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Deliver Powerful
Pitches to Investors




in 10 Minutes
Purpose of the
10 Minute Pitch:
Deliver A
Performance

Rehearse!
Rehearse!
Rehearse!
Assumptions
Written a Business Plan   ✓

Conducted Due Diligence       ✓
  
   Team, Financials, Investors, Market, Comp
   etition, IP, Trends …


Have Mentors/Advisers     ✓
Build Credibility
Hit the “stage” strong!
Share your “rock star” talents
Share “been there done that”
Utilize the “cool factor”
Spark their interest…
∧
                      A

Address the Problem
                              1 Min
Your Solution
           to the Problem
Describe the uniqueness of your product




                                1.5 Mins
Your Successes
Money raised
Barriers overcome
Key investors
Key hires
Sales made
Partnerships
LOIs
Patents
Media
Etc…


                               .5 min
Target Markets
           5th                           4th
3rd
                   2nd                               1st




 Beta Market, Addressable Market, Market Segments,
      % of Revenue/Market, Potential Market...
                                                1 min
       Highlight any Key Research
Deliver a Powerful Investor Pitch 10 Minutes
Target Markets
                              1st   Harvard/Stanford

                              2nd   Ivy League

                              3rd   Colleges/Univs

                              4th   14 – 34 yrs old

Fastest growing demographic
    Women 55+ years old
                              5th   Businesses…
Acquiring Your Customers?

Including the cost to acquire a customer




                                  .5 min
Your Competition
Clearly communicate your Value Proposition




                                   1 min
Due Diligence on Competition

            City/                                      Can      Social
            Local   Easy to   Free to No Character
                                                     Include    Media
            Focus   search      Post   Limitations
                                                     Images    Friendly




             ✪       ✪         ✪          ✪            ✪        ✪

  Local
Newspaper    ✪
Your Revenue Model




How you will make $$$
Who it will come from
 Market validation…
                        1 min
Your $ Projections
Include Key Assumptions
Research to back it up
Explain inflection points




                              1 min
Assumptions are King!




                        .5 min
Assumptions are King!




It’s the #’s Behind the Numbers that
                matter!

                                 .5 min
Your Team




    1 min
Exiters
                 Growers
           Starters
    Innovators

Ideators
Your Funding Needs




                     .5 min
Your Exit Strategy

Include Comparables
Estimated Timeline to Exit




                             .5 min
End on High Note

Remind them why
you’re a Rock Star!!
Plan + Track From Anywhere!




www.LivePlan.com
Connect with me!


 /in/carolinecummings



 @iamcarolina
Thank You!




Good Luck!

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Deliver a Powerful Investor Pitch 10 Minutes

Notas del editor

  1. Spark their interest. Want to learn more – see your business plan, talk to your customers, meet your team, demo your products, etc.
  2. Can’t emphasize the importance of rehearsal. You want to know the content of your pitch presentation on a deep knowledge level – not just memorized. Your audience will know if you’re reciting the pitch from a point of memory vs from a point of deep knowledge. And if an investor tells you you have 10 minutes to pitch – you better not go over. I’ve seen some disaster pitches.
  3. Use Maternova story: # of babies that die due to lack of proper affordable supplies. Almost all maternal deaths occur in developing countries. 99% - due to lack of access to proper healthcare. Our products will help save tens of thousands of women each year. Don’t have to be lifesaving stories – just compelling. Most people spend a total of 32 hours planning for their family vacations. Our technology will cut that time in half as well as cut the cost to travel in half. We’re saving people time and money and increasing their travel experience.
  4. We provide a single source that makes it easy for medical practitioners to access otherwise difficult to access medical supplies to help save the lives of mothers and their newborn children. OrWe’re saving families time and money by matching them with travel destinations and itineraries within their travel budgets.
  5. Your biz plan should have milestones, due dates (accomplished dates), who’s responsible and status. This is the reinvention of the business plan – it’s not just a document you write and walk away from – you keep it alive b tracking the implementation of it. And adjusting as you grow. Successful startups are agile and able to turn on a time to meet the changing needs of the market.
  6. Hopefully you’ve already done this in your opening story and in the description of your product – but this allows you to get more specific and show why/how you’re different. Don’t ever say you don’t have any competition. I met with some great entrepreneurs yesterday about a very cool product they’ve developed and they’ve essentially opened up a new market, so there are no other products like what they’ve developed, but they definitely have competition. Facebook and Linkedin compete – they compete for time online.
  7. Yourmargins
  8. The numbers behind the numbers are more important than your projections.
  9. The numbers behind the numbers are more important than your projections.
  10. Don’t just list who is on the team and then their job descriptions – I see that all the time. This section is to sing your team’s praises! Awards won, experience related to the current company, connections, key mentions, etc. Investors invest in people first, ideas second – so show them why your team is the right team to lead this venture – whether it’s a local café or an international software company – they must believe your team can implement the plan being presented. And – be sure to make it known that you know what you don’t know! List any open positions that the funds will be used to help recruit.Investors invest in people first, ideas second.
  11. Know where you fall
  12. Well stated: who, what, how much and whyUse of Funds slide. Raising $200,000 and 25% will be used for marketing, 40% for product development, etc.If 10K or $10M – explain what you’ll use it for…
  13. Not everyone is building a company to exit from in 5 or 10 years, but know that investor make their big ROI when you have a liquidity event – someone buys you for example. There are many ways to provide a return to your investors without having an exit though – but you better have those rewards works out up front. % of revs, profits, dividends, etc. But even if you’re not planning on selling your company – it’s important to tell the story of the legacy your company will leave – and potentially to whom. If family business – passing down to children, merging with another company, acquiring other companies, etc. Just as you tell the story in the beginning, the story needs to continue to be told…
  14. Bring it back to your story that you opened with – focus on the market opportunity – the problem you’re solving in the marketplace – and why your team is the right team to lead or grow this venture.
  15. The business plan reinvented