Gary Kayye talks to Carolina PRSSA about social media and it's impact on the future of Public Relations

1. SOCIAL MEDIA:
THE ULTIMATE PR WEAPON
Gary Kayye
@gkayye kayye@email.unc.edu gary@ravepubs.com
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3. SURPRISES?
•Facebook Tops Google in in Internet traffic...
•TV advertising, statistically, has positive ROI only 18% of the time
•78% of people trust peer recommendation more than advertising
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4. ISN’T FACEBOOK A
PEER-TO-PEER
NETWORK?
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5. AND, WHAT’S
TWITTER?
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7. WHO DOES
CORPORATE
COMMUNICATIONS?
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8. PR
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9. STILL THINK
has gone from 0% of
TWITTER IS •
Marketing Budget for Social Media in
STUPID? 2007 to 25% in 2010
•Naked says 85% of new customers
come from Social Media
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10. SOCIAL MEDIA IS...
...THE FUTURE OF PR
•True Communications: ...a community of users
(not of websites)
•Your clients, vendors, employers and users will
be using it...
a marketing AND communications
•It’s
revolution you’re actually living through
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11. EMERGING MARKET
News
Publishing
Advertising
Broadcasting
Communications
Collaboration
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12. NOW VS. FUTURE
•Facebook: Not just personal...
•Twitter: Real-time micro-blogging, trends, news, specials,
marketing warfare, location-based advertising
•YouTube: Not just for entertainment - education, certification,
documentation, marketing integration
•LinkedIn: Not just for job seekers...
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13. WHAT SHOULD
YOU DO?
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14. MANAGE YOUR ONLINE
REPUTATION - NOW!!!
•Clean-up Facebook: Opinions???
•Consider Twitter as an opportunity to BRAND
YOURSELF: Tweet and Re-Tweet stuff you have a personal
and professional passion for
•YouTube: Be careful on Fall and Spring Break...
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15. MY CLASSES:
>SPRING 2011: NEW MEDIA TECH &
IT’S IMPACT ON THE FUTURE OF
ADVERTISING, MARKETING AND PR
>FALL 2011: THE BRANDING OF ME
Gary Kayye
@nmtifamp @brandingofme
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