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UX Design
is a Team Sport
Wednesday, May 29, 13
Lane Halley
@thinknow
lane@carbonfive.com
Mike Wynholds
@mwynholds
mike@carbonfive.com
Wednesday, May 29, 13
What are the qualities of
happy productive teams?
Wednesday, May 29, 13
Good work comes from good teams
Trust Ownership
Creativity
Empathy
Fun
Empowerment
Flow
Communication
Productivity
Wednesday, May 29, 13
Culture
Our work at Carbon Five
Wednesday, May 29, 13
Carbon Five
Wednesday, May 29, 13
Design + Agile + Lean Startup
Design Thinking
empathy, creativity and rationality
Agile Development
self-organizing teams, quality code, iterative & incremental delivery
Lean Startup
products people want, learning experiments
Wednesday, May 29, 13
Product
Owner
Designer
Developer
Wednesday, May 29, 13
Developer
Product
Owner
Designer
Wednesday, May 29, 13
Opportunity
Statement
Wednesday, May 29, 13
People that (behavior) hate/need (problem)
Our solution solves this by (key feature)
We’ll know this works when (metrics)
Wednesday, May 29, 13
http://jsfiddle.net/thinknow/hSbU5/
Try it!
Wednesday, May 29, 13
Wireframe
Walkthrough
Wednesday, May 29, 13
wireframe walkthrough
• Collaborative design critique
• For users, clients, designers, and developers
• Print it out, post it up, stand at arms length
• Use think aloud protocol
• Document with stickies on the wireframes
Wednesday, May 29, 13
When to do it?
•At start of project
• During iteration planning
Wednesday, May 29, 13
Try it!
Wednesday, May 29, 13
developer cheat sheet
1. frame the conversation
2. acknowledge the challenge
3. act like a curious user
4. questions over comments
5. say “we” over “you” or “i”
6. participate as a creative collaborator
Wednesday, May 29, 13
Expert tips...
Wednesday, May 29, 13
1
designer:
print out and post the latest wireframes on a wall
at gallery height.
find a developer and put them at arms length
from the drawings.
Wednesday, May 29, 13
2
developer:
ask about the current state of the designs and
what kind of feedback they’re looking for.
find out if the designer is more interested in
generative or evaluative feedback.
ask “where are you at?”
Wednesday, May 29, 13
3
designer:
let the developer know about your goals for the
walkthrough.
say “i’m really interested in hearing your
thoughts on...”
Wednesday, May 29, 13
4
developer:
acknowledge the challenge.
walk through the flow, pointing where your
mouse would be.
narrate what you are thinking and doing as a
user.
“i’m trying to find out how to...”
Wednesday, May 29, 13
5
designer:
take notes on stickies.
place the stickies directly on the wireframes to
mark the location of the comment or observation.
this is a free usability test!
Wednesday, May 29, 13
6
developer:
note missing functionality or difficult technical
challenges.
ask questions about the user rather than making
statements. for instance: “how would I find a
forgotten password?” rather than “you forgot the
forgot your password screen.”
keep in mind that this is a cooperative discussion
about the design, not a judgement on the
designer.
Wednesday, May 29, 13
7
designer:
take notes and offer insights into the current
design solution.
listen, breathe, and try not to get defensive (or
think of elephants).
postpone deep or off-topic discussions.
“that’s something we’ve been really struggling
with.”
“we tried that but noticed...”
Wednesday, May 29, 13
8
developer:
suggest alternatives to any particularly
challenging engineering implications.
“what user need are we trying to address here?”
“we could try... and get a similar result with less
effort.”
“this is our main feature so it makes sense that we
spend extra time on it.”
Wednesday, May 29, 13
9
designer:
thank the developer.
incorporate feedback as appropriate.
rinse and repeat.
Wednesday, May 29, 13
Thank you!
Carbon Five
Lean UX & Agile
Development for Web
and mobile products
www.carbonfive.com
Wednesday, May 29, 13

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User Experience (UX) is a Team Sport