Digipacks are a type of CD packaging made from heavy paper or cardboard. They open like a book with three sections - one for each side that opens to the left and right, and the center holding the CD. Digipacks were created by MeadWestvaco but became a generic term for this soft packaging style. Bands like using them for their design flexibility and aesthetic appeal.

2. DIGIPACK
What are digipacks?
- Digipacks are a type of CD packaging made out of card stock or
other heavy paper/cardboard material.
- They can flip open like a book or have three parts. One portion of
the packaging opens to the right and one to the left, with the CD in
the center portion.
- Digipacks were first created by MeadWestvaco, and their product is
trademarked. However, as the format became more popular and
began to be used by more manufacturers, the generic "digipack"
came to be used to describe all soft CD packaging.
- Many bands and labels like to use them for aesthetic reasons. The
three section digipack sleeves opens up more design options
because there is more room.

3. ARTIC MONKEYS
(Whatever people say I am, that’s what I am not)
FRONT
COVER
- The cover image on this CD is of a man smoking a
cigarette. Its in black and white which elevates a
simplistic and plain feel to the CD. This could be to
represent the band ‘artic monkeys’ as everyday
people who do everyday things; eg; smoking
cigarettes. Furthermore, it could represent a ‘bad
boy’ stereotype of the band members and their
music.
- The band name is presented in the top left hand
corner of the front cover and follows the prominent
colour scheme. This is effective in grabbing the
audiences attention because it stands out. The font
style however contrasts with the style of music
played throughout their CD; a harsher font style
would have been more appropriate oppose to the
playful swirly font chosen.
- This front cover revels very little detail compared to
other bands, all that is reveled is the band name
and an image of someone who we believe is in the
band. This leaves the audience intrigued as it
evokes a sense of mystery.
- The use of the cigarette prop highlights the genre of
this cd. Also becomes an easy way to work out the
target audience age through the recklessness of the
cigarette he is holding.

4. ARTIC
MONKEYS
(Whatever people say I am, that’s what I am not)
BACK
COVER
- On the back cover, we have a matching colour
theme going on to attract the audience further. This
also portrays a professional look on the digipack as
the theme is the same.
- Furthermore, the cigarette links in with the cigarette
on the front cover, carrying on the everyday life
message.
- The same man is photographed, however this time
he appears down or upset as his head is in his
hands. – The character on the front is perceived as
a confident young lad who doesn’t care what people
think of him, however the character on the back
could show how he feels on the inside. Highlighting
how you can never be sure how someone is feeling
because they hide it all with how they hold
themselves. These two images could link in with the
title of this album ‘Whatever people say I am, that’s
what I am not’
- Also, the back cover lists the songs within the
album that could potentially link in with the scene –
‘dancing shoes’ and ‘I bet you look good on the
dance floor’ relating to the scene of the nightclub or
pub.
- There's a barcode on the back which is a

5. ARTIC
MONKEYS
(Whatever people say I am, that’s what I am not)
CD COVER
- The design on the CD cover carries on featuring
cigarettes, highlighting the genre and target
audience age.
- The colour scheme has continued on as well to
keep the continuity with the rest of the digipack,
making it look professional.
- The booklet inside this album is filled with coloured
photographs of everyday people. For example, a
man looking puzzled on the left and a group inside a
cab eating a takeaway on the right.
- All the images are not as they appear, which links in
with the title of the album. We see images of people
however we don’t know anything about there current
situation. Each of the faces evoke a feeling of
sadness or worry which makes the audience think
there’s something more harrowing going on within
their lives.
Album Booklet