Presentation at Campus Party Mexico in Nov´09

1. Geek is Good Innovation in the Networked Society TELEFÓNICA I+DOctober 17th, 2008

3. PhD in Computer Engineering at the Universidad Politécnica de Cataluña

4. Postgrad studies at Stanford Business School

5. CEO, CTO and CXX in several software companies

6. Awarded this year with the “II PremioNacional a la TrayectoriaProfesional del Ingeniero en Informática”

8. Your petsisa Pleo

10. But not any kind of geek: I’m a social networked geek Social Media 750+ Friends 730+ Contacts http://facebook.com/carlosdomingo http://es.linkedin.com/in/carlosdomingo It’s not only about being present, its about being active. In terms of MalcomGladwell (“The tipping point”), is being a mix between a Connector, a Maven (information brokers) and a Salesman Now microblogging (before blogging) 900+ followers 350+ following A blog called "Un poco de todo” that started in 2005 but have not updated in one year http://twitter.com/unpocodetodo http://www.unpocodetodo.com

11. Real life example: my birthday two years ago

12. And last but not least: I’m a social Telefonica’s geek Executive (hard to believe but true) In 2006, I was headhunted to be the director of Internet and Multimedia in Telefonica I+D and run the Barcelona center “Carlos, I’m your father” It is one of the many steps Telefónica is taking in order to promote innovation

13. ... And it is not coincidental, because particularly in this time of crisis Innovation seems to be sooo necessary(*) ... And networked (society) based innovation has a lot to say about this “Greed is Good” “Geek is Good” (*) And overall a good savings management 

14. So, what a socialTelefonica’sgeek executive can do: facilitate the harnessing of the benefits that networked (social) Innovation provides at different levels Share Everything Conversation Culture & Organization Co-Creation & Crowdsourcing Innovation Networks

16. We all communicate by email, mobile, Web conferencing/video…

17. In times of the Web2.0 all share, all can feed from other interesting and useful peers,

18. it is possible to get the information faster,

19. to work remotely but together

20. It is very easy to be updated and to have more sources of reference,

21. Access to (long-tail) contentImpact & Innovation 13 hours of uploaded video each minute 2,8 million geotagged pictures during October (*) Taken from “El Jueves”, if you like it buy it

23. New sources for internetworking, making contacts and finding desired profiles

24. New ways of working, distance (in space and time) are shorter and time for doing things is reduced too

25. “Virtual Coffe Machine” Effect>370 MM users +60% Y/Y growth Den of healthy Autocriticism Impact & Innovation

27. Blogs, wikis and now microblogs!!!!

28. ... It is also a cultural change, the process of speak out loud in order for the rest to comment, understand and being informed350+ users in Yammer in less than a month

30. Consumers willingness to participate: prosumer

31. Crowdsourcingand co-creation

32. Now, companies can co-create with the user

33. Wisdom of the CrowdsFrom March´08To July´08more than 500 Apps Prosumers Networked Customers Paradigm Change More than 2.5Million articles (English Version)9,25 Millions (combined) Web 2.0 A story of co-creation for a video with more than 15 million of downloads

34. Co-creation Understand the power of “US” empowering various initiatives in order to foster and to harness co-creation: Litmus, Open Movil Forum,...and now Movistar Developers Community Not only with the users and the developers community but also with our own employees Idea marketplace allows any employee to propose an idea for a new business opportunity Living Labs http://developers.movistar.com.mx/ http://www.morfeo-project.org/

35. Innovation NetworksA special corporate side of co-creation based on open innovation “Network Innovation” Old World In a more “formal” way, co-creation is leveraged inside companies through the innovation networks, built ad-hoc to address a project, product or particular problem. It is the assumption that in this complex world closed innovation is the hard way <10% of innovation from outside Scope 50% of our innovations form outside “Proudly found elsewhere” Across the board …Cooked, Disruptive, CommercialProducts and technologies Focus Mostly technologyleads that we reducedto practice Pay for and owneverything Risk/Reward Shared Organisation Manage Know-How and Know-Who Manage know-how Intellectual Property Take-out where appropriate Keep it inside Den of healthy Autocriticism (*) (*) Came on, you know it’s Scott Adam’s DILBERTtm

36. Innovation NetworksInside Telefónica Venture Capital Startups and SMEs Large Corporations

39. With less ambitious target, networked innovation ask for a change of cultureTo take full advantage of the Networked Society and the Networked innovation is not enough to have tools and use them (*) (*) You really need to read this!

40. Organization Inside Telefónica Telefónica I+D has now the mission to be the spearhead on a cultural change inside Telefónica... Some interesting projects has been launched not only for Telefonica I+D Ambassadors for Innovation HHRR Initiatives Mejores Proyectos Innovadores Patenta Idealab Patenta Emprendedores

44. To prepare the ground for Digital Avatars (*) Besides what has been told before, of course

45. Negative Impact of these new wave of Innovation: Digital Divide Differences between digital types could be applied to Working Environments Geek or Digital Natives could be stopped by Bosses that are Digital Inmigrants or ,even worse, Digital Aliens to them In the same way, Networked society has to face an important challenge: Find a real way of innovation that erode the growing digital divide between immigrants, aliens and natives but even more important with avatars

46. At last, it ends: Key Takeaways To innovate in the networked society, you need to think how your organization needs to evolve along these five axis: Share all Conversation Cocreation Innovation networks Organization Being a geek is good in a networked society, get out of the closet and let your company know… But mind the digital immigrants and avoid the digital aliens