building citatations for seo for real estate investors can be one of the best things you can do to properly setup your SEO foundation for your real estate investor website.
This presentation walks you through how to build your citations for your real estate investing business, what websites are the best ones to go after.
If You're Looking To Get A Real Estate Investor Website System That Really Works... head over here to learn more:
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2. As Soon As You Have Questions
Write Them Down...
3. In This Call...
• What’s NEW at InvestorCarrot?
• Quick Advice For NEW Members
• This Weeks Quick Carrot Lesson
• LIVE Q&A - Hit me with your questions!
• Help resources (help.oncarrot.com, live chat, email)
4. About Me
Trevor Mauch
Founder of InvestorCarrot
Investor and Entrepreneur
www.linkedin.com/in/trevormauch
Fancy Stats:
Generated over 85,000 real estate leads online
Passive real estate investor since 2004.
Passionate about entrepreneurs & created an 8,000sq ft “entrepreneur co workspace”
in Roseburg
Love traveling, mountain biking, and hanging out with my beautiful wife and kids
6. So, What Are “Local Citations”?
The Moz.org Definition
“Citations are defined as mentions of your business name and address on other webpages—even
if there is no link to your website. An example of a citation might be an online yellow pages directory
where your business is listed, but not linked to. Citations can also be found on local chamber of
commerce pages, or on a local business association page that includes your business information,
even if they are not linking at all to your website.
Citations are a key component of the ranking algorithms in Google and Bing. Other factors being
equal, businesses with a greater number of citations will probably rank higher than businesses with
fewer citations.
Citations from well-established and well-indexed portals (i.e., Superpages.com) help increase the
degree of certainty the search engines have about your business's contact information and
categorization. To paraphrase former Arizona Cardinals' coach Dennis Green, citations help search
engines confirm that businesses "are who we thought they were!"
7. Top Local U.S. Based Citation Sites
Claim As Many Of These As You Can!
• Yellowpages.com
• Yelp
• SuperPages
• CitySearch
• Yahoo Local
• Facebook
• DexKnows
• Manta
• Foursquare
• LinkedIn
• Kudzu
• BBB.org
• YouTube
• City-Data
• Yellowbook.com
• Angieslist
• MerchantCircle
• ServiceMagic
• Bing Places
• Chamber of Commerce
• HotFrog
• InsiderPages
8. Bonus: Great Sites For Regional Directories
That Help With SEO
Regional And Local Directories Help w/ SEO Big Time
botw.org/top/Regional/United_States/
http://dir.yahoo.com/regional/u_s__states/
9. How Fast Can I Expect Results?
Google performs major Places updates on a 6 to 10 week
schedule.
We recommend setting expectations to 2 months, but it could be
quicker depending on when the last update was. Some citation
sources might get picked up and counted towards your listing right
away though, so you could start seeing ranking increases within
weeks.
We just recommend expecting at least a couple months to see
the impact. And don’t expect the impact to be dramatic (although it
could be)
10. Should You “Trickle” Out Your
Citations?
Nope. You can do them all at once if you want. We haven’t seen
any indication that speed of citation claiming will harm your SEO
like backlink building can if you do it wrong.
12. Tip: Clean Up Any Duplicates
If you find any duplicate listings of your business on the
websites, try to eliminate the duplicate entries.
Duplicate entries can harm your “data” with Google.
13. Resources To Make This Easier:
1) Carrot can do it for you (paid service. Inquire w/ us at support@oncarrot.com)
2) Yext.com (about $499/yr, but you manage it yourself)