36458114 ford-august-2010-north-america1

1. Connecting North America
August 2010
“Do Not Disturb” feature | SYNC TDI | Vehicle customization
reinvented
Explorer
reinvented

2. The Ford Focus, Ford Mustang and Ford Taurus each received the lowest number of problems per 100 vehicles among
compact, midsize sporty and large cars, respectively, in the proprietary J.D. Power and Associates 2010 Initial Quality Study.SM
Study based on responses from 82,095 new-vehicle owners, measuring 236 models and measures opinions after 90 days
of ownership. Proprietary study results are based on experiences and perceptions of owners surveyed in February-May
2010. Your experiences may vary. Visit jdpower.com. *Not all buyers will qualify for Ford Credit limited-term financing. Offer
available on 2010 model year Ford vehicles excluding hybrids, Taurus SE, Edge SE AWD, F-150 Raptor, Shelby GT500™ and
TransitConnect.Takenewretaildeliveryfromdealerstockby9/7/10.Seedealerforqualificationsandcompletedetails.
fordvehicles.com
Ford Taurus
“Highest Ranked Large Car
in Initial Quality”
by J.D. Power and Associates.
Ford Mustang
“Highest Ranked Midsize Sporty Car
in Initial Quality”
by J.D. Power and Associates.
Ford Focus
“Highest Ranked Compact Car
in Initial Quality”
by J.D. Power and Associates.
Three Shining Examples
of Ford Quality.
Right now, during the Ford Model-Year-End Sales Event, get a
greatofferonanyofour2010Fordvehicles. Allwithimpressive
fuel efficiency, safety, innovation and value.
See for yourself at your Ford Dealer today.
APR Financing* Cash Back
0%
+$
1,000
Get a great offer today.
Taurus
Mustang Focus

3. August 2010 | 1
Connecting North America
6
9
17
22
11
Publisher: Sara Tatchio | Associate publisher: Jenn Corney | Managing editor: Alice Arutoff
Advertising coordinator: Michele Holtcamp | Distribution: Neeley Edelman
Graphic designer: Julie Yeiter | Image coordinator: Brian Wybenga
Copy editor: Floyd Opperman | Photographers: Keith Tolman, Sam VarnHagen, Tom Wojnowski
Editorial: (313) 392-1251 | Advertising: (248) 318-6316 | Address changes: (313) 322-3131 (@Ford changes only)
No portion of this magazine may be reproduced without prior written consent of @Ford.
Items advertised in @Ford are not connected with Ford Motor Company. Availability, price, safety, quality and durability of
these items rest solely with the respective manufacturers. Ford assumes no liability for their use.
@Ford is available online at www.at.ford.com. The magazine is available six times a year in racks at all Ford facilities in the U.S. and Canada, and
mailed to retirees. Retirees may opt out of mail delivery, opt in for an e-mail copy or make @Ford address changes at: FWINFO@ford.com.
A more interactive @Ford
Throughout the magazine,
we’ve highlighted stories
that offer much more
information at @Ford
Online (www.at.ford.com).
Just look for the highlights box like the one pictured here.
A similar logo is in the upper left corner of @Ford Online in
the rotating promo box section.
Click to @Ford Online
for more information
www.at.ford.com
Delivering exciting
products, strong results
Our positive momentum continues as we enter the second
half of 2010.
On the sales front, we delivered strong growth in the month
of July, marking the 21st month in the past 22 that we’ve
increased retail market share.
Exciting products such as the all-new Ford Fiesta are now in
dealerships and being delivered to a new generation of Ford
customers.
In July, we unveiled the all-new, Ford Explorer in nine cities
in the United States and Canada to rave reviews from media,
employees, local leaders and dealers.
The all-new Explorer is 30 percent more fuel-efficient than
the outgoing Explorer – and will offer best-in-class fuel
economy for both the V6 and I-4 engines, when it arrives in
dealer showrooms this winter. Explorer will also be the first
vehicle in the world to offer Rear Inflatable Seat Belts and
Curve Control technology.
Inthesecondhalfoftheyear,wewillalsowelcome
significantlyrefreshedproductofferingsofthenewFordEdge,
LincolnMKXandLincolnMKZHybrid–inadditiontomorenew
powertrainsthatwilldelivergreatfueleconomyand
performance.
Our product-led transformation is working. Let’s continue
making strong progress by executing all aspects of our plan
with quality and focus.
Thank you and keep up the
great work!
Mark Fields
President, The Americas
3 Monthly sales
July U.S. sales rise as demand
drives growth.
5 Second-quarter
financials
Ford posts second quarter net
income of U.S. $2.6 billion.
6 Do not disturb
As texting continues to be a
concern, Ford offers a solution.
7 SYNC
advancements
SYNC adds ‘apps’ to expand
its offerings.
9 Custom-fit
Custom design options will be
available on all products.
11 Explorer
reinvented
The 2011 Explorer reinvents
the SUV for the 21st century.
15 Ford history
Explorer continues its historic
legacy.
16 Green dealers
Ford of Canada offers green
options to dealers.
17 Focus launch
Michigan Assembly is on
schedule for production of the
next-generation Focus.
19 Safety ratings
Sue Cischke shares insight into
the new NHTSA ratings.
22 Safety strides
A look at the Future of Safety
tour across America.

4. 2 | August 2010
Local
2 | August 20102 | August 2010
Ford Racing, Team
O’Neil create Fiesta
Rally Experience
Last year, 100 European-
spec Ford Fiestas arrived in
North America for the Fiesta
Movement. This summer,
43 of the Fiestas will receive
a second life as Ford Racing
teams up with Team O’Neil
Rally School to create the
Ford Racing Fiesta Rally
Experience, the only rally
experience offered by a
manufacturer in North
America.
For more information on
the Ford Racing Fiesta Rally
Experience and to register,
visit www.teamoneil.com;
or call the school at
(603) 444-4488; or e-mail
info@teamoneil.com.
Ford comes up big in APEAL study
Ford received five segment awards, more than any
other brand, in J.D. Power and Associates 2010
Automotive Performance, Execution and Layout
(APEAL) study. The survey measures customer satis-
faction in design, content and vehicle performance.
In June, the Ford brand achieved the highest initial
quality among all non-luxury brands in J.D. Power
and Associates 2010 Initial Quality Study
SM
(IQS). For
the second-consecutive year. Ford was the only non-
premium brand to achieve above industry average
scores in both J.D. Power IQS and APEAL studies.
In this APEAL survey, owners of the 2010 Ford
Fusion, Taurus, Flex, Expedition and Explorer Sport
Trac rated these vehicles highest in their respective
segments for vehicle appeal, which is comprised of
style, comfort, performance and other attributes.
Ford Global Week of
Caring approaching
Started five years ago, Ford
Global Week of Caring has
brought together thousands of
Ford employee and retiree
volunteers on six continents to
create projects that meet the needs
of people in their
communities.
This year Global
Week runs Sept.
4 -11. The theme is
to create projects
linked to conserving
and protecting water resources.
Across the globe Ford volunteers
will help develop new fresh water
drinking supplies, clean up water-
ways and restore vital wetlands.
Please visit the Ford
Volunteer Corps website
at www.volunteer.ford.com
and register for a MODEL Teams
project for our company and
our world.
313-255-3100 • www.patmillikenford.com
9600 Telegraph Road, Redford
(10 minutes from Dearborn)
The only dealership in Michigan
to win the President’s Award
12-years running
Huge inventory – top dollar for your trade-in
Discounts for Ford employees and retirees
Shuttle available to local Ford offices and plants

5. August 2010 | 3
U.S. Market Share – 2010 Year-to-Date vs. 2009
25%
MARKETSHAREPERCENTAGE
20
15
5
10
0
16.6%*
1.3
18.9%
0.4
9.2%
0.3
15.0%
1.0
10.4%
0.5
7.7%
0.6
7.7%
0.5
14.5%
0.2
OTHER
Sales
Ford’s newest vehicles
helped the company
continue to grow in the
U.S. as Ford, Lincoln
and Mercury dealers
delivered 166,092 new vehicles in July
– a 5 percent increase versus a year
ago, when “Cash for Clunker” sales
started to surge.
Year-to-date sales totaled 1.12
million, up 24 percent, with growth
across Ford’s full family of cars (up 21
percent), utilities (up 19 percent) and
trucks (up 32 percent).
“Customers are rewarding Ford for
providing the performance they want
and the fuel economy they need,” said
Ken Czubay, vice president, U.S.
Marketing, Sales and Service. “New
class-leading powertrains are the
‘secret weapon’ in every new product
we are bringing to market.
The Ford Fiesta, which offers 40
miles per gallon EPA highway fuel
economy, eclipsed 3,000 sales in its
second month in America. Highly
acclaimed in Europe, Asia, and North
America, the Fiesta is the first car
developed under the ONE Ford global
product development system.
Additionally, sales for the 2011
F-Series Super Duty were 63 percent
higher than a year ago, capturing
morethan50percentoftheheavy-
dutypickupsegment.Fordannounced
it will begin
production of the
most powerful diesel
engine ever installed
inaheavy-dutypickup
(best-in-class 800 lb.-ft. of torque and
400 horsepower). In addition, the
Super Duty’s 6.7-liter Power Stroke™
diesel will provide improved fuel
economy – a full 20 percent better fuel
efficiency than the 2010 model.
“In an industry-first customer
loyalty program, Ford will provide the
power upgrades free of charge to all
current owners of a 2011 Super Duty
diesel pickup,” said Czubay.
Retail sales for the Mustang were
43 percent higher than a year ago.
“With our broad range of products
– from Fiesta to Super Duty – Ford
is connecting with consumers,”
said Czubay.
Source: Manufacturers’ Reports
sales
TO COME
Ford tops in Canada,
best July in 31 years
Ford of Canada sees the best July
since 1979 and is the best-selling
automaker this month. Overall car
sales increased 46 percent compared
to last July with overall sales up 2
percent versus strong results last year.
The increase in car sales was driven by
strong products like the Ford Fusion,
Focus and Taurus, resulting in almost
half of all vehicle sales in Canada.
U.S. Vehicle Sales
2010 Year-to-Date
Top-Selling Cars and Trucks
Rank Nameplate Units Sold
1 Ford F-Series 290,794
2 Chevrolet Silverado 201,446
3 Toyota Camry 189,297
4 Honda Accord 170,701
5 Toyota Corolla/Matrix 167,846
6 Honda Civic 156,832
7 Nissan Altima 130,390
8 Chevrolet Malibu 128,775
9 Ford Fusion 128,581
10 Ford Escape 113,669
11 Hyundai Sonata 107,085
12 Honda CR-V 106,928
13 Ford Focus 105,200
14 Dodge RAM 105,007
15 Chevrolet Impala 104,056
16 Toyota RAV4 96,979
17 Chevrolet Cobalt 84,733
18 Toyota Prius 80,141
19 Chevrolet Equinox 76,859
20 Hyundai Elantra 75,779
21 Chrysler Town & Country 69,020
22 GMC Sierra 67,518
23 Mazda3 66,053
24 VW Jetta 65,671
25 Ford Edge 65,369
26 Ford Econoline 64,357
Source: Manufacturers’ Reports
2011 Ford Fiesta
July sales up as demand
for products drives growth

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7. Ford President and CEO
Alan Mulally said he was so
excited about the company’s
2010 second quarter net income
of U.S. $2.6 billion that he woke
up at 3:45 a.m. Friday morning
(July 23), hours beforetheresults
weremadepublic.
Mulally, addressing employees
gathered at Ford World
Headquarters and others tuning
in to his quarterly Town Hall
meeting, shared how others were
responding to the results.
Mulally recalled how he phoned
U.S. Federal Reserve Chairman
Ben Bernanke in the morning to
personally inform him of Ford’s
financial results.
“(Bernanke) said this is great
news. He made the comment that
Ford is the example of (a profitably
growing) American business,”
beamed Mulally, drawing
enthusiastic applause from
employees in the auditorium.
Ford was profitable in every
region in the second quarter, led
by a nearly $1.9 billion pretax
profit in North America.
Highlights include:
•Reportinga21percentsales
increaseandgainingahalf-pointof
marketshareintheU.S.onstrong
retailmarketperformanceofFord
products,includingtheF-Series,
TaurusandTransitConnect.
• Posting a 27 percent sales
increase in Asia Pacific Africa,
including a 20 percent increase in
China.
• Tripling quarterly sales in
India, setting a new record, as the
new Ford Figo received 25,000
orders in its first 100 days on the
market.
•SolidifyingFordasCanada’s
top-sellingbrandbyexpanding
marketshareto17.5percent,up2.1
percentagepointsfromayearago.
Ford’s 2010 second quarter
financial results represent the
company’s best quarterly
performance since 2004 and
marks Ford’s fifth consecutive
quarter of positive net income.
Mulally said that Ford was on
track to be solidly profitable this
year and expects the company to
have more cash than debt by the
end of 2011.
“Wehaveturnedthecornerand
weareprofitablygrowingthe
corporationforthefirsttimein
quiteanumberofyears,”Mulally
said.“Tobeabletorepresentyou
(inconversationswithgovernment
officials,analystsandmedia
members)andwhatwearedoing
together–creatinganexciting,
viableFordMotorCompany–
wastheabsolutehighlight
formetoday.Thankyou.”
Later in the day, an equally
excited Mark Fields,
president, The Americas,
led the organization’s
Quarterly Business Review.
“These are stunning numbers,”
said Fields, referring
to impressive
second-quarter
financial data
recorded by the U.S.,
Canada and Mexico.
“This is based on
pure performance.”
DerrickKuzak,groupvice
president,GlobalProduct
Development,notedFord’smany
productsuccessesandvowedthat
thecompanywillcontinueto
providecustomerswithevenbetter
world-classvehiclesbyfocusingon
abalancedportfolioofproducts,
best-in-segmentfueleconomyand
arelentlessattentiontodetail.
To provide a glimpse of the
challenges ahead, Matt O’Leary,
director, Corporate Strategy,
laid out the strengths of key
competitors, including
Volkswagen.
“VW is on a really good trend.
They made money throughout the
global recession, and they want to
quadruple U.S. sales by 2018,”
O’Leary said.
In closing, Fields shared a quote
about Ford from Steve Forbes,
editor-in-chief of Forbes
magazine, who called Ford “one of
the most remarkable corporate
comebacks in U.S. history.”
“We are part of something
special, and I want to thank you for
your efforts,” Fields said.
August 2010 | 5
Financials
Ford posts second quarter
net income of $2.6 billion
By John Fossen
Alan Mulally
shares
with Ford
employees his
conversation
with Ben
Bernanke.
“We have turned the corner
and we are profitably
growing the corporation
for the first time in quite a
number of years.To be able
to represent you and what
we are doing together –
creating an exciting, viable
Ford Motor Company –
was the absolute highlight
for me today. Thank you.”
– Alan Mulally, president and CEO

8. Texting while driving continues
to be a hot topic nationally; Ford
is responding to the issue by
expanding its SYNC® technology
to offer safer alternatives to
hand-held texting.
Ford is improving the SYNC
text message readback feature
and empowering drivers with
a “Do Not Disturb” button so
they can choose their level of
connectivity while in the car.
“Text messaging has become
the default communications
method for consumers of all
ages,” said John Schneider, chief
engineer, Ford Multimedia and
Infotainment Engineering.
According to a poll from the Pew
Internet and American Life
Project, approximately one in four
(27 percent) American adults
and driving age teens (26 percent)
admit to texting while driving.
Ford believes drivers should
keep their eyes on the road
and hands on the wheel and
was the first automaker to
support a proposed federal
ban and state-level legislation
banning hand-held texting
while driving.
In turn, Ford also understands
that drivers want to be connected
to their mobile worlds while on
the road.
The standard technology
Bluetooth® allows electronic
devices – like a mobile phone
and SYNC – to communicate
wirelessly. To improve the
number of phones that can
“communicate” with SYNC,
Ford has adopted the latest
Bluetooth standard – Message
Access Profile (MAP).
“Today, only a small population
of phones have the capability to
work with the text message
readback feature of SYNC,”
added Schneider. “With MAP
technology, even more drivers
will be able to use SYNC to listen
to text messages.”
Ford proactively designed the
MyFord and MyLincoln Touch™
driver connect system to give
drivers more control of how they
manage communications while
in the car.
The new 2011 Ford Edge and
Lincoln MKX will be first to offer
the “Do Not Disturb” button. This
handy feature blocks incoming
phone calls or text messages from
a Bluetooth-enabled mobile phone
paired with SYNC; diverting calls
into voicemail and saving text
messages on the device for
viewing later.
But unlike turning the phone
off, drivers can still make voice-
activated outgoing phone calls, if
they so decide, and the SYNC 911
Assist feature can make a call to
911 in case of emergency.
6 | August 2010
Smart
Do not disturb – Ford SYNC
offers safer alternative to texting
By Jennifer LaForce and Andrew Stoy
The new 2011
Ford Edge and
Lincoln MKX
will debut the
new SYNC
“Do Not
Disturb”
feature.
Bans by state
Listed here are the states and
territories that have created bans
on hand-held devices and/or texting
in order to decrease the risk of
distracted driving.
Ban on hand-held devices:
Ban on texting:
For more information on bans
affecting your area, visit
http://www.ghsa.org/html/stateinfo/
laws/cellphone_laws.html.
• California
• Connecticut
• Delaware
• District of
Columbia
• New Jersey
• New York
• Oregon
• Washington
• Virgin Islands
• Alaska
• Arkansas
• California
• Colorado
• Connecticut
• Delaware
• District of
Columbia
• Georgia
• Guam
• Illinois
• Iowa
• Kansas
• Kentucky
• Louisiana
• Maryland
• Mass-
achusetts
• Michigan
• Minnesota
• Nebraska
• New
Hampshire
• New Jersey
• New York
• North Carolina
• Oregon
• Rhode Island
• Tennessee
• Utah
• Virginia
• Vermont
• Washington
• Wisconsin
• Wyoming

9. August 2010 | 7
Smart
While we may not be aboard the
USS Enterprise navigating our
way back home though the galaxy,
Ford SYNC® allows users to
access more information than ever
before and have it beamed directly
into their vehicle through simple
voice commands. As SYNC
continues to expand, here are just
a few of the latest features.
TDI Expands
˙The next time you call “services”
on a Ford, Lincoln or Mercury
vehicle equipped with the SYNC
app Traffic, Directions Informa-
tion (TDI) you will hear a prompt
alerting you to new features.
“SYNC is helping us move at a
faster pace and deliver the level of
connectivity and access that
consumers want,” said Doug
VanDagens, director, Ford
Connected Services Organization.
“Wecontinuetogiveourcustomers
access to more and more services
without having to touch the vehicle
or inconvenience the owner with
more subscription fees.”
Through simple voice
commands you can access the
latest “stocks” information, hear
“horoscopes,” find out which
“movies” are playing in your area
and even make “travel”
accommodations on the go.
911 Assist enhances GPS
“SYNC 911 Assist is free for the
life of the vehicle, and now we’re
making it perform even better,”
said VanDagens. “That adds
unexpected value and peace of
mind for the customer.”
AvailableintheU.S.andCanada,
SYNC911Assistoncertain2011
modelyearvehicleswillsendGPS
coordinatesgeneratedbythe
vehicle’sonboardGPSreceiverto
emergencyresponders.
“SYNC 911 Assist calls already
come in on priority emergency
lines due to the call being placed
from the customer’s personal
cell phone versus an intermediary
call center,” said Dave Hatton,
global product leader/electrical
engineer, Ford Connected
Services. “The new system is
designed to provide coordinates
through the onboard GPS receiver
in addition to assisted GPS, which
adds an even greater level of
location accuracy.”
Send to SYNC
Receiving directions in your
vehicle is getting increasingly
easier with the latest Send to
SYNC functionality, allowing
users to select a destination
on Google Maps and send it to
their vehicle.
“Printing paper directions from
a website is a relic in our digital
age,” said VanDagens. “With Send
to SYNC, you can map a
destination at home, at work –
wherever you have connectivity –
and when you get to your car, it
already knows
where you want
to go. It’s
convenient and it
eliminates the
waste and
distraction of
paper maps,
conserving
resources while
helping drivers
keep their eyes
on the road.”
After selecting a destination on
Google Maps, users can send the
location to their vehicle through a
“send” menu on the site. A quick
call to SYNC “Services” will
prompt the driver to download the
directions, which are calculated
using the latest traffic information
providing an optimal route.
The new Send to SYNC
functionality does not require
vehicle updates, and is available
to all owners who have registered
for TDI services through
www.syncmyride.com.
SYNC me up, Scotty
with the latest SYNC technologies
By Alice Arutoff
Traffic, Directions Information
“SERVICES”
NEW
NEW
NEW
NEW
Traffic
Directions
News
Weather
Sports
Horoscopes
Movies
Travel
Stock
QuotesBusiness
Search
Traffic, Direction
NEW
St
QuBusiness
Search
06/2010
SY
SYN
and
New
Trav
Available on 2010-2011 Ford Fiesta, Focus, Fusi
Sport Trac, Expedition and F-Series. 2010-2011
2010-2011 Lincoln MKZ, MKS, MKX and Naviga
SYNC now
allows users to
receive stock
quotes, travel,
movies and
horoscope
information with
simple voice
commands.
Click to @Ford Online
for more information
www.at.ford.com

10. 8 | August 2010
Ford Motor Company
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For more information, call 1-800-WALK-JDRF
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11. August 2010 | 9
Product
A vehicle can mean more to
people than being a way to get
from point A to point B. There’s
the guy next door who kisses his
truck goodnight. Or the mother-
in-law who fondly refers to her
van as “Muffy.” A car may have its
own persona but it also reflects the
owner’s personality. After all,
doesn’t your mind make a snap
judgment when an 80-year-old
grandmother hops out of a molten
orange Ford F-150? Or your bulky
personal trainer squeezes into a
red candy Ford Fiesta?
Owning a vehicle gives people
the chance to express themselves
and Ford offers a variety of ways
to make your car your own. There’s
www.fordcustomgraphics.com,
where Ford owners can select
personalized vinyl graphic wraps
for their specific vehicle.
“Ford knows that customers
want a vehicle to be all their own,”
says Jim Abraham, manager,
New Product Development,
vehicle personalization. “You click
on your vehicle and its exterior
color, select the graphics you like,
and then the website will show
you exactly how the designs will
look on your car or truck.”
From bubbles, arrows, dots and
flowers to stripes, camouflage,
flames and matte black accents,
there will be around 50 designs
available for every type of Ford
vehicle in the garage. Abraham
asserts that these choices will
be continuously updated to
maximize consumers’ options.
“Vinyl wraps are typically half
the cost of custom paint work,”
says Tom Stemple, chief executive
officer, Original Wraps, Inc.,
provider of the ‘on-demand’
custom graphics. “Another
advantage is that they can be
easily removed if the
customer wants a new
design or decides to sell the
vehicle. Paint is permanent,
and custom-painted vehicles
are often much more difficult
to resell.”
Custom graphics are currently
available for the Fiesta and
F-150 while Mustang designs
will be unveiled in the next few
months.
Vehicle personalization is a
booming trend, with the Specialty
Equipment Manufacturers
Association (SEMA) anticipating
the automotive aftermarket
and accessories business to
generate more than U.S. $27
billion this year.
“The Fiesta already offers
customers a range of options
to make it their own, from unique
exterior colors to interior seating
combinations, but with the
addition of our accessory
options, consumers
can take Fiesta
personalization to
the next level,” says
Sam De La Garza,
brand manager,
Fiesta. “Each of the
accessories adds a
unique flavor to
Fiesta, and
everybody agrees
they can
find an accessory or graphic that
matches their personality.”
Eventually, the wraps will be
available for every vehicle line
but for now, there are plenty of
other ways to pick and choose
how your persona will shine
through – car color, interior trim,
interior lighting color, wheel
treatments and accessories. Who
said the furry pink steering wheel
cover ever went out
of style?
Ford unveils vehicle
customization options
By Asha Toulmin
Here are a few
of the custom
graphic options
currently
available.

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13. A new era for the Ford Explorer
began July 26 with an ambitious,
nine-city launch across North
America as well as an innovative
social media campaign. The
message is clear – this is not the
SUV you’ve come to know. It’s
different, and the public is in for a
surprise about just how different.
Explorer is different because it
shatters notions of what comes
with an SUV.
At the top of the list is fuel
economy. Currently it’s the
number one reason customers
turn their backs on the SUV.
Explorer changes that
comprehensively – with fuel
economy improvements topping
a whopping 30 percent to
become the best in class for SUV
fuel efficiency. New engine
technology. New, fuel-efficient
6-speed transmissions. Slick new
aerodynamics
and more, like
standard fuel-
saving electric
power assist
steering (EPAS) and reduced
rolling resistance tires.
Plus the North American debut
of the latest new Ford EcoBoost™
engine – a 2.0-liter, four-cylinder
engine that uses turbocharging
and direct injection to generate an
impressive 237 horsepower and
250 pound feet of torque – that
SUV owners will appreciate.
“The new Explorer was created
around Drive Quality, Drive
Green, Drive Safe and Drive
Smart,” said Derrick Kuzak,
group vice president, Product
Development. “Intensive efforts
in each of these areas have come
together to make Explorer a
compelling product for a new
generation – because it simply
does everything well.”
Explorer betters the 2010
Honda Pilot, the 2010 Toyota
Highlander V6 and many V6
sedans, as well.
The standard V6 engine
of the new Explorer is rated
at 290 horsepower, just two
horsepower shy of the current
V8 engine yet with significantly
improved fuel economy.
Both engines feature twin-
independent variable cam timing
(Ti-VCT) for the optimal balance
between performance and
economy.
The new Explorer epitomizes
Ford’s strategy to make fuel
economy a clear reason to buy.
But did achieving a jaw-dropping
August 2010 | 11
For the SUV, the 21st century is finally here
– thanks to the arrival of the all-new
reinvented 2011 Ford Explorer.
Explorer
reinventedBy Cliff Peters
Cover story
“We set out to
stretch the breadth
of capability of the
new Explorer. It’s the
SUV reinvented. We
changed everything
but we refused to
compromise on
capability, flexibility
and that spirit of
adventure that
people have always
found so appealing
about Explorer.”
– Jim Holland,
chief engineer, Explorer
Click to @Ford Online
for more information
www.at.ford.com

14. mileage mean compromises?
What will customers have to
sacrifice?
Absolutely nothing.
In fact, Explorer makes huge
strides in other key areas a new
generation of SUV buyers is
unwilling to compromise on.
The all-new Ford Explorer
delivers segment leading
capabilities and strengths – and
unmatched technologies – for a
new generation of SUV buyers.
If it’s important to customers,
Explorer leads, including the
following innovations:
• The most comprehensive
array of safety protection in the
segment, led by the industry’s
first second-row inflatable belts,
a Ford innovation. This unique
technology spreads impact forces
over five times more area than a
conventional belt – it’s designed
to protect rear-seat passengers,
often children or mature
passengers who can be more
vulnerable to head, chest and
neck injuries.
• Outstanding levels of
craftsmanship and quality that
you’d be more likely to expect
from a luxury vehicle, matched by
levels of ride comfort and quiet
operation that reinforce Ford’s
strides in quality tangibly.
• New levels of refinement in
driving quality on the road and
off for a seven-passenger SUV,
crafted around Ford’s large-car
platform and featuring fully
independent front suspension and
the Ford SR-1 rear suspension
engineered especially for SUV
performance.
• Explorer leverages great SUV
capability with smart
technology. This
approach transforms
four-wheel-drive
operation and towing
– perennial Explorer
strengths – into easy,
intuitive experiences
that will appeal to
SUV drivers of all
levels of experience.
The technologies
include Intelligent
4WD with the new
Terrain Management
System – replacing the traditional
transfer case of old with situation-
selectable technology for mud,
sand, gravel and snow – and an
array of towing technologies,
including Tow-Haul mode, Trailer
Sway Control and a rearview
camera system with zoom to make
hooking up easy.
“We set out to stretch the
breadth of capability of the new
Cover story
12 | August 201012 | August 2010
Explorer
reveal in
hometown
The 2011 Ford Explorer
had an unprecedented nine
city reveal on July 26,
spanning from New York City
to Los Angeles.
At Ford World Headquarters, more than 2,000 employees
and retirees gathered on the west lawn to share in the excitement
of the reinvented Explorer.
a Face of Ford –
Explorer
Melvin Betancourt –
Exterior Design
Manager
• An enthusiastic yachtsman,
Betancourt owned a Sea Ray 33-
foot Sundancer cruiser
• An avid collector of Hot Wheels
vehicles, larger scale-model cars,
and radio-controlled cars and
trucks since 1968
• Passionate fan of Latin dancing,
combining exercise, culture and
performance art
• Profoundly influenced by his father’s
purchase of a 1970 Mustang Boss
302 that remained in the Betancourt
family through two generations

15. Explorer,” says
Jim Holland,
chief engineer,
Explorer.
“It’s the SUV
reinvented. We
changed
everything
but we
refused to compromise on
capability, flexibility and that
spirit of adventure that people
have always found so appealing
about Explorer.”
The new Explorer features a
contemporary design that melds
bold styling with sophisticated,
European-inspired design details.
It combines traditional Explorer
design cues – such as its confident
stance and proportions and a
characteristic body-colored
C-pillar with a modern, weight-
saving, highly aerodynamic shape
crafted from extensive time in the
wind tunnel.
Although so much has changed
in this new generation of Ford
Explorer, the design instantly
signals it’s a Ford Explorer.
Inside,theFordExplorer
communicatesanewexperience
awaitsanewgenerationofSUV
owners.
Thesoftlytrimmed,luxurious
environmentfeaturesalevel
ofmaterialqualityandexecution
thatwillsurpriseanddelight
customers–partofathoughtful,
flexibleinteriorpackagethat
aboundswithcleverstorage
capacity. Itoffersincreased
shoulder
room,three
rowsofflexible
seatingand
anavailable
power-folding
rearseat
and
tailgate.
Insideandout,thenewExplorer
reinventsSUVcraftsmanship.
Detailsabound,fromExplorer
brandingontheheadlampunits
totightmargingapsthroughout
thevehicletonewswitchgear
withconsistentfeel,soundand
functionality.Realmetalspeaker
grilles,too.
“Theall-newExplorerissuch
tremendousproofofwhatwecan
achievebyfocusingonthefour
pillarsoftheFordbrand,”said
MarkFields,president,The
Americas. “Perhapsmorethan
anyothervehiclewe’velaunched
sincecommittingtoDriveone,
the2011FordExplorerwill
provetocustomersthatournew
directionisreallygainingtraction.”
Explorer is among the
most highly recognized Ford
nameplates, with 96 percent
name recognition.
“Customers feel they know
Explorer well,” Fields says. “Its
transformation – how Explorer
challenges those expectations –
will make it such a surprise. It
answers every one of the concerns
that stand in the way of an SUV for
many customers. That’s what
makes this launch so exciting.”
August 2010 | 13
New Terrain
Management System
Whenitcomestofour-wheeldrive,theFord
Explorerhasalwaysstoodforcapability.Now,
thatgreatcapabilityisbeingtransformedintoa
greatdrivingexperiencewiththenewTerrain
ManagementSystemtechnology–whichcomes
withtheExplorerIntelligent4WDSystem.
It’s four-wheel drive for
a new generation of SUV
owners – and they’re
going to love it.
Terrain Management
System does away with the
transfer case and the
uncertainty that some customers had
when it comes to using their vehicle’s four-
wheel drive capability – especially whether to be
in four-wheel high or four-wheel low for which
kind of surface condition.
Replacing it is the Terrain Management
System knob. The Explorer Intelligent 4WD
System is situation-selectable. Instead of telling
the vehicle what gear to be in, the driver uses
the control to select which surface condition
to expect.
There are four shift-on-the-fly settings –
normal, mud, sand and snow.
Each setting provides unique engine
behavior, throttle tip in, transmission shift
scheduling and the calibration of the traction
and stability control systems.
The system also features Hill Descent
Control™ – which provides added driver
confidence and control when descending a
steep incline.
“Drive Smart technology is a big part of the
reinvention of the SUV,” explained Don Ufford,
chief engineer, Vehicle Engineering. “Instead
of the driver having to configure the system, the
vehicle does the thinking based on the type of
condition the driver selects. It’s easier and more
intuitive for the family oriented drivers in this
segment, most of whom aren’t hard-core
off-roaders.”

16. THE NEXT
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17. August 2010 | 15
History
Introduced on March 15, 1990,
the Explorer was a different breed
than the Bronco II it replaced. It
was larger, more aerodynamic,
and included an array of comfort
features.
The new design led Explorer to
be the best-selling midsize SUV
for 15 of the last 19 years. The
Explorer did not just dominate the
segment – it created it – by starting
the SUV craze of the 1990s.
Consider this: in 1990 total SUV
sales in the U.S. made up 6.6
percent of the market; by 2004
SUVs accounted for 27.5 percent
of the market.
Consumer testing showed
customers were looking for a
versatile alternative to cars,
without giving up comfort and
convenience. Ford responded
with the Explorer, which promised
the ruggedness of a truck with the
comfort of a car.
It became clear that the Explorer
had broad appeal. A buyers’
survey of 1993 models reported
that only 23 percent used the
vehicle for towing, while 82
percent used the Explorer for
shopping and errands.
Thatsameyear,theExplorer
claimeda25percentshareofthe
SUVmarket,makingitthesixth
mostpopular
vehicleinthe
country.
The
demand was
so high, the
Louisville
Assembly
Plant could
not keep
up; Ford
then invested close to
U.S. $400 million to add Explorer
assembly to the St. Louis
Assembly Plant in February 1993.
The Explorer was so popular it
was featured on the big screen in
Jurassic Park, where it proved to
be a rugged vehicle,
yet no match for the menacing
tyrannosaurus rex.
A revamped model rolled out in
1995 to continue the success. With
so many of the vehicles being used
as family carriers, safety became
the key factor in the
Explorer. Best-in-
class features like
four-wheel disc
brakes, four-wheel
ABS, and dual air
bags came standard
with the vehicle.
In 2001, the
Explorer Sport Trac
premiered,
“designed to project
an adventurous
image with bold
styling inside and
out.”
The Explorer saw
another redesign in
2002, one that was
driven
by consumer needs.
Customer research led to changes
such as a new independent rear
suspension for a smoother ride,
roomier interior and an available
third-row seat. The research also
led to larger door openings and a
lower step for easier entry,
catering to the owners’ needs.
As the traditional SUV was
losing market share to crossovers,
the redesigned 2006 Explorer
balanced comfort, safety and
environmental concerns. A new
4.6-liter V8 produced 292
horsepower, making it the most
powerful Explorer engine ever;
yet it featured increased fuel
economy and produced 74 percent
less smog-forming emissions.
Reinvented once more, the
2011 Ford Explorer looks to lead
the pack again.
Explorer continues
its historic legacy
By Marguerite Moran
The original
Explorer and
its design
evolution.
1991
1995
2002
2006
2001
Reinvented once more,
the 2011 Ford Explorer looks
to lead the pack again.

18. Ford of Canada is expanding its
Millennium Facility Program
(facility design program) to
include more “green” choices for
dealers when renovating or
building a new dealership.
The goal is simple: collaborate
with dealers to implement cost-
effective ways to improve the
energy-efficiency of their facilities,
resulting in a long-term reduction
in individual dealership’s carbon
footprint as well as overall
operating costs.
“We are focused on our plan and
part of that plan is a commitment
to the environment,” said Scott
Cauvel, vice president, Sales, Ford
of Canada. “As part of our Millen-
nium Facility Program we are pro-
viding our dealers with access to
expertise and recommendations
that will help them further their
sustainable efforts.”
Ford of Canada continues to
work with Robert Arnone, vice
president, R.H. Carter Architects
Inc., a licensed architect and LEED
(Leadership in Energy and
Environment Design) accredited
professional who has been
working with Ford of Canada for
approximately 16 years.
“By introducing more
sustainable choices into the
design and renovation process,
we are increasing the positive
impact being made by dealers
across the country,” said Arnone.
“These sustainable options are
realistic and cost-effective – and
we’ll continue to build on these
solutions as new products come
to market.”
16 | August 2010
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19. August 2010 | 17
Product
Prototypes of the next-
generation Ford Focus are making
their way through the renovated
Michigan Assembly Plant (MAP),
keeping the facility on schedule to
begin building production units
later this year, according to
Michigan Assembly Site Manager
Rob Webber.
“We’re seeing great success
throughout the Tooling Tryout
phase. The importance of this
build is to validate the capability
of the tooling,” explained Webber.
“We’re also tapping the
knowledge and experience of
Group Leaders to help set up
work stations and get the proper
flow of components to the line.”
The fact the launch is on
schedule is largely due to the
excellent collaboration among
suppliers, engineers, skilled
trades and the highly motivated
workforce at the site.
Each week, more employees
leave Wayne Assembly – located
in the same manufacturing
complex as Wayne Integrated
Stamping and Michigan Assembly
– to begin work at MAP. Those
remaining at the Wayne Plant are
building the current Focus, which
captured best-in-class quality in
the recent J.D. Power
and Associates Initial
Quality Survey.
“The Wayne
team has done a
phenomenal job.
They’ve been steadily
improving quality
for quite some time,”
Webber said.
“They have a great
workforce that builds
a great product. Our
intent is to launch the
next-generation
Focus equal to or
better than that level.”
Webber, former
manager of the
Dearborn Truck Plant
(DTP), went through a
similar scenario a few
years ago when he
simultaneously
oversaw final production of the
Mustang at Dearborn Assembly
and the launch of a redesigned
F-150 at the DTP.
“We learned a lot of valuable
lessons at DTP and other locations
that we have been able to apply at
MAP,” said Webber. “It’s a team
effort, and everybody is
contributing.”
Among the many changes
to Michigan Assembly – former
production site of the Ford
Expedition and Lincoln
Navigator full-size SUVs –
are the implementation of Ford’s
three-wet paint
process and
related flash-free
welding, which
results in a much
cleaner, smoother
surface for painting. In addition,
the use of new, adjustable skillets
in key areas of the plant will
contribute to improved
ergonomics and quality by
presenting work at an optimum
height for employees.
Production of the next-
generation Focus begins later
this year at the Michigan
Assembly Plant.
Next-generation Focus launch
on schedule at Michigan Assembly
By John Fossen
MAP is finalizing
production as
the next
generation
Focus comes
off the line.
Visit the “Photos Videos” box
Michigan Assembly Plant
www.at.ford.com

20. Customer demand for the new
2011 Shelby GT500® is growing
nearly as fast as the world’s fastest
production pony car. More than
3,300 orders have been placed
for the new Shelby GT500.
To ensure exclusivity, U.S. sales
of the 2011 Shelby GT500 will
be limited to 5,500 units.
“Thecarcontinuestobepopular
withsportscarenthusiastsand
collectorswhoareblown
awaybytheincrease
inhorsepowerand
performance.Thelimited
productionofthe2011
shouldmakethisyear
evenmoredesirable,”
saidFritzWilke,brand
manager,Mustang.
Powered by a
new aluminum-
block 5.4-liter
supercharged
V8 engine,
which produces
550 horsepower
and 510 lb.-ft. of
torque, the 2011
Shelby GT500 has
a 10 horsepower increase over
the 2010 model. The engine is
102 pounds lighter than its
predecessor, delivering a better
power-to-weight ratio, improved
fuel economy, acceleration,
handling and steering precision.
New for 2011 is an optional glass
roof providing customers with yet
another open-air option that does
not compromise the coupe’s
versatility, headroom or climate-
controlled environment.
The new SVT Performance
Package – selected by just over 68
percent of coupe orders – provides
track performance. The optional
packagefeaturesGoodyearEagle®
F1 SuperCar G: 2 tires, unique
styling and many more features.
18 | August 2010
Product
GT500 in high demand,
approaching production limit
By Henry Platts
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21. August 2010 | 19
Product
Many prospective car buyers
use the government’s crash
test rating system as they are
considering what vehicle meets
their family’s needs. Starting soon,
however, the numbers may
become a bit more confusing.
The National Highway Traffic
Safety Administration (NHTSA)
is revising its five-star program
with stricter criteria for 2011
model year vehicles, making it
much more difficult to achieve a
five-star rating.
Asaresult,acarortruckthat
achievedafive-starratingunderthe
oldsystemmayonlyreceivethree
orfourstarswiththenewguide-
lines,eventhoughnochangeshave
beenmadetothevehicle.
While the new ratings are
designed to make safety informa-
tion more complete. Sue Cischke,
Ford group vice president,
Sustainability, Environment and
Safety Engineering, says the new
system may leave some car buyers
scratching their heads – especially
if they do a lot of cross-shopping.
“The confusion for consumers is
that you’re going to have old and
new models in the showroom,”
she explained. “What we need to
tell people is make sure you’re
comparing apples to apples, so
you’re not comparing the old test
to the new test.”
To make it easier for customers
to navigate through dealer lots,
Cischke says Ford will add an
extra label to the side glass of all
new vehicles that shows what the
previous rating was and also the
rating the vehicle received from
another key rating organization –
the Insurance Institute for
Highway Safety (IIHS).
“Almost all of our vehicles have
earned a Top Safety Pick rating
from IIHS,” she said.
NHTSA’s new five-star rating
system gives each vehicle an
Overall Vehicle Score determined
by combining results from the
frontal crash tests, side crash
tests, rear crash test and a static
rollover measurement.
Cischke says she has concerns
about the method NHTSA is using
to determine a vehicle’s rollover
rating. It’s called a static stability
factor measurement, and it’s
based on the notion that there is a
correlation between rollovers and
a vehicle’s height and width.
“What they’re not taking into
consideration right now are all of
the vehicles that have electronic
stability control or roll stability
control,” she said. “And that the
static measurement doesn’t
necessarily correlate with
whether a vehicle might roll over
in the real world. If a car or truck
has our technology, it’s highly
unlikely to be in that kind
of an accident.”
According to Cischke, a new
side pole test – which mimics side
impacts involving tall and narrow
fixedobjectssuchasutilitypolesand
trees–willmakeitparticularlydiffi-
cultforvehiclestoachievefivestars.
“The new side pole test is very
difficult,” said Cischke. “When you
hit a pole, there are a lot of things
that can happen because the pole
is so rigid and it is such a local hit.”
Ford has an industry-leading
number of “Top Safety Picks” from
the Insurance Institute for
Highway Safety and plans to
continue its safety
rating leadership even
as NHTSA employs
tougher standards.
“Ford is a safety
leader, and we’re doing
things that really make
a difference in the real
world,” she said, noting
new advancements in
safety technology,
such as the world-first
inflatable seat belts
introduced in the rear
seat of the all-new
2011 Ford Explorer.
“With the newness of the tests,
there are a lot of things that we
have to change, but we’re still
going to be better than the
competition. We’re just going to
have to keep working our way
back up the ladder.”
NHTSA revises
safety rating system
By Chris Rahi Kassab
The 2011 Ford
Taurus will be
the first Ford
vehicle to
undergo the
newgovernment
ratingsprogram.
“With the newness
of the tests, there
are a lot of things
that we have to
change, but we’re
still going to be
better than the
competition. We’re
just going to have
to keep working
our way back up
the ladder.”
– Sue Cischke,
group vice president,
Sustainability, Environment
and Safety Engineering
NHTSA
ratings
information
• To view your current
vehicle’s rating visit
www.safercar.gov
• For more information
on the new NHTSA
ratings program visit
www.nhtsa.gov

22. 20 | August 2010
At $99, every pocket can have one.
*$36 per line Enrollment Fee may apply when enrolling your account to take advantage of corporate discounts.
IMPORTANT INFORMATION: Limited-time offer. Requires a 2 year agreement on a qualified plan. Other conditions and restrictions apply. See contract and rate
plan brochure for details. Subscriber must live and have a mailing address within ATT’s owned wireless network coverage area. Equipment price and availability
may vary by market and may not be available from independent retailers. Purchase of additional equipment, services or features may be required. Not all features
available on all devices or in all areas. Early Termination Fee: None if cancelled in the first 30 days, (but the iPhone must be returned in like new condition and
will result in a 10% stocking fee, except where prohibited); thereafter up to $175. If phone is returned within 3 days, activation fee will be refunded. Some agents
impose additional fees. Unlimited Voice Services: Unlimited voice services are provided primarily for live dialog between two individuals. No additional discounts
are available with unlimited plan. Offnet Usage: If your minutes of use (including unlimited services) on other carrier’s networks (“offnet usage”) during any two
consecutive months exceeds your offnet usage allowance, ATT may at its option terminate your service, deny your continued use of other carriers’ coverage, or
change your plan to one imposing usage charges for offnet usage. Your offnet usage allowance is equal to the lesser of 750 minutes or 40% of the Anytime Minutes
included with your plan (data offnet usage allowance is the lesser of 24 MB or 20% of the MB included with your plan for any one month period).Data Plans: An
eligible data plan is required for certain devices, including iPhones and other designated Smartphones. Eligible data plans cover data usage in the U.S. and do not
cover international data usage and charges. If it is determined that you are using an iPhone or other designated smartphone without an eligible data plan, ATT
reserves the right to add an eligible data plan to your account and bill you the appropriate monthly fee. Use of iPhone 3G to access corporate email, company
intranet sites, and/or other business applications requires an Enterprise Data Plan. Monthly Discount: Available to qualified employees of companies and/or
government agencies and qualified students and employees of colleges/universities with a qualified business agreement (“Business Agreement”). Service discount
subject to corresponding Business Agreement and may be interrupted and/or discontinued without notice to you. Service discount applies only to the monthly
service charge of qualified plans and not to any other charges, nor Apple®-branded products. A minimum number of employees,
minimum monthly service charge for qualified plans, additional ATT services or other requirements may apply for discount eligibility.
Discounts may not be combined. Offer subject to change. Additional conditions and restrictions apply. If you have a question about
available discounts and/or your eligibility, you can contact your company’s telecommunications manager. © 2009 ATT Intellectual
Property. All rights reserved. ATT and the ATT logo are trademarks of ATT Intellectual Property. Apple, the Apple logo, iPod, iTunes,
and Mac are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone and Safari are trademarks of Apple Inc. All
other marks are the property of their respective owners.
Start saving today.
Ford employees retirees who purchase
iPhone 3G are eligible to receive a 20% discount
on the monthly service charge on qualified voice and data plans.*
Visit att.com/wireless/ford to sign up today.
Or, to find the ATT store closest to you, visit att.com/find-a-store.
Mention code: 73669

23. August 2010 | 21
Benefits
Health care continues to
be a rising concern for many
Americans. More than 46 million
Americans did not have health
insurance in 2009 according to
the U.S. Center for Disease
Control and Prevention.
The passage of the Patient
Protection and Affordable
Care Act (PPACA) expands
coverage to more Americans,
and in 2014 requires that people
obtain coverage.
What does this mean for Ford
employees and retirees?
Members will continue to
receive health benefits through
Ford. “We are proud to be able to
provide health benefits to those
eligible and plan to continue to do
so,” said Rick Popp, director,
Employee Benefits.
Two of the changes effective
Jan. 1, 2011, particularly affect
employees and retirees:
1. Dependents can be provided
company-sponsored health care
coverage up to age 26.
2. The value of health insurance
will be reported on your W-2 tax
form (but the amount reported is
not subject to tax).
More details regarding these
changes will be provided to
employees and retirees in open
enrollment material in the fall.
Additionally, Ford employees
and retirees can take action to
become educated consumers
making the right health choices
and health care decisions.
“Staying well, using appropriate
health care services when needed,
exercising, eating right, and
dealing effectively with challenges
enables all of us to feel better, be
healthier, and perform at our
best,” said Popp. “One key to
success is to be engaged in
improving our own health and the
health of our families by making
the right choices every day.
“Quitting smoking, starting a
daily fitness habit, getting enough
sleep, watching portion sizes,
understanding our health status,
complying with our prescribed
medications/treatments,
and asking questions of our
doctors are things we can do
to directly and immediately
address
the costs
and quality
of health
care.”
Health care reform updates
for employees and retirees
After their careers at Ford, many retirees want to keep up
with the latest news and information about Ford Motor
Company and its future.
TheBlueOvalConnectretireeoutreachprogramisagreat
waytodothat.Itprovidestimelynewsandperiodicnewsletters
directtoretirees’e-mailboxes,withoutthedelayofregularmail.
This keeps retirees in the loop and informed about the latest
from Ford – and helps them continue to be strong
ambassadors for the company.
Coming up in the next Blue Oval Connect are:
• News about new and current products
• Updates on breaking news and event promotions
• Links to important websites and “outside voices”
• Access to Ford retiree groups across the U.S.
• Money-saving discounts on goods and services
Just visit www.BlueOvalConnect.com to sign up for this
free electronic news service for Ford retirees.
Blue Oval Connect links
Ford alums with company
products, information
Important
contacts
MyFordBenefits:
www.myfordbenefits.com
401(K) accounts (TESPHE or SSIP) , FRP (Ford Retirement Plan)
Comerica Bank (Retirees Only) : 800-647-3674
Direct deposit, tax updates, address changes
Extend Health (for Salaried Retirees):
866-427-4830 or www.extendhealth.com/Ford
Assistance regarding Medicare supplemental coverage
Ford Customer Relationship Center:
800-392-3673 Product issues, dealer issues
Healthcare Carrier:
Phone number is located on the back of your ID card
National Employee Service Center (NESC):
800-248-4444 Questions about your benefits
Smith Barney (LL5+ Retirees): 877-664-FORD (3673)
www.benefitaccess.com or incencom@ford.com
UAW-Ford Retirement Board: 800-829-8833
WageWorks: 866-840-0911 www.wageworks.com
Health Reimbursement Arrangement (HRA) administration
@Ford Online:
www.at.ford.com

24. 22 | August 2010
Safety
The Future of Safety tour visited
54citiesacrossAmerica,exhibiting
Ford’s latest safety advances.
The tour made its away cross the
country stopping in Chicago, Ill.;
Boise, Idaho; Las Vegas, Nev.;
Los Angeles,Calif.;Omaha,Neb.;
Seattle,Wash.andmanymorecities.
Each events audience varied,
with nearly 2,000 people exposed
to the tour at the Adventure
Aquarium in Camden, N.J.; while
a local Boys Girls Club in San
Diego, Calif. had about 200-250
people in attendance.
Participants were able to
experience and see some of latest
Ford technologies such as
MyKey™, inflatable seat belts,
Collision Warning with Brake
Support, advanced airbags, and
Blind Spot Information System
(BLIS®) with Cross
Traffic Alert.
The tour started
in May and
wrapped at the
beginning of
August, and was
well received across
the country.
22 | August 2010
Future of Safety tour
exhibits latest technologies
22 | August 201022 | August 2010
For over 75 years Pringle has been
Central Florida’s leading builder of
custom homes for the Active Adult
lifestyle. Learn more about beautiful
Lake County, and discover why now
may be the best opportunity in
years to make your Florida dream a
reality.
Discover Your Florida Dream
For a FREE book and CD-ROM,
call toll free and request the
“Florida Dream Planning Packet”.
800.325.4471
www.pringle.com/ford
People from all
across the
country have
previewed the
latest safety
innovations
from Ford.
YES, I want 35% OFF my AARP membership.
n 1 Year/$16 Only $10 n 3 Years/$43 Only $27.95
n 5 Years/$63 Only $40.95
n Check enclosed, payable to AARP (no cash, please).
My name (please print) _____________________________________________
Address_______________________________________ Apt.___________
City______________________________ State________ Zip____________
My date of birth______/______/______
Month Day Year
Keycode: V8NAA1
Enroll or Renew your
AARP membership and get all this...
at 35% OFF for Ford Retirees.
WHAT YOU GET
4 12 month membership in AARP $16 $10
4 12 month membership for your spouse or partner Included
4 AARP The Magazine – World’s largest circulation Included
4 10 issues of The AARP Bulletin Newspaper Included
4 Access to exclusive products: health insurance, Included
dental coverage, eye care, pharmacy
4 Discounts on hotels, airlines, cruises, car rentals, Included
eyewear, home security and more
Reply by September 22, 2010 for this exclusive offer: ONLY $10
MAIL TO: AARP Membership Center
P.O. Box 93143 Long Beach, CA 90809
Call 1-888-472-6318, visit aarp.org/forddiscount, or mail the form below.

25. August 2010 | 23
Global
Ford Brazil celebrates
millionth Fiesta
Ford Brazil reached its one
millionth production milestone for
the Ford Fiesta at the company’s
Camaçari Plant in Bahia.
The Ford Fiesta is one of the
best-selling cars in Brazil and has
revolutionized the compact-car
segment, offering a distinctive
combination of design, space,
drivability, equipment and price.
“This significant volume of
production in less than eight years
on the market shows that the Fiesta
is one of the most beloved of the
country. The model is a sales
success because it meets the
customer’s taste, not only in Brazil but also in several
other Latin American markets,” says Jorge Chear
Neto, director, Marketing and Sales, Ford Brazil.
Since its launch, there have been more than
230,000 units exported to countries such as
Argentina and Mexico, representing 35 percent
of the total exported by Ford Brazil since 2003.
Ford France models
pay tribute to legendary
Ford Le Mans racers
Ford France unveiled five Focus RS
models finished to match past Ford
legends from the Le Mans 24 Hours.
Each of the cars bears the number of the previous Le Mans legends:
• Black with silver stripes – Ford Mk II – 1966 winner
• Red with white stripes – Mk IV – 1967 winner
• White with a thin blue stripe and a red border – Ford Mk IIB –
1967 entrant
• Two-tone sky blue and orange – GT40s – 1968 and 1969 winner
• Two-tone white and blue – Capri RS 2600 –1972 Touring
category winner
“We thought we had a good idea but we have been very surprised
by the level of the feedback,” said Stéphane Cesareo, manager,
Communications and Public Affairs, Ford France. “In just one week
the video of the five vehicles has been seen nearly 85,000 times
and the picture has been sent all over the world.”
Ford invests in new flexible
vehicle plant in Thailand
Ford is investing U.S. $450 million
in an all-new passenger vehicle
manufacturing plant in Rayong,
Thailand, scheduled to be completed
in 2012.
The facility will build the next-generation Ford Focus in 2012
for Thailand and other markets in the Asia Pacific region. This highly
flexible plant will be able to build a diverse range of vehicles in the future
and will follow Ford’s global model of sustainability initiatives and
environmentally responsible processes and systems.
“Today’s announcement is another important step in our aggressive
expansion in the Asia Pacific region to meet demand for our world-class
Ford products in this fast-growing region,” said Alan Mulally, president
and CEO.
Ford anniversaries reinforce
the ONE Ford message
FordAustraliaiscelebrating85yearswiththe
company,althoughFordvehicleshavebeensold
inthecountrysince1904.Australiaalsorecently
celebratedthe50thanniversaryoftheFordFalcon.
Ford of Mexico recently celebrated its 85th
anniversary. It was constituted on June 23, 1925
as the first automotive company fully established
in Mexico. Vehicles assembled by Ford in Mexico
include the Ford Fiesta, Ford Fusion and the
Lincoln MKZ.
FordOtosan,thesuccessfuljointventurebetween
HenryFordandVehbiKoç,iscelebratingits50th
anniversary.FordOtosanwasthefirst–andisstill
theonly–Turkishautocompanytoexportavehicle
toNorthAmerica,theFordTransitConnect.

26. 24 | August 201024 | August 201024 | August 2010
Back page
Thunderbird
marks anniversary
Known for its classic design
cues, the Ford Thunderbird is a
true icon for American style.
Celebrating its 55th anniversary,
nearly 300 Ford Thunderbirds
were on display in Dearborn,
Mich., commemorating the event.
Drivers came from more than
30 states and several from Canada
with Thunderbirds from every year of production on display.
“The Ford Thunderbird is one of the most iconic products in the history of the
automobile,” said Jim Farley, vice president, Global Marketing. “Each generation of the
Thunderbird had a unique personality that ushered in a new generation of breakthroughs
in design or technology.”
F-1 Truck remains
in family more than
60 years
Family cars tend to have a short life
expectancy; however, Alan Maffei’s 1949 F-1
is still going strong.
Bought new in 1949 by his grandfather, the
truck replaced an aging Model A pickup. The
F-1 was used for work on the farm or quick
runs into town.
Maffei inherited the truck after his grand-
father passed away in the 1980s. The driving
force behind his decision to restore the truck
to stock was his grandfather and parents.
Nowadays the truck mostly gets out on
drives for fun or to a local car shows;
however, according to Maffei, “Any reason
to take the truck for a drive is a good one.”
Mose Nowland celebrates
55 years at Ford
Celebrating 55 years with Ford, Mose
Nowland, motorsport engineer, wakes up
easy every morning ready for “work.”
“It’s been said before,” said Nowland. “If
you find a job you love, you will never work
another day in your life.”
Mostrecently,Nowland(picturedabove
withMarkFields,president,TheAmericas)
helpedcreateanengineforNHRAProStock
dragracing.
Nowlandhasbeenapartoftheactionfor
someofFordracing’shighestachievements.
He attended the Le Mans in 1966 -1967
and the Indy 500 in 1963, 1964 and 1965,
helping to tune the engines for victory.
“Le Mans was a terrific victory for Ford
Racing and the Ford family,” said Nowland.
“It’s been a terrific career for me.”
Picture perfect
TaylorWilkeywillbeasenioratElPasoGridley
HighSchoolinElPaso,Ill.
SherecentlypurchasedaFordFiestaatHeller
Fordwherehermother,KarenWilkeyisthe
generalmanager.
Shewassopleasedwithhercarsheposedwith
thehatchbackforherseniorphotos.
JerryMcKinsey
www.jmaxphoto.net
Quotes to
note on Ford’s
performance…
“This is one of the
most remarkable
corporate comebacks
in U.S. history.”
– Steve Forbes,
editor-in-chief, Forbes
“They have been
making all the right
moves. It’s been
impressive. They just
have an unbelievable
amount of momentum
right now.”
– Rebecca Lindland,
analyst, IHS Automotive
“After looking at
this Ford quarter –
looking at the cash
position, looking at
the capitalization
structure – I can only
marvel at witnessing
the greatest single
turnaround in American
business history.”
– Jim Cramer, host,
CNBC’s Mad Money
“Ford was in better
financial shape and
was able to weather
the storm without
federal assistance.
That’s a testament to
the hard work you all
do and the choices
this company made.”
– Barack Obama,
president, United States,
to employees at Ford’s
Chicago Assembly Plant

27. To learn more about HAP’s plans, call a HAP representative toll-free at
(800) 651-3525 or TDD (800) 956-4325
Monday through Friday, 8 a.m. to 6 p.m.
* BasedontheSummaryRatingofOverallHealthPlanQualityawardedbythefederalMedicareprogram
(2008-2009 data).
HAP Senior Plus (HMO) and Alliance Medicare PPO are health plans with a Medicare contract. Alliance
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