1. Engaging Interaction, Part Two
Boosting Participation
! " # #
$!%&''

2. What creative new methods are institutions using to engage alumnae/i?
•
•
•
•
•
•
•
•
•

3. E N G A G I N G T H R O U G H A D VA N C E D S O C I A L M E D I A
08/10/2011 3

4. HOUSE SOCIAL NETWORK TRENDS
#
• ' () * + ,
" • - $ %
% + ,
$ %
! • . % / ( 1#2*
"0
& • %
) 5
'
4
3 4 + ,

5. ADVANTAGES OF PRIVATE SOCIAL NETWORKS
• 5 ( )* (
& '2
• 6 '
% 5 '
')
8 '
• %
& ''
63 1
• 7

6. HOUSE SOCIAL NETWORKS
•
%
/
• 5
0
0 0 0
• 8 % %
%
%

7. FACILITATE ALUMNAE/I NETWORKING
• %
%
• & 9 %
0
0 0
• :
% 0 ;
• 0 0
% %
•
• 5

8. SHARE MORE, LEARN MORE, STICK AROUND LONGER
• . 8 9
%;
•
• &
•
• . 3
• <
• =
•
• 4
%
% /

9. CLASS AGENT SOLUTION

10. ALUMNI DIRECTORY

11. JOB BOARDS

12. CHAPTERS

13. TIPS FOR SUCCESS WITH (ANY) SOCIAL NETWORKING
'> 8
)> $ %
> 3
!> ?
"> & %
#> $ 9 %
2> @?
A> $
1> B
' >

15. ORGANIZATIONS UTILIZING PEER-TO-PEER FUNDRAISING

17. PEER-TO-PEER FUNDRAISING AND SOCIAL MEDIA

18. PEER-TO-PEER FUNDRAISING AND SOCIAL MEDIA

19. BENEFITS OF PEER-TO-PEER FUNDRAISING
C4
%0
C % /
& 0
C.
$
C7
CD /
B & 5
C % %
& % C
7 C. % %

20. E N G A G I N G T H R O U G H A D VA N C E D
C O M M U N I C AT I O N
08/10/2011 20

21. %&'' "+ ,+ + # -". ++ -/" " /
+ + . # ,0" / ,
+ ),
•4 '">
#
E'>
'#
•3 %
•6 9 0
• > > F

22. Most gifts are still coming through the mail
Distribution of All Gifts Distribution of New Donors
by Channel by Channel
2010 Medians 2010 Medians
79% 76%
16%
10% 11% 8%
Online Mail Other Joined Joined Joined
Offline Online by Mail by Other
Offline
!! " # $ % & '' ( ( '

23. But more new donors are coming in online every year
Trends in the Percent of Donors Giving Online
2006-2010 Medians
16%
14%
12%
10%
9% 9%
7% 8%
6% 7%
5% 5%
2007 2008 2009 2010 2007 2008 2009 2010 2007 2008 2009 2010
New Donors Multi-Year Donors All Donors
!! " # $ % & '' ( ( '

24. …especially among younger donors
!! " # $ % & '' ( ( '

25. Donors acquired online give larger gifts
Revenue per New Donor
by Age and Origin Channel
Joined Online 2010 Medians
Joined by Mail
$66 $64
$61 $61 $62
$56
Revenue per New Donor $48
by Origin Channel
$33 $33 $32 $34
2010 Medians $27
$31 $28
$62
18-24 25-34 35-44 45-54 55-64 65-74 75+
$32 Revenue per New Donor
by Household Incom e and Origin Channel
2010 Medians
Joined Online
Joined by Mail
$80
$69 $73
$65
$61
$55
Joined Online Joined by Mail
$33 $37
$26 $27 $29
$24
Less than $25,001- $50,001- $75,001- $100,001- $145,001+
$25,000 $50,000 $75,000 $100,000 $145,000

26. Donors acquired online give more over time
Lifetim e Revenue per Original Donor
(All Origin Gift Levels)
2010 Medians
Joined Online
$197 Joined by Mail
$158
$118
$72 $66
$51
Joined in 2007 Joined in 2008 Joined in 2009
!! " # $ % & '' ( ( '

27. Donors acquired online who use multiple channels to give
are worth even more:
Lifetim e Revenue per Original Donor
for Donors Acquired in 2007
2007-201 M edians
0
Donors Acquired Donors Acquired
Online in 2007 by Mail in 2007
Including Online Gifts Only Including M ail Gifts Only
Including A ll Giving Including A ll Giving
$197
$169
$124
$84 $128 $72
$1 1
1 $62
$48
$93
$79 $32
$63
$55
$44
$30
2007 2008 2009 2010 2007 2008 2009 2010
• '>"8 9 %
• %1 44
23 5 6
!! " # $ % & '' ( ( '

29. So what does it all mean?
• & @ % G @
%
• & @ % G @
%
• F G
9
% /

30. 7
3 years
4 8' 4
" ) * + ( '' ( ( '

31. $ ;FF > > F& F # 2'

32. FACTS ABOUT MOBILE
• 11 8
• 1' < '
• 2 'A !1 8 <
• )" < %
• "8 %
" * * !

33. WHAT’S HOT WITH MOBILE
7 9 3 5 57 7 9+ 3 5 5/

34. DESIGNING FOR MOBILE DEVICES
• 6
'" )" %
?
• B '# 8
• . H %I
• < H I
• 6 0

35. OSU BRAND/AFFINITY SURVEY
• % )0
%7 < %@ &
>
• ;
• @ @
• @ %
•

36. OSU BRAND/AFFINITY SURVEY
• 5 ;
• .
• . %
% %
• 3 %;.
%

37. POWER OF REBRANDING
• & ;< %
• ;&
• 4 ;6 (J'! *0
( A *
JA 0
( *

38. REBRANDING PROCESS
• < %
• 5 % %
0 %@ %
>
• 7 0 % %0 %
% %
• &
• % 8 % K
• %K 7 %
0 %0 ?
% >

39. E N G A G I N G T H R O U G H A D VA N C E D W E B C O N T E N T
08/10/2011 39

40. OVERALL ONLINE GIVING TRENDS
• AA E'0
• 3 E'0 E'0)"
• 3 E' 0

41. • ;FF % > > F F 8>

43. How do we engage the next generation of alumnae/i?
• 6
• 6
• 6
• 6
•

44. THANK YOU!
A L L I S O N . VA N D I E S T @ B L A C K B A U D . C O M
@ AV D I E S T
843-625-3262
08/10/2011 44

45. Exercise
& % % ;
%
7 & %
5
$ 0
. % L