38. DESIGN SIMPLE STUFF
FOR A COMPLEX ECOSYSTEM

39. THAT’S IT
www.laurensvreekamp.nl
storify.com/campodipace
linkedin.com/laurensvreekamp
@campodipace
slideshare.net/campodipace