10 Questions for Chapter 1

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Dennis Caraan

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TOP 10 Learning Questions for Chapter 1: Defining Marketing in the 21 st Century Dennis A. Caraan, MD May 2010

1. Marketing is… an organizational function and a set of processes for creating, communicating and delivering value to _____, ,[object Object],[object Object],[object Object],[object Object],[object Object]

2. …and for managing customer relationships in ways that benefit the organization and its ___. ,[object Object],[object Object],[object Object],[object Object],[object Object]

3. The following are marketed except… ,[object Object],[object Object],[object Object],[object Object],[object Object]

4. The following are core concepts in marketing except… ,[object Object],[object Object],[object Object],[object Object],[object Object]

5. Which of the following is false? ,[object Object],[object Object],[object Object],[object Object],[object Object]

6. Which is true? ,[object Object],[object Object],[object Object],[object Object],[object Object]

7. Schools, books and magazines are examples of marketing of ,[object Object],[object Object],[object Object],[object Object],[object Object]

8. The following are examples of marketing of experiences: ,[object Object],[object Object],[object Object],[object Object],[object Object]

9. Examples of Celebrity Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]

10. Which is not an example of competition? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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