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Why Pay-Per-Click is Crucial to Your Search Engine Marketing Strategy (…and 10 Major Tricks you might be missing) Jackie Hole – Think Visibility Presentation – March 2011
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Meet the Team
What is PPC? (For the newbies out there)
Sponsored listings (PPC)
Organic listings (SEO)
[object Object],[object Object],[object Object],[object Object],[object Object],PPC – a quick overview for the beginners
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PPC – a quick overview for the beginners
Why should you use PPC?
[object Object],+ = PPC – why you should be using it
[object Object],PPC – why you should be using it
[object Object],PPC – why you should be using it
[object Object],# 1 in Google? PPC – why you should be using it
[object Object],PPC – why you should be using it
[object Object],PPC – why you should be using it
[object Object],Single Web Page Page A Page B PPC – why you should be using it
[object Object],PPC – why you should be using it
Yet with all this control many business fail to get the best out of their PPC campaigns Why?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],This can result in Why do so many PPC Campaigns Fail ? PPC – why campaigns fail
So how can we improve?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PPC fail?
#1 Better Planning & Structure
[object Object],the more thought and planning you do up front,  the less time you will spend correcting in the end. Improve your PPC #1 Better Planning : Better Structure
Improve your PPC #1 Better Planning : Better Structure Account Structure Structure your account effectively – but don’t take it literally… name your ad groups!
[object Object],[object Object],[object Object],Improve your PPC #1 Better Planning : Better Structure
[object Object],[object Object],[object Object],Improve your PPC #1 Better Planning : Better Structure
#2 Switch off Defaults
[object Object],[object Object],[object Object],Improve your PPC #2 Switch off Defaults
[object Object],[object Object],Improve your PPC #2 Switch off Defaults
#3 Separate the Networks
[object Object],[object Object],search display Improve your PPC #3 Separate the networks
[object Object],Improve your PPC #3 Separate the networks
#4 Use Tools
[object Object],Improve your PPC #4 Use Tools
[object Object],Email  [email_address]  for a free copy Improve your PPC #4 Use Tools
[object Object],Improve your PPC #4 Use Tools
# 5 work on your CTR
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Improve your PPC #5 work on your CTR
[object Object],[object Object],Improve your PPC #5 work on your CTR
# 6 Use a Privacy Policy
[object Object],[object Object],Improve your PPC #6 Use a privacy policy
# 7 Effective Keyword Matching
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Improve your PPC #7 Effective keyword matching
# 8 Don’t tax the system
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Improve your PPC #8 Don’t tax the system!
[object Object],[object Object],= Improve your PPC #8 Don’t tax the system! £10 a day 12 Ad groups 500 keywords 24 hours a day
# 9 Try out New Features
[object Object],Show ads to users who have previously visited your website Improve your PPC #9 Try out new features
[object Object],Maintain control of your keyword list Improve your PPC #9 Try out new features
# 10 Test EVERYTHING
[object Object],Single Web Page Page A Page B Improve your PPC #10 Test Everything
[object Object],[object Object],[object Object],Improve your PPC #10 Test Everything
[object Object],[object Object],Improve your PPC #10 Test Everything
Takeaways?
[object Object],[object Object],[object Object],[object Object],Improve your PPC #10 Test Everything
If you are spending more in man hours and budget than it might cost you to hire a professional… Improve your PPC #10 Test Everything
Time to get help?   www.carnivalcreative.com email: info@carnivalcreative.com @carnivalagency @jackiehole Tel: +44 (0) 113 815 3301 PPC Management & Training

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Think Visibility March 2011 PPC Presentation by Jackie Hole Carnival Creative Ltd