Big Data Co. (to remain unnamed) is a new kind of research company in Beta that empowers shoppers to own and monetize their data safely. We were tasked to redesign their consumer dashboard and sign up flow in preparation for their company launch.

1. BIG DATA COMPANY
Sign Up Flow and Dashboard Redesign
Designed by: Candace Majedi
Friday, November 1, 13

2. PROJECT SCOPE
• Big
Data Co. (to remain unnamed) is a new kind of research
company in Beta that empowers shoppers to own and
monetize their data safely.
• Users
connect their credit or debit cards and allow tracking of
their shopping transactions in exchange for monetary or other
value.
• We
were tasked to redesign their consumer dashboard and
sign up flow in preparation for their company launch.
Friday, November 1, 13

3. KEY METRICS
• Reduce
questions about transactions and rewards
• Increase
referrals
• Reduce
confusion around disconnected cards
Friday, November 1, 13

4. Sign Up Flow
New User Research
Friday, November 1, 13
Everyday Use
Error Handling
Veteran User Research

5. USER RESEARCH
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6. VETERAN VS NEW USERS
Veteran
New Users
Earning
1%
0.1%
Value
Worthwhile
Unclear
Skepticism
Low
High
Expectations
Low
High
Confusion
Medium
High
Overall Feeling
Content
Disappointed
Target
Friday, November 1, 13

7. WHAT POTENTIAL USERS LIKE
ABOUT BIG DATA CO.
Uncluttered Look
Automated Transaction History
Business Idea
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8. 3 OVERARCHING ISSUES
Lack of Transparency
Information Overload
Term Ambiguity/Inconsistency
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9. IDEATION | SKETCHING | ITERATING
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10. SIGN UP FLOW
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11. MAKE ME FEEL SECURE!
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12. SIGN UP FLOW
1. Put value proposition front and center
2. This “waiting” feature ads credibility that membership is a
selective process
3. Tell them the reason they are being sent to their email
4. Inline indicators convey extra layer of security before the
user can move on
5.”Begin Data Collection” conveys why they need to set up a
card. The following text and bank logo eases fears around
fraud
6. Include the payout method in the initial sign up process
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13. DASHBOARD
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14. HOW CAN I EARN MORE
MONEY?
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15. Business Complexities
and Restrictions
Users Desire for Clarity
and Opportunities
Dashboard Design Goal
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16. CURRENT DESIGN
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17. FINAL DESIGN
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18. DESIGN OUTCOME
Our design did even more than it set out to do.
• No
one looked for FAQ’s to answer any questions about
transactions or rewards or dates
• New
Users felt comfortable completing the sign up flow
without questions
• Users
could clearly see that making a referral, adding a card, or
taking a survey could earn them money
• Overall
positive impression of Big Data Co. is a company that
is honest, upfront and modern
Friday, November 1, 13

19. PROTOTYPE
http://share.axure.com/XJRV00
Friday, November 1, 13