Student pitch for spikes academy final presentation 2010 for Samsung LED 3D TV campaign

1. A campaign for Samsung LED
Worldwide = globally
Peter Wang Di
Ethenia Novianty
Jeong Yumi

3. It has an advanced technology
Samsung LED TV is a world’s to convert any 2D content into
first LED TV in a new 3D. So the audience will enjoy
dimension. any content from their TV in a
real and better way.

4. Campaign Mandatory : to Campaign
objective : use social coverage :
that Samsung media to bring global
own the forth the
conversion benefit of
feature in the Samsung 2D
3D LED TV to 3D
market. conversion.

5. Tone and manner : attractive, enjoyable, real
Target audience : demographic : 8-60 year old, live in urban, SES A
Psychographic : modern, following the trend, new technology adaptor

6. • The TA can not feel something and realize how important
that things are until they’re losing them. For instance, 3D
Consumer insight life.
• Real experience through some events and ambient media
Preferred
communication
medium
• The TA would find that they can’t live in 2D world, that’s
why they need Samsung LED TV with 3D technology. (create
Desired response public awareness and information about Samsung LED TV)

7. 1 st phase
Create an advertisement to
lead the TA to go into the For the poster and ambient
We’ll put this advertisement
social network created to media we will put QR code
in a place where the TA can
this campaign (user- and also website address to
see it (railway station, bus
generated content website). lead the TA to open the
handling, etc where the TA
The advertisement will be in website from their mobile
actively move).
outdoor advertisement phone, laptop, etc.
(ambient media and poster).

8. Inside this microsite, we will invite the TA
to upload their funny video about how
they live in the 2 dimension (how they
Microsite (social media user-generated
move their body only in 2 dimension,
content) and also facebook page and
twitter. The Facebook page and twitter are Microsite address : which is right and left and up and down).
And later, we will ask the people to
actually part of promotional tools to
www.liveinapaper.com register and log in into this microsite to
promote the microsite and invite people to
vote for their favorite video. And the
upload their funny videos.
people who got the most voters and also
some lucky ones voter will get a prize later
(from Samsung LED TV).

9. Since this is a funny game,
We will create some “game” then a lot of people will
events in some potential participate or just see how
public places, such as : this game work. Then it will
So then this “live in 2D” will
crowded shopping mall, MRT create a viral form of
be published to more people.
station, etc. This game is communication. People will
There may also be some
about how they can finish the tell about this game to their
media who report and write
challenge to take and move friends, family, relatives, etc
about this funny game
some boxes to the other with the power of word of
(without noticing what game
sides by only move their mouth and also the social
actually it is for).
bodies in 2 dimension (only media that they have
move to the right, left, up, (Facebook, twitter,
and down). foursquare, youtube, plurk,
etc).

10. For every participants of the
game will also get an invitation
For the winner of this games in
ticket to watch movies and play
each spot (the one who can
the games in a place called “3D
collect best point) will get a
palace” (a place where in every
prize in a coupon that can they
sides inside the room will be
exchange with the prize later.
covered with Samsung LED TV
The prize will be Samsung LED
(on the ceiling, on the wall, and
TV (without telling what the
also on the floor) so that the TA
prize that they will get in the
will experience to live in a world
coupon).
full of 3D after they had to live
in a 2D world.

11. The 3D palace visitors will have
The invitation tickets are
many choices and many range of
also available for every one
movies (animation, action,
who logged in
thriller, war, comedy, drama, etc)
www.liveinapaper.com,
and also games (action,
whether they are video
adventure, race, sport, etc) to be
uploaders and also the
watched and played there, so they
video voters.
can have the best experience.
3D
Palace