This document provides essential elements and rules for website design. It discusses the importance of immediate impact, simplicity, using the Z pattern to guide the user's eyes, clear font and color choices, and answering the question being sought. Other tips include considering the user's browser, avoiding plugins like Flash, including clear contact information, thoroughly proofreading, and paying attention to page speed. The document emphasizes the importance of usability and providing a positive user experience.

1. Essentials of
Website Design
Michael Carnell - Director
The Palmetto Technology Hub
On Twitter At
@carnellm and @scpath

2. The Essential Elements
1. Immediate Impact
2. Simplicity
3. The Z Pattern
4. Clear font and color choices
5. Answer the Question -
What are you looking for?

3. Immediate Impact

4. Simplicity

5. The Z Pattern

6. Clear Font Choices

7. Answer The Question!

8. Not So Good....

9. Why?

10. It Hurts!

11. Colors? Motion?

12. You Can Break Rules

13. But Not Too Many

14. But Be Careful ....

15. Let’s Help Them!

16. Rules for the New Age

17. The Rest of the Top 10
Consider your visitor’s browser
No Flash or other restrictive plugins
Clear, easy-to-find contact information
Proofread, proofread, proofread
Pay attention to speed

18. Consider The Browser
Resolution
Capabilities
Platform

19. No Flash! Please ...
Is usually mis-used (PSU)
Does not display on iPads and
many other devices
Can be done with HTML
Has actually been
discontinued for all mobile
platforms!

20. Contact Information
Easy to find
Multiple methods
of contact
If we had a physical
location we would
have a map too.

21. Proofread and Again
Have someone else check your
spelling and grammar
Especially check your contact
information
Professionals look
professional
Check all your links too

22. Pay Attention To Speed
Images add interest, but too many or too
big will slow down a page (January
PATH training!)
Tools to let you see what is slowing down
your page http://tools.pingdom.com/fpt/
Think about yourself - do you stay on a
site that is too slow

23. Thanks For Coming!

24. Michael Carnell
Michael@MichaelCarnell.com
Twitter @carnellm
www.DesignTechWeb.com

25. Palmetto Technology Hub
www.PalmettoTechnologyHub.org
Please sign up for our monthly newsletter
Put in helpdesk tickets
for your needs
Free training EVERY
month!
April 10 is on Email Newsletters by Holly Fisher
Please register soon!