2. More of our community is engaging with us
and LISTENING where they want to.
•53 methods to listen to Absolute
Radio.
•49% of our national listening is via
a digital platform.
•We are pushing this aggressively
•“Go where the audience are”.
5. Absolute Radio Network’s streaming was bigger
than BBC Radio 2 in May
Streamed Hours
May-09
5,000,000
4,665,970
4,455,034
4,000,000 3,833,154
3,000,000
2,000,000
1,000,000
0
AR Network BBC Radio 1 BBC Radio 2
6. What we learnt
• Launch fast
• Allow the recommended time for the approval process
• Stability and robustness is essential
• You attract an ABC1 audience
• Put ALL your efforts behind it
• Don’t get depressed at all the one star ratings!
