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social media




                         @carolinebeavon


what is social media
a series of online tools that let people communicate and share content
most well known - Facebook
Myspace was big a few years ago
twitter is smaller but stil important

now fully integrated into corporate marketing strategy ... companies use these.
why social media?

          its where your audience are

          it acts as a mailing list

          its a new way to communicate

          it gives your company a human voice

          your followers will promote you by sharing




its where your audience are
66% of brits are on Facebook
16% on twitter
they have become, for many, an acceptable form of interaction

it acts as a mailing list
if people follow you on twitter or facebook they will receive your
updates ...

its a new way to communicate
as the public can easily resond and share your updates - they are
more likley to do so

it gives your company a human voice
we respond to people better than company names or buildings
so giving your company a human face online can head off all kinds
of issues
London Midlands trains have people who monitor twitter and
respond to complaints and issues strai8ghty away
heads off issues
plus they use it to spread the word about delays

your followers will promote you by sharing
if a follower likes your content - they can easilyshare it to their
friends - free promotion
mentioned facebook and twitter
so many other social networks - niche ones, ones for video, audio pictures ...
MICROBLOGGING




      facebook
      twitter




focus on the big ones
Facebook - 66% of brits are on Facebook
Twitter 16% - a lot of media types.

How do they work

accessed through website, phone app or desktop program

Facebook - pages vs profiles
what this means for followers and friends

Twitter
a lot of people tweeting all over the world
you cant read the public stream - it just updates too quickly and would be
like trying to listen to every conversation at a party

instead you create your world within that conversation

> search
> follow people that interest you
> have conversations
> send private messages
> follow hashtags

a way of accessing stories

So how this can help you promote your work

> search for people that are interested in oxfam
> have conversations with supporters
> develop and promote hashtags to promote your events or campaigns
> use current hashtags top get involved in the conversation
MICROBLOGGING




      facebook
      twitter




focus on the big ones
Facebook - 66% of brits are on Facebook
Twitter 16% - a lot of media types.

How do they work

accessed through website, phone app or desktop program

Facebook - pages vs profiles
what this means for followers and friends


Twitter
a lot of people tweeting all over the world
you cant read the public stream - it just updates too quickly and would be
like trying to listen to every conversation at a party

instead you create your world within that conversation
> search
> follow people that interest you
> have conversations
> send private messages
> follow hashtags

a way of accessing stories

So how this can help you promote your work

> search for people that are interested in oxfam
> have conversations with supporters
> develop and promote hashtags to promote your events or campaigns
> use current hashtags top get involved in the conversation

you can mention people in tweets so they see the message ,, ,and may share it (eg
AGe Uk example)
contacts
●you
●colleagues
●friends / family
●people/organisations you've worked with
●local reporters / newspapers / bloggers
●other branches/national
●other charities
●mailing lists
●promotional material
●social media search

 remember - its not about big numbers
content
special events
advertise event / invite people
commentary on whats happening
comment on news stories
special people you meet

day to day
what your job involves - some people care!
updates on projects / fundraising totals
roles in the office
funny things that happen

THINK - is it interesting or useful?
conversation
needs to be ongoing - not once a week

listen - don't just broadcast

start discussions

respond to people - even just a thank you!

Try not to cross-post (same on Twitter and FB)
tech and tools
To update:

laptop w/internet connection
mobile phone

To listen:

email notifications
mobile notifications
Boxcar (monitors email, Twitter and Facebook)
Oxfam   social media & blogging
VIDEO



        Youtube
        Vimeo
IMAGES/PICTURES

Flickr
Instagram
Pinterest
Polyvore
audio / MUSIC



  aUDIOBOO
sOUNDCLOUD
    LAST.FM
    Spotify
Linkedin
locational


  Foursquare
  Facebook places
  Yelp
BLOGGING

More on this in the next session




Wordpress
Blogger
Posterous
Tumblr
Oxfam   social media & blogging
any questions?
What is a blog?




comes frolm web log
started out in mid 90s as an online public diary for techie types to talk about their work

evolved over time and became a way for people to talk about their lives, their niche
interests

then they became corporate
as social media grew - companies realised that the public liked the human insight .. .
conversational style and relaxed - not hard messages


blogs for all kinds of subjects - sport, politics. music and local areas
hyperlocal bloggers - people who cover a very small geographic area - ie Jewellery
Quarter or Digbeth

style: depends - some are formal (newspaper style) others are more casual
a blog post - can be as long or as short as you want - could be a few lines, could be
pages long
(more on style in a sec)
why blog?

            shows your organisation is human

            more casual than a official website

            feels "behind the scenes" - privileged

            lets you show your expertise in your field

            gives you more space to explain

            its free




comes frolm web log
started out as an online public diary for techie types to talk about their work

evolved over time and became a way for people to talk about their lives, their niche
interests

then they became corporate
as social media grew - companies realised that the public liked the human insight .. .
conversational style and relaxed - not hard messages
blogging platforms
Tumblr




         web
         mobile
Wordpress
blogging content
time specific
things happening in your organisation
events
world events
reports / studies / research

not time specific
what your job involves - some people care!
updates on projects / fundraising totals
roles in the office
funny/interesting things that happen
a day in the life of ...

THINK - is it interesting/useful?
blogging content

●   text
●   video
●   audio
●   pictures
●   links (with a paragraph discussing)
●   statistics / charts / graphs
●   scan reports and let people download
tips and tricks

●   spread the word
●   invite guest bloggers
●   link to other posts/bloggers
●   write no more than you need to
●   stock pile / schedule posts
●   monitor feedback / comments
●   don't over-commit
PODCASTING



                aUDIOBOO
              sOUNDCLOUD




audio blogging

could be a one off piece of audio - an interview, an audio guide, a set of instructions
could be a regular podcast .. in the same way blogs are casual forms of newspapers /
websites
so podcasts are casual forms of programmes ...
a nice way to connect with your audence
VODCASTING



                          Youtube
                          Vimeo




vodcasting .. .anyone can vodcast nowadays
all you need is a mobile phone or a webcam
plan what your going to say and just say it
upload the video to youtube
any questions?

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Oxfam social media & blogging

  • 1. social media @carolinebeavon what is social media a series of online tools that let people communicate and share content most well known - Facebook Myspace was big a few years ago twitter is smaller but stil important now fully integrated into corporate marketing strategy ... companies use these.
  • 2. why social media? its where your audience are it acts as a mailing list its a new way to communicate it gives your company a human voice your followers will promote you by sharing its where your audience are 66% of brits are on Facebook 16% on twitter they have become, for many, an acceptable form of interaction it acts as a mailing list if people follow you on twitter or facebook they will receive your updates ... its a new way to communicate as the public can easily resond and share your updates - they are more likley to do so it gives your company a human voice we respond to people better than company names or buildings so giving your company a human face online can head off all kinds of issues
  • 3. London Midlands trains have people who monitor twitter and respond to complaints and issues strai8ghty away heads off issues plus they use it to spread the word about delays your followers will promote you by sharing if a follower likes your content - they can easilyshare it to their friends - free promotion
  • 4. mentioned facebook and twitter so many other social networks - niche ones, ones for video, audio pictures ...
  • 5. MICROBLOGGING facebook twitter focus on the big ones Facebook - 66% of brits are on Facebook Twitter 16% - a lot of media types. How do they work accessed through website, phone app or desktop program Facebook - pages vs profiles what this means for followers and friends Twitter a lot of people tweeting all over the world you cant read the public stream - it just updates too quickly and would be like trying to listen to every conversation at a party instead you create your world within that conversation > search
  • 6. > follow people that interest you > have conversations > send private messages > follow hashtags a way of accessing stories So how this can help you promote your work > search for people that are interested in oxfam > have conversations with supporters > develop and promote hashtags to promote your events or campaigns > use current hashtags top get involved in the conversation
  • 7. MICROBLOGGING facebook twitter focus on the big ones Facebook - 66% of brits are on Facebook Twitter 16% - a lot of media types. How do they work accessed through website, phone app or desktop program Facebook - pages vs profiles what this means for followers and friends Twitter a lot of people tweeting all over the world you cant read the public stream - it just updates too quickly and would be like trying to listen to every conversation at a party instead you create your world within that conversation
  • 8. > search > follow people that interest you > have conversations > send private messages > follow hashtags a way of accessing stories So how this can help you promote your work > search for people that are interested in oxfam > have conversations with supporters > develop and promote hashtags to promote your events or campaigns > use current hashtags top get involved in the conversation you can mention people in tweets so they see the message ,, ,and may share it (eg AGe Uk example)
  • 9. contacts ●you ●colleagues ●friends / family ●people/organisations you've worked with ●local reporters / newspapers / bloggers ●other branches/national ●other charities ●mailing lists ●promotional material ●social media search remember - its not about big numbers
  • 10. content special events advertise event / invite people commentary on whats happening comment on news stories special people you meet day to day what your job involves - some people care! updates on projects / fundraising totals roles in the office funny things that happen THINK - is it interesting or useful?
  • 11. conversation needs to be ongoing - not once a week listen - don't just broadcast start discussions respond to people - even just a thank you! Try not to cross-post (same on Twitter and FB)
  • 12. tech and tools To update: laptop w/internet connection mobile phone To listen: email notifications mobile notifications Boxcar (monitors email, Twitter and Facebook)
  • 14. VIDEO Youtube Vimeo
  • 16. audio / MUSIC aUDIOBOO sOUNDCLOUD LAST.FM Spotify
  • 18. locational Foursquare Facebook places Yelp
  • 19. BLOGGING More on this in the next session Wordpress Blogger Posterous Tumblr
  • 22. What is a blog? comes frolm web log started out in mid 90s as an online public diary for techie types to talk about their work evolved over time and became a way for people to talk about their lives, their niche interests then they became corporate as social media grew - companies realised that the public liked the human insight .. . conversational style and relaxed - not hard messages blogs for all kinds of subjects - sport, politics. music and local areas hyperlocal bloggers - people who cover a very small geographic area - ie Jewellery Quarter or Digbeth style: depends - some are formal (newspaper style) others are more casual a blog post - can be as long or as short as you want - could be a few lines, could be pages long (more on style in a sec)
  • 23. why blog? shows your organisation is human more casual than a official website feels "behind the scenes" - privileged lets you show your expertise in your field gives you more space to explain its free comes frolm web log started out as an online public diary for techie types to talk about their work evolved over time and became a way for people to talk about their lives, their niche interests then they became corporate as social media grew - companies realised that the public liked the human insight .. . conversational style and relaxed - not hard messages
  • 25. Tumblr web mobile
  • 27. blogging content time specific things happening in your organisation events world events reports / studies / research not time specific what your job involves - some people care! updates on projects / fundraising totals roles in the office funny/interesting things that happen a day in the life of ... THINK - is it interesting/useful?
  • 28. blogging content ● text ● video ● audio ● pictures ● links (with a paragraph discussing) ● statistics / charts / graphs ● scan reports and let people download
  • 29. tips and tricks ● spread the word ● invite guest bloggers ● link to other posts/bloggers ● write no more than you need to ● stock pile / schedule posts ● monitor feedback / comments ● don't over-commit
  • 30. PODCASTING aUDIOBOO sOUNDCLOUD audio blogging could be a one off piece of audio - an interview, an audio guide, a set of instructions could be a regular podcast .. in the same way blogs are casual forms of newspapers / websites so podcasts are casual forms of programmes ... a nice way to connect with your audence
  • 31. VODCASTING Youtube Vimeo vodcasting .. .anyone can vodcast nowadays all you need is a mobile phone or a webcam plan what your going to say and just say it upload the video to youtube