This presentation dives into the hows and whys of branding. It addresses some of the best practices for using social networking tools like LinkedIn, Facebook, Twitter and Google+ to help disperse brand awareness, attract customers, cultivate a community of supporters and like-minded thinkers.
Not only are you building your company’s brand, you are also building valuable skills- all before you head out the door to work! (In 1 hour or less a day!)
1. Breakfast
of
Champions
Social Media and Branding
2. OVERVIEW
• Five Brand Identity questions
• Tricks for leveraging LinkedIn, Twitter,
Facebook and other social media tools
• The Good, the Bad and the Ugly of Social
Media
• Maximize your time online
5. • Shared interests
• Movers & Shakers
• Hope to meet
• Smart or interesting
• Doing it right
6. Have A Plan
Who is your audience?
What are their problems?
How will you
know… what you are
doing is
working?
7.
8. Monitor “You”
• Can you be found? (use “your name”)
• What comes up? Start fixing today by pushing
“right” content
• Set “Google Alerts” for on-going monitoring
10. Increase Your Digital Footprint
• Google profile
• LinkedIn profile
• presentations, documents,
videos
• Website or blog
• Comment on blogs, LinkedIn
groups, Q&A
• Photo sharing
• Social Profiles
• Facebook, Twitter, Google+
11. Branding
• What do you want to be known for?
• How do you want to be perceived?
• What image are you trying to create?
• What problems do you solve?
• How do you make others feel?
23. Which invitation would you accept?
Build Connections
How to Find People?
Search People
Use LinkedIn’s People You
May Know
Ask fellow group member
Personalize EVERY
message
Invite co-workers
Invite past colleagues
Invite new people you
meet
26. Other Ways to Use LinkedIn
• Follow companies
• Create events
• Submit and answer questions
• Run a poll
• Keep up with news and network updates
27. Tweet: Status update, “What’s happening” in
140 characters
RT: Retweet, sharing someone else’s tweet
@: Indicates to or from
DM: Direct message, like an email (must
follow each other)
http://goo.gl/VfzzT Shortened URL
#: Hash tag is a special way of “tagging”
27
28. • Give credit to source
• Always be professional & positive
• You don’t have to follow everyone who follows
you
• Keep settings public
• Be present
– ¼ = industry related
– ¼ = occupation/company
– ¼ = promoting others (city, assoc.)
– ¼ = you (dialog or posts/slides/etc.)
31. • Know that nothing is ever really “private”
• Establish a policy of who you'll accept
• Keep it clean and not too personal
• Participate in group pages
http://thenextweb.com/facebook/2012/02/01/facebook-has-845-million-monthly-users-and-other-interesting-s-1-facts/
32.
33. Uses Google profile information
Stream of conversation shown like Facebook
Follow/add anyone to circles like Twitter
34.
35. Other Social Media Outlets
• Video can be educational
• Interview experts or past
customers
• Document a case study
• Creatively show expertise,
testimonials, and
knowledge in a slideshow.
• Video is HOT and Google
loves YouTube
36.
37. Who Is Watching?
• Be aware of who your friends, connections
and contact are.
• Know about the privacy settings
for all your accounts.
38.
39.
40.
41. • Use 1 hour
increment
(max)
• Use tools to
schedule
• Buffer
• Tweetdeck
or
Hootsuite
• Turn off email
alerts