This document discusses entrepreneurship from different perspectives. It defines entrepreneurship as undertaking innovations, finance, and business skills to transform innovations into economic goods. It notes that many new innovations and businesses fail, with only around 0.3% becoming hugely successful. However, entrepreneurs have different motivations and focuses than managers, being more focused on the present and future rather than the past. Entrepreneurs also take a flexible, experimental approach, validating ideas step-by-step rather than trying to plan everything at once. Overall, the document argues that while there is no single formula for success in entrepreneurship, getting started is the most important facilitator.

1. Entrepreneurship:
Different Perspectives
by Can Ertugrul

3. Anytime

4. YOU ?

6. Beware of Platonification

8. 2
Art not Science

9. Entrepreneurship is the act of being an entrepreneur,
which can be defined as "one who undertakes
innovations, finance and business acumen in an effort
to transform innovations into economic goods".

10. Innovation = something new
New things….. fail often

13. „Falor, ergo sum“
I err*, therefore I am
(*to be wrong)
- St. Augustine

14. A simplified Illustration
Fail early 40%
Fail in few years 40%
Success 17,7%
BIG Success 0,3%

15. NEVER(-TRIED-)LAND
Population unknown
maybe 10,000%
Fail early 40%
Fail in few years 40%
Success 17,7%
BIG Success 0,3%

16. Paradox of Entrepreneurship

17. Is it actually gambling…

18. …because most fail, yet many try?

19. NO: different focus & motivation

21. ?

22. anything in common? (except „luck“)

23. Managerial (Causal)
Entrepreneurial (Effectual)
Strategic (Creative Causal)
What makes entrepreneurs
entrepreneurial? (2001)
Saras D. Sarasvathy
- University of Washington

24. Short: YES!
(Long: It depends)

26. Here & Now
PAST PRESENT FUTURE
Different temporal focus

27. Here & Now
PAST PRESENT FUTURE

28. PRESENT F. O. C. U. S. FUTURE
Excecution Vision
Flexibility

29. EVERYTHING,
that you do takes
much longer than
you think

33. Small
Startup
Business
• Known customer • UNknown customer(s)
• Known product • UNknown features
 “Feed the family”  Find a scalable
business

36. Small
Startup
Business
• Planning • Discovering
• Executing • Validating

38. idea pre-seed seed early stage growth Exit

39. idea pre-seed seed early stage growth Exit

40. Stay alive
Manage change
Learn & Grow

42. capture it all at once doesn‘t work

43. step by step… („path“ historicaly not correct)

44. Divide et impera …. Half correct
Capture & Governance*
* Capture, governance, and resilience: strategy implications from the history of Rome
Abraham Carmeli
Gideon D. Markma

45. Same thing, different perspectives

46. NO single formula for success

47. BUT 1 definitive facilitator for
getting started

48. Q&A

49. Twitter: stARTistsCANdo
Slideshare: Can Ertugrul