How we can use big data on our smartphones to shop healthier. Carlos Dominguez, SVP of Cisco Systems At "Mission Control" The Human Face of Big Data event with photographer Rick Smolan. NYC in October 2012

1. Presence P3 - Presence/Preference/Privacy
Location Based Service

2. Presence P3 - Presence/Preference/Privacy
Location Based Service

3. P3 - Presence/Preference/Privacy
Launch
Health Assistant
Health Application
Access Health
Record
Secure Encrypted
Access
Excercise File
Nike Fuelband
Exercise - 92%
Calories - 1100
Target - 1450

4. P3 - Presence/Preference/Privacy
Launch
Health Assistant
Health Application
Access Health
Record
Secure Encrypted
Access
Excercise File
Nike Fuelband
Exercise - 92%
Calories - 1100
Target - 1450 Launch
Augmented
Reality
Application

6. GOOD

7. GOOD
APPLE
0% CHOLESTEROL
CLICK HERE
NUTRITIONAL INFO
ADD TO
CART
PRESS
HERE

8. GOOD

9. GOOD
BROCCOLI
0% CHOLESTEROL
CLICK HERE
NUTRITIONAL INFO
ADD TO
CART
PRESS
HERE

10. SORRY

11. SORRY
K-TOOS COOKIES
EXCEEDS
LIMITS
SUGGEST
ALTERNATIVES?

12. SORRY

13. SORRY
LONGBOARD
BEER
ALCOHOL
NOT SUGGESTED
WITH MEDS
I KNOW YOU
HATE ME

14. 3
SUMMARY OBSERVATION
1. Big data - Infancy
2. Not all data is created equal
3. Wisdom impacts outcomes