1. Tourism In Australia

2. Economy by tourism
• Tourism is an important industry for the
Australian economy. In the financial year
2010/11, the tourism industry represented 2.5%
of Australia's GDP at a value of approximately
A$35 billion to the national economy.
• There were 6.1 million visitor arrivals for year
ending November 2012, an increase of 3.7 per
cent relative to the previous year.
• Domestic tourism is a significant part of the
tourism industry, and was responsible for 73% of
the total direct tourism GDP.

3. Trends of Tourism
• The Australian Government released the 2020
Tourism Industry Potential on 15 November
2010, and estimates the Australian tourism
industry to be worth up to $140 billion in
overnight expenditure .

4. Trends of Tourism
• Australia's tourism growth was supported by
increased consumption up 4.4% over the
previous year, largely due to an increase in the
number of visitors from overseas.
• Domestic tourism consumption grew at up
2.1%

5. International tourism campaigns
• Advertising campaign featuring actor Paul Hogan
telling American tourists "I'll slip an extra shrimp on
the barbie for you", or its cheeky side in 1980
• “No Leave No Life” campaign was launched in March
2009 by the Federal Minister for Tourism
• Latest consumer campaign “There’s Nothing Like
Australia” invites Australians to share their favorite
Australian place or experience with the world.

6. Popular Australian destination
• Coastal cities of Sydney
• Coastal cities of Melbourne
• Queensland

7. Popular Australian destination
• The Gold Coast
• The world's largest the Great
Barrier Reef
• Uluru
• Tasmanian wilderness
• The unique Australian wildlife