Canvas8 Thought Leader and author of Communities Dominate Brands, Alan Moore, recently discussed people's changing behaviour in a networked society. Alan articulates why businesses need to adopt a non-linear approach in our world of "No straight lines."

1. http://www.<lickr.com/photos/naum/1639496461/
Straight line
The true possibilities of the networked society
thinking stops here!

2. Context

5. http://www.<lickr.com/photos/34478983@N00/237139242

6. http://www.<lickr.com/photos/greentrench/179501134/

7. The highest and best form of ef1iciency is the
spontaneous cooperation of free people.
Woodrow Wilson

8. http://www.<lickr.com/photos/14431773@N08/3512241035
Communication -
Community -
Communion

9. http://www.<lickr.com/photos/42526951@N00/255187152
2.0 nonsense

11. “I”
Needs
“We”
to truly be
“I”

12. People embrace
what they
create
Technologies of co‐operation

13. http://www.<lickr.com/photos/nathaninsandiego/2723981272/

16. Food
Green concerns
Ethics
Values
Passions
Desires Health
Sustainability
Organics

17. Principals

18. collaborative & participatory

19. read & write, participatory
networked society

20. blended reality
Blended reality

21. Embedded Sociability
http://www.<lickr.com/photos/an_untrained_eye/1195966967/

22. http://www.<lickr.com/photos/powerhouse_museum_photography/2862345500/
of information
permeable <lows
http://picapixels.tumblr.com/post/113152317

23. Deep context

24. collective intelligence

25. creative commons

26. playful

27. Nemawashi

28. Interface without interference
interactive + connected + human

29. Examples

30. Transmedia storytelling an immersive experience

31. The Matrix was <irst released on March 31 1999. It earned
$171 million in North America and over £250 million in
the UK and $463 million worldwide, and later became the
<irst DVD to sell more than three million copies in the U.S

32. networked
economics

34. co‐innovation &
co‐creation

35. “My 1000 bloggers at Sun have done more for this company than a
billion$ ad campaign could have ever done.” COO Jonathan Schwartz
Blogs & twitter =
[1] Speed of information distribution
[2] networked information distribution.
open communication platforms brings
greater transparency and trust.

36. A warzone?

39. What if:

46. Fundamentally changes the relationship to supply and
demand
Distributed knowledge Network Hyperlocal and
Superglobal
Open Source and Creative Commons
In one year 44,000 designs were submitted to Local
Motors, and 3600 innovators have shared their knowledge
and insights.

47. Cars are developed 5x faster than traditional cars, and with
more than 100x less capital.
‘You can’t be nimble,’ says Jay, ‘if you have to tool big’
Micro‐Factories which provide an engaged experience for
customers to come together, learn about cars, build their
own Local Motors car, and return so say Local Motors,
exemplary service
Constant Feedback loop
Could increase revenue of specialist car market to $100bn
but cash is distributed into regions

48. So what to do about all this?

49. How are you going to
engage with hungry spirits?

50. Metrics
The tyranny of numbers

53. People embrace what they create

54. A business without engaging and nurturing
its community is like a village, a town, or a
City without a population.

55. SMLXL:
Contact: alanm@smlxtralarge.com
Twitter: alansmlxl
www.smlxtralarge.com
Thank you