Richard Bransons 9 biggest business failures. The biggest thing holding them back from achieving success like Branson is a fear of failure.

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INTRO

2. Richard Branson’s 9 Biggest
Business Failures

3. So here are some of Richard Branson
failures you probably didn’t know
about
Virgin Brides – Struggled To Compete
Virgin Cola – Most Publicised Failure
Virgin Clothing – Big Losses
Virgin Vodka – Success Isn’t Guaranteed

4. Virginware – All Lingerie Liquidated
Virgin Cars – Didn’t live up to promise
Virgin Vie – £21 million written off
Virgin Megastores – Open Too Long
Virgin Digital – Couldn’t Stand Up to
Apple’s iPod

5. #1 Virgin Cola – Most
Publicised Failure
Virgin Cola was probably the most highly
publicised of Virgin’s failed businesses, and
also Branson’s favorite failures.

6. #2 Virgin Brides – Struggled To
Compete
Virgin Brides was a
company specialising in
weddings and bridal
wear and Branson
launched its first store in
1996 by shaving his
beard and wearing a
wedding dress.
Suffering losses and
struggling to compete
with the highly
competitive bridal
market, the company

7. #3 Virgin Clothing – Big Losses
Virgin Clothing
was a line of
men’s and
women’s clothing,
footwear and
accessories
specifically aimed
at the younger
18-35 aged
market.

8. #4 Virgin Vodka – Success Isn’t
Guaranteed
Like Virgin Cola,
Virgin Vodka had
very little monetary
and commercial
success. Showing
that success in one
market, doesn’t
guarantee success in
all markets.

9. #5 Virginware – All Lingerie
Liquidated
Virginware took its
final breaths with a
liquidation sale of
35,000 pairs of
Virgin-branded bras
and G-strings
before all websites
and stores
disappeared from

10. #6: Virgin Cars – Didn’t Live up to
Promise
Predicted and Promoted
that the company would
sell 24,000 cars in its
first year, however the
company only managed
to sell 2,000 not even
10% of forecasted sales.

11. #7: Virgin Vie – £21 Million
Written off
The Virgin Cosmetics Company was a line of
cosmetics and toiletries founded in 1997 and
sold through a number of different channels.
Online
In Virgin stores
Home parties

12. #8: Virgin Megastores – Open Too
Long
Virgin Megastores lived a long life. Opening in
1992, these stores where flagships of the Virgin
brand but finally couldn’t challenge the impact of
the rising digital music market

13. Branson wasn’t going to sit
idle with the iPod and
iTunes doing so well in a
market he had once
dominated. The rise of
Apple’s iPods and iTunes
meant that Virgin’s device
suddenly looked out of date
before we had even
#9: Virgin Digital – Couldn’t
Stand Up to Apple’s iPod

14. Failure is not something to fear. It’s
normal and no-one is immune to it – not
even Sir Richard Branson

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Carl Taylor

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