1. future trends digital
Prof Maurice Mulvenna
University of Ulster
Stardate 66819.1

2. Everything you say/tweet/post
=
validate my existence

3. truesocialmetrics.com
– Conversation
– Amplification
• Twitter = # of Retweets Per Tweet
• Facebook = # of Shares Per Post
• Blogs and YouTube = # of Share Clicks Per Post (or Video)
– Applause
• Twitter = # of Favorite Clicks Per Post
• Facebook = # of Likes Per Post
• Google Plus = # of +1s Per Post
• Blogs and YouTube = # of +1s and Likes Per Post (or video)
– Economic Value
• For all = Sum of Short and Long Term Revenue and Cost Savings

4. alchemyapi.copm

5. repknight.com

6. trends
persuasive
pervasive
nudge
monetise
disrupt
internet of things
open data
big data

7. persuasive
Minority
Report

8. pervasiveness or norm-shifting
h-p://s427.photobucket.com/user/ameelmundo/media/the_evolu?on_of_man.jpg.html

9. nudge

10. monetisation

11. disrupt
h-p://www.flickr.com/photos/aknock/

12. internet of things

13. open data

14. big data

15. big data

16. context
persuasive pervasive nudge monetise disrupt IoT open data big data
learning
khan
academy
shopping
personalised
products
death of
high street
behavioural
retargeting
living freemium e-participation
working
smart
shop floors
caring
self
manage

17. future
Highly personalised, pervasive, persuasive, on-
demand computer-mediated and computer-
generated messages and interactions for
increased monetisation and lifetime value

18. tanks very much
h-p://www.tankzone.co.uk

19. future reading
• norms
– http://www.bbc.co.uk/podcasts/series/dh
• persuasive
– http://pt2013.csiro.au
• nudge
– http://nudges.org/tag/richard-thaler/
• disrupt
– http://techcrunch.com/2013/02/16/the-truth-about-disruption/
• internet of things
– http://ec.europa.eu/digital-agenda/en/news/conclusions-internet-things-public-consultation
• validate my existence
– http://www.guardian.co.uk/commentisfree/2013/apr/28/every-conversation-meaningless-beeps-charlie-brooker
• Avinash Kaushik
– http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/
• on-demand marketing
– http://www.mckinsey.com/insights/marketing_sales/the_coming_era_of_on-demand_marketing
• stardate
– http://trekguide.com/Stardates.htm