1. GROWING YOUR BUSINESS IN THE DIGITAL ECONOMY - MASTERCLASS
Professor Jonathan Wallace
Director of Knowledge & Technology Transfer
Faculty of Computing & Engineering

2. Ulster
Business
Fes�val
Background.
Faculty
Track
Record
of
Business
Engagement
– Generated
on
average
each
year
for
the
last
decade
over
45%
of
total
annual
consultancy
income
for
the
University.
– University
largest
number
of
FUSION
programmes
of
any
Academic
Ins�tu�on
on
island
of
Ireland
and
Faculty
have
70%
of
the
University
programmes.
– University
largest
number
of
Innova�on
Vouchers
and
Faculty
have
over
1/3
of
University
total
numbers.
Importance
of
mul�disciplinarity.
Long-­‐term
partnerships.

3. 97%
own
a
computer
94%
own
a
mobile
phone
76%
use
Instant
Messaging
69%
use
Facebook
56%
own
an
iPod

4. Digital
Na�ves
–
born
in
the
modern
digital
age.
Technology
is
infused
at
birth.

6. Source:
h�p://www.ver�c.com

7. Google
Glass

8. Steve
Mann
-­‐
EyeTap
Dr
Steve
Mann's
EyeTap
Digital
Eye
Glass
was
first
developed
in
1999
-­‐
13
years
before
Google
introduced
its
vaunted
Google
Glass
augmented
reality
technology.
Mann-­‐Wassell
law
for
New
York
Legislature
&
McVeillance

9. Masterclass Schedule
10.15am to 10.20am – WWeellccoommee
Professor Jonathan Wallace - University of Ulster
10.20am to 10.40am – ‘‘WWhhaatt iiss tthhee FFuuttuurree ffoorr tthhee DDiiggiittaall EEccoonnoommyy??’’
Professor Maurice Mulvenna – University of Ulster
10.40am to 11.10am – ‘‘AA CCaassee SSttuuddyy iinn DDeessiiggnn && UUssaabbiilliittyy,, SSEEOO,, aanndd WWeebb AAnnaallyyttiiccss’’
Barry Adams – Pierce Communications
11.10am to 11.40am – ‘‘DDiiggiittaall AAddvveerrttiissiinngg’’
Naomh McElhatton – DANI
11.40am to 12.10pm – ‘‘UUnnddeerrssttaannddiinngg AAddwwoorrddss:: AAnn EEccoommmmeerrccee PPeerrssppeeccttiivvee’’
Jill Robb – Ambition Digital
12.10pm to 12.40pm – ‘‘SSoocciiaall MMeeddiiaa && EEmmppllooyymmeenntt LLaaww PPiittffaallllss’’
Aisling Byrne - Cleaver Fulton Rankin Limited
12.40pm to 13.00pm – PPaanneell QQ && AA
Dr Valerie Purchase – University of Ulster
13.00pm NNeettwwoorrkkiinngg LLuunncchh