The document discusses the concept of a movement and what is needed to start one. It states that a movement is when many people feel connected and energized to work towards something better. Movements are thrilling and easier than ever to create using online tools. However, what is often missing is leadership to transform a shared interest into a goal, provide the tools for better communication, and help the movement grow. Great leaders empower groups to communicate and make connections with each other, which allows a movement to take off when ideas are shared and people support each other in enacting change.