1. SUW Kosice Pitch

3. What are WE going to talk
about today?

4. 1. Pitching Fundamentals
2. Slide Preperation
3. Investors Perspective
4. Networking

5. 1. Pitching Fundamentals

6. Anytime

7. Art not Science

8. What is a Pitch?

9. Pitch ? ?
?
Your Their
head heads
Never enough time

10. A (Start-up) Pitch

11. Pitching Universe

12. Investor Pitch

13. Friends Pitch

14. Back of Napkin Pitch

15. Elevator Pitch

16. Conference Pitch

18. „Impressing the Ladies“ Pitch

19. ?

21. In general for whole universe

22. “Everything you
achieve, you
will achieve
with or through
other people.”

23. YOU
For example „SUW Kosice“

24. You are
here

25. Startup Week 2011

26. Pitching
for
Success

27. If so important,
you would think
people work hard
to do it well….

28. A European comparision?

29. ~ 500 pitches
Really good ones:
~ 20
(that I acctually remember)

30. We have a
problem in
Europe!

31. People are dying…

32. …and dying….

33. …ok, some manage to survive…

34. …. but it is an epidemic…

35. …that covers Europe

36. Name of the disease:
B.P.P.

37. Bad
Presentations
& Pitches

42. but NOT (powerpoint)
bullets kill people

43. people kill
People!

44. YOU (potentially)
1. Kill people
2. Waste opportunities
3. Contribute to epidemic

45. Good news!!!

46. Pitching & Presenting can be TRAINED

47.  Right mindset
(hopefully now)

48. Pitching Universe

49. YOU?
Who of you was there?

50. YOU?
Who of you was there?

51. Vs.
What is more important?

52. Center of the universe

53. Pitching = inspiring

54. Pitching = selling

55. Pitching = convincing

56. But pitching requires more!

57. Let‘s think about the „center“

58. Remember?
I bet you are inside here
Pitch ? ?
?
Your Their
head heads

59. Get out of YOUR head

60. First thing to do
Pitch ? ?
?
Your Their
head heads
You have to get inside here

61. YOU
What do YOU (as audience) want?

62. "I am sorry I have had to write you
such a long letter, but I did not have
time to write you a short one”
- Blaise Pascal

63. "If you can't explain it simply, you
don't understand it well enough."
- Albert Einstein

64. K.I.S.S.S.

65. Visualize!

66. Relate to know things

67. The Unknown meeting The Known
„…it is like GPS, but for indoors.“

68. Clarity

69. Authenticity
Find a unique part…

70. Connection
Emotion
Excitement Retention

71. Investor Pitch
Elevator Pitch
One Liner

72. Structure

73. Anatomy of a One-Liner
Adeo Ressi
(Founder
Institute)

74. Anatomy 1 – Elevator Pitch
You Solution
Problem Your Need

75. Anatomy 2 – Elevator Pitch
You Satisfaction
Need Your Need

76. Anatomy 3 – Elevator Pitch
You „Product“
Vision Your Need

77. Bad Pitch
You Solution
Problem

78. But there is another way

79. The king died.
The queen died.
The king died, and then
the queen died of grief.

80. Story = Structure

81. The forgotten Half of the Pitch

83. Magic formula
Emotion

84. 2. Slide Preperation

85. 3 Steps

86. 1. Preperation*
2. Focus
3. Process
* Creating a good presentation starts far before designing the first slide!

87. PREperation

88. Unplug

89. Gather

90. Think before doing

91. Focus

92. Audience

93. YOUR Reason*
*Different reason why you want to present = different presentation

94. Core
What is the
core of what
you do?

95. “Perfection is achieved, not when
there is nothing more to add, but
when there is nothing left to take
away”
-Antoine
de Saint-Exupéry

96. Ready to go

97. Process

98. Back to basics*
*Use one piece of paper per slide and start basic drafting

99. Storyline*
*Fit to a „story“ and add more details to draft

100. Refine*
*Rearrange, add, remove slides & refine drafted slides, content & storyline (reasearch missing parts)

101. Design
*57th International Advertising Festival in Cannes

102. 1. Preperation Three broad
2. Focus
steps for
creating good
presentations
3. Process

103. 3. Investors Perspective

104. Broad Investor
Perspective*
*Different investors have different expectations

105. The not so secret
formula

106. PP CC TT RR
2P 2C 2T 2R
2PCTR

107. Value
Product
Potential

108. Can we win?
Competition
Capital

109. Lines
not
dots
Traction
Team
*Mark Suster / Bothsidesofthetable.com

110. Return
Risk

111. 2PCTR
2PiCTuRes *
*a figurative memory bridge for the abbreviation

112. *if you literally want to remember 2 pictures of this whole presentation

113. 1 Possible Structure

114. 0. One-Liner
1. Problem / Need
2. Solution / Satisfaction = Product (!)
3. USP / Unfair advantage
4. How do you make money?
5. Market / Going to Market
6. Team
7. Status Quo
8. Outlook
9. Backup Slides

115. Example
http://investors.dressrush.com/

116. 4. Networking

117. "When I started to go on auditions, I just
wanted them to like me. That wasn't the
right attitude ... I started to view auditions
as my chance to solve their problem."
- George Clooney

118. Special Thanks

119. 1. Design your future with your contacts
2. Create your networking map
3. Add value to your network
4. Know your One-Liner
5. Networking is a ceremony, be prepared
6. Meet like an networker*
7. Introduce people with each other
8. Use your social network(s)
9. Be known (over time)
10. Continue the relationship
*a person that becomes the “host” in anywhere he or she goes

120. stARTistsCANdo
Can Ertugrul