Candyspace Media's top three tips for brands wanting to go 'beyond the click' and create amazing mobile experiences for consumers

1. Brand Building & Creativity in Mobile Nick Shadbolt

2. What is mobile creativity? Tip 1: Insight + Reward Tip 2: Think multi-channel Tip 3: ‘Simple’ works Mobile creativity Agenda

3. Mobile creativity What is mobile creativity? Discovery Planning Strategy Game-changing ideas Hijacking attention Delivering choices

4. Insight +Reward = Experience Mobile creativity Tip 1

5. Tip 1: Insight + Reward Gain Insight Mobile’s limitations Interpret mobile, media, social habits Factor into creative executions

6. Tip 1: Insight + Reward Think about the reward Experiences are vital! Mould campaigns around audience behaviour

7. Tip 1: Insight + Reward Fanta Gimme Me Credit

8. Apply technology to audience groups & behaviour Reward the consumer with an experience Tip 1: Insight + Reward The take-home

9. Think multi-channel Mobile creativity Tip 2

10. Tip 2: Think multi-channel Provide the best experience SMS & banners ads are rarely engaging Focus on connecting & enhancing all parts of the media mix using mobile

11. Tip 2: Think multi-channel Mobile + Outdoor

12. Tip 2: Think multi-channel Supernatural, Virgin Media TV Challenge:reinvigorate fan passion for Supernatural and let them know season 5 is coming Insight: audience avid consumers of content; platform agnostic

13. Tip 2: Think multi-channel Supernatural, Virgin Media TV Solution: Create a narrative running across all platforms Provide content & experiences via every exposure to brand advertising

14. Tip 2: Think multi-channel Mobile connects your real + virtual worlds

15. Tip 2: Think multi-channel Conspiracy for Good + Nokia

16. Tip 2: Think multi-channel Coca-Cola Israel

17. Consumers don’t think about channels in isolation Place mobile at the centre of a campaign Work out how it can create a great experience at every touchpoint Tip 2: Think multi-channel The take-home

18. Sometimes ‘simple’ works Mobile creativity Tip 3

19. Tip 3: Sometimes ‘simple’ works SMS: Nike + LiveSTRONG

20. Tip 3: Sometimes ‘simple’ works SMS: Why not involve the audience?

21. Tip 3: Sometimes ‘simple’ works Voice calls: Mars / COI / Icon Films

22. Tip 3: Sometimes ‘simple’ works Location: How can you use data in a story, experience? Create something useful?

23. Tip 3: Sometimes ‘simple’ works Send to Friend functionality: Social media immersion What’s the creative hook? Reward content distributors

24. Tip 3: Sometimes ‘simple’ works Personalisation: Nike iD

25. Sometime’s ‘simple’ works! Features we take for granted can be hijacked to create exciting experiences Create an experience that everyone can enjoy, in some form Tip 3: Sometimes ‘simple’ works The take-home

26. Nick Shadbolt Account Director Nick[dot]shadbolt[at]candyspacemedia[dot]com Candyspace Any questions?