Slightly dated now (four years), but this gives an insight into the process taken to redesign the film 4 website.

1. The making of FILM4.com
Conference talk - 2010

2. They make films

3. World class films

4. and
Independent films

5. They know their
biscuits

6. They went
through a
change

7. From subscription to free

8. Now they have
film fans
watching

9. Not just the
film fanatics

10. http://www.realise.com/
But the
website
hadn't
changed
Google

11. Believe it or not,
both have a lot
in common

12. Everyone has
an opinion on
film

13. Everyone sits down
at the same times
When the TV goes on after dinner
7pm
Once the kids are in bed
9pm
The weekend with a glass of wine
11pm

14. Mood is
affected by
film, and we
choose a film
based on it

15. The end result

16. http://www.realise.com/
Google

17. http://www.realise.com/
CINEMATIC
Evoke the emotion,
passion, wonder, impact
and awe
Google

18. http://www.realise.com/
7pm / 9pm / 11pm
Make sure the No.1 thing
they want to do, is easy
to do
Google

19. http://www.realise.com/
The same great fanatical
content is still here
Google

20. http://www.realise.com/
Google
Film4 make films
Lets talk about them

21. http://www.realise.com/
Google
Start discussing film

22. http://www.realise.com/
The FILM4 trusted
review
Google

23. http://www.realise.com/
Simple, open,
comments
Google

24. http://www.realise.com/
Google
More videos

25. http://www.realise.com/
Google
The film detail

26. The research & planning
Current site/competitor
focus groups
User research/
Persona development
Journey planning
New site user testing

27. The research & planning
Current site/competitor
focus groups
User research/
Persona development
Journey planning
New site user testing

28. The research & planning
Current site/competitor
focus groups
User research/
Persona development
Journey planning
New site user testing

29. The research & planning
Current site/competitor
focus groups
User research/
Persona development
Journey planning
New site user testing

30. The research & planning
Current site/competitor
focus groups
User research/
Persona development
Journey planning
New site user testing

31. The new approach:
Less content - more value
Created Per Month
Before
After
Reviews
55
15
Cinema trailers
21
4
Interviews
12
4
Competitions
4
2

32. The site held the audience &
market share on 2009’s figures
Plus the netpromoter
satisfaction score has gone
up by 4%

33. The new approach meant more
interest from studio advertisers

34. Thank you