The 5 secrets of success for SMEs to compete with brands: create customer engagment and differentiate from the competition

1. Secrets of success
for SMEs
LoyalNaturally
5Top Tips

2. Can a small business compete in
today’s on-line, brand-centric world?
What are the main top tips for SMEs
Where are small businesses failing to
take opportunities?
LoyalNaturally
Secrets of success for SMEs …..

3. Naturally Loyal
1.Know Your
customers
•Love your customers
•Define who they are
•Build a relationship
•What’s important

4. Naturally Loyal
2.Make it
Personal
•Engage
– before – during - after
•Listen
•Add some GLUE

5. Naturally Loyal
G.L.U.E.
Give
Little
Unexpected
Extras

6. Naturally Loyal
3.Think Long
Term
•Last impressions
•Mementos
•Stay on their radar….
– Out of sight is out of mind

7. Naturally Loyal
4.Define your
USP
•Appeal to your market
•Solve their problems
•

8. Naturally Loyal
Wow
Do
Something
Different
Whattouch of magic can you add to make it truly memorable?

9. Naturally Loyal
5.Don’t do it
alone
•Find Joint Venture Partners
•Support one another
•Learn from competitors
•Invest in your team

10. Naturally Loyal
5 secrets of
success....
1. Know your customer
2. Make it Personal
3. Think long term
4. Define your USP
5. Don’t do it alone

11. Caroline Cooper
07887 540914
caroline@naturallyloyal.com
www.naturallyloyal.com/21ways
LoyalNaturally