Creating a branded and optimized Social Media Platform is easy once you break it down into pieces. Take a look at this guide to help you unravel the seeming complexities of creating your brand's Social Media presence online. Take it step by step and in no time you will have created a great 'megaphone' for your company to get the message out using today's amazing tools and social media channels.

1. BRANDED SOCIAL MEDIA PLATFORM: FACEBOOK | TWITTER | LINKEDIN | SLIDESHARE | YUDU
FACEBOOK
sidebar:
X-Large branded Profile Image with a CTA and invitation to interact with your page
customized applications where your
fans can interact with your other
channels (Twitter & Slideshare), as
well as a contact option as well as an
option to join your mailing list
1
Branded
Social
Media
Platform

2. Welcome landing page with a CTA to like the page for non-fans
2
Branded
Social
Media
Platform

3. welcome landing page for returning fans with an overview of what Sertus will share from this platform
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Branded
Social
Media
Platform

4. Contact form
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Branded
Social
Media
Platform

5. Info page
Sub category of page is
International Trade: creates
an automatic link to
http://www.facebook.com/
pages/International-
Trade/163662770350325?s
k=info – it’s an opportunity
to create a ‘real’ page about
international trade on FB
5
Branded
Social
Media
Platform

6. Twitter feed within FB fan page
gives user the option of following
@SinoDirect from inside your fan
page
_
displays all of your tweets and those
of anyone you are following
6
Branded
Social
Media
Platform

7. Join our mailing list (Constant Contact tab)
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Branded
Social
Media
Platform

8. Slideshare on Facebook (‘My Slidespace’ displays the presentations on your Slideshare channel)
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Branded
Social
Media
Platform

9. LINKEDIN COMPANY PAGE : http://www.linkedin.com/company/sertus-llc [CTA = follow company]
overview tab- includes description of Sertus and listing of specialties
__
Create a Service Tab for each service you want to highlight ...
rotating spotlight
9
Branded
Social
Media
Platform

10. Rotating spotlight made up of the following 3 linked images (bonus SEO)
banner ad # 1: linked to: http://www.thechinasourcingexperts.com/sertus-your-local-partner-for-
selling-into-china/
__
banner # 2: linked to: http://www.thechinasourcingexperts.com/why-asia/
__
10
Branded
Social
Media
Platform

11. banner # 3: linked to: http://www.thechinasourcingexperts.com/sourcing-from-china-item-quotes-
product-quotes/
__
OPTIMIZED LINKEDIN PROFILE
current position: link to company page on
LinkedIn – select from dropdown!
take advantage of adding 3 external links
with alt text (particular page on your site,
library on Yudu, contact form. Twitter is
entered separately.
add experience by importing and
ensuring proper formatting. BONUS:
take advantage of adding ‘Skills’ with
LinkedIn’s tool.
join groups and participate in discussions
Twitter feed and Slideshare Library
applications added. *Many more
to choose from...
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Branded
Social
Media
Platform

12. SLIDESHARE http://www.slideshare.net/ChinaSourcingExperts
Add all pertinent information: tags (use keywords), an SEO optimized description, & websiteURL
12
Branded
Social
Media
Platform

13. public profile
All of your uploads are listed here.
Branded with logo (crop to ensure
thumbnail looks right)
... all information entered into
personal information is displayed
here including description and
website address.
You can post to your profile here ...
on your Newsfeed.
This tells you who is following you
... likely you’ll want to follow them
back :)
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Branded
Social
Media
Platform

14. TWITTER
Twitter profile – bio
I left your website address as
thechinasourcingexperts.com to re-
emphasize your expertise for this
particular audience. Please double
check the rest of the information is
correct ...
Your tweets are –not- posting automatically to FB at
this time – I do not recommend that setting as you
should repost your content directly onto FB in the
right format and with a different/longer message,
without hashtags or any other Twitter garble.
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Branded
Social
Media
Platform

15. This is where your 140 character bio appears – note, it does not need to be in full
sentences. Also, your website address is visible and is a live link (SEO bonus). Use
#hashtags to help people identify you quickly.
List either your location or phone # if you don’t have a location...
This symbolizes a
retweet ... i.e. you
have reshared
information one of
the people you follow
originally shared
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Branded
Social
Media
Platform

16. public profile
This is what someone who wants to follow your updates (or who is
already following your updates) will see ...i.e. your ‘public profile’
Note the similarities with the main website below:
thechinasourcingexperts.com
{main website}
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Branded
Social
Media
Platform

17. YUDU http://free.yudu.com/library/103469/The-China-Sourcing-Expert-s-Library
public profile
Branded with logo
Enter a keyword-rich description,
your website address and all other
pertinent information to optimize
your public profile
17
Branded
Social
Media
Platform

18. You can set to automatically post your publishing and twitter integration is enabled
___
Example of entire Yudu Library embedded on website
Sertus' Resource Library
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Branded
Social
Media
Platform