The employment landscape has changed dramatically over the past several years. It isn’t enough to be a good individual contributor. People have to know what you can do. Whether you are employed, unemployed, looking for contracting assignments or just graduating, you will need to market yourself. It is up to you to manage your personal reputation and luckily there are tools today that make this easier than ever. In this presentation you will benefit by: Understanding the importance of having the right online presence and how to get started Learning how to create a strategy for using social networks to distribute your message How to purposefully grow your network by using LinkedIn, Twitter, Facebook, Google Plus and blogs.

1. Easy Steps to Create Your Online
Reputation

3. Know Yourself!

4. What are you passionate about?

5. What makes you the BEST?

6. • Ask friend
s, family,
coworkers, c
olleagues
• Review pe
rformance r
• Review cu eviews
stomer testi
or letters of monials
thanks
• Review re
commendat
ions

7. What problem do you solve?
What do you do?

8. What are your personal characteristics?

9. Who is your target?
• Company?
• Industry?
• Department?
• Customers?
Who will benefit from your service?

10. Value Proposition
I help____________________________
(target audience)
by ______________________________
(personality trait)
_________________________________
(problem you solve)

11. What is your unique promise of value?
How do you
What problem meet/exceed How do you make
to do you solve? needs? a difference in the
world?
• Price • Access • Style
• Time • Security
• Benefit
• Convenience • Emotion
• • Ethics • Effort
Functionality
• Originality • Reputation • Ease

12. • Clear –
be clear about who you are and who you
are not.
• Consistent –
share across all communications vehicles.
• Constant –
always be visible to your target audience.

13. Hub
Hubs and Feeds

14. Build It!

15. Brandyourself.com 2012

16. Would you rather see this…

17. Or this…

19. Constantly grow your network
Engage in Discussions
Nurture your network

20. A Rocking Company Page

22. Hint: Blogs act very much
like websites and could be
used as a Hub. (hint, hint)

25. Zerply.com

26. Flavors.me

27. About.me

28. • Comment on popular blogs
• Comment on Open LinkedIn groups
• Write an Amazon book review
• Become active on Twitter or
Google+

29. Holy Cow!
How Much Time Does this Take?
30 minutes each day
– Participate in discussions on LinkedIn
– Comment on one blog post per week
– Share interesting industry news
– Add new people

30. Time Saving Tools
Monitoring Tools